What if the person promising to change your life… was stealing it?

They present themselves as charismatic, polished, and confident.

They speak in soundbites of success, dripping with certainty.

They drive luxury cars, pose beside private jets, and promise you the blueprint to a seven-figure lifestyle.

But behind the filters and funnels lies something far more dangerous: manipulation disguised as mentorship.

In today’s digital economy, a new breed of predator has emerged—not in the shadows, but on your screen.

They don’t need to break into your home.

They just need you to believe.

This is how hope gets hijacked.

People often twist the dream of personal growth into a tool for exploitation.

So-called “life coaches” construct their empires not based on outcomes, but on the deceptive appearance of success.

Welcome to the glittering trap.

Over the years, I’ve noticed a recurring pattern—a particularly potent allure: the individual who radiates confidence and charm.

They promise to unlock your potential, provide you with the keys to financial freedom, and guide you toward happiness—provided you enrol in their exclusive program.

It’s a compelling narrative, tailor-made for our digital age.

But with every scroll, every seemingly perfect post, I’ve also grown increasingly wary of the darker side of this booming industry: the life coach is a scam.

Let’s go deeper—into their history, their playbook, and how you can protect yourself from falling for the glitter.

From Ancient Wisdom to Modern Mentorship

The roots of what we now call “life coaching” can be traced back to ancient philosophies.

Think of Socrates challenging his students to examine their beliefs and discover their truths, or spiritual advisors in the Middle Ages offering guidance for a fulfilling life.

The modern concept, however, truly began to take shape in the 19th century amidst rapid societal change and then blossomed in the 1980s in America, evolving from business and sports coaching.

Initially, coaching was often a mentorship role, with experienced individuals guiding others based on their journeys.

Over time, it shifted to a more facilitative approach, where the coach helps clients identify their own goals, overcome obstacles, and create actionable plans.

The last few decades have seen an exponential rise in the coaching industry, with market projections globally reaching an estimated $20 billion in 2024.

This growth is not just statistical. It’s cultural.

Coaching is no longer a luxury reserved for executives. It’s becoming a mainstream tool for personal development, career advancement, and even mental well-being. The online coaching segment is expanding rapidly, projected to hit $11.7 billion by 2032. Wow.

Who Is Eligible to Become a Life Coach?

Herein lies one of the central challenges: the life coaching industry is largely unregulated.

Unlike professions like therapy or medicine, there are no universal, formal requirements or licensing bodies that dictate who can call themselves a life coach.

Anyone, literally anyone, can wake up tomorrow, declare themselves a life coach, create a website, and start offering their services.

While many reputable organizations, like the International Coaching Federation (ICF), offer rigorous training programs and certifications, these are often self-imposed standards, not government mandates.

These certifications are valuable and signify a commitment to ethical practice and a structured approach.

However, the lack of overarching regulation means the quality, ethics, and, indeed, the very legitimacy of “life coaches” can vary wildly.

What Does a Legitimate Life Coach Do?

At its core, a life coach partners with clients to help them work toward a more ideal version of their lives. They are forward-thinking, focusing on present challenges and future goals. This can encompass a wide range of areas, including:

• Career advancement: Assisting clients in identifying career paths, enhancing job search skills, and navigating workplace challenges.

• Personal growth: Enhancing self-awareness, building confidence, and improving daily habits.

• Relationships: Guiding clients in fostering healthier personal and professional connections.

• Goal setting and accountability: Helping clients define specific goals and remain focused on achieving them.

Legitimate coaches use various tools and techniques, such as powerful questioning, active listening, motivational interviewing, and strategic planning.

They empower clients to recognize their innate ability to navigate their paths, rather than simply giving advice or attempting to “heal” past traumas—which is the role of licensed therapists.

Therefore, we must all exercise caution.

The Deceptive Dance: How Scam Life Coaches Operate

The unregulated nature of the industry provides fertile ground for deceptive practices.

Scam life coaches often employ a predictable, yet effective, playbook to reel in unsuspecting victims.

They leverage unrealistic promises and grandiose claims. Images of opulent lifestyles, such as luxury cars, exotic vacations, and designer clothes, flood their social media feeds, serving as evidence of their “proven system” for success.

Phrases such as “guaranteed income,” “make thousands per day,” or “unlock your true abundance in 30 days” are significant warning signs.

They create an illusion of exclusivity and urgency

Coaches may offer potential clients a “limited time” opportunity or a spot in an “elite mastermind group.”

Often, coaches use high-pressure sales tactics, withholding pricing until the end of a “free discovery call.”

They exploit psychological pain points—fear, uncertainty, and self-doubt—then present themselves as the only solution.

They use toxic positivity to dismiss valid concerns or emotional distress, shifting the blame to the client if results don’t materialize.

They often lack genuine credentials or rely on fake testimonials.

Some display “certifications” from self-created institutions or use fabricated reviews.

Success stories are usually outliers, not typical results.

They are vague about methods, fees, and services. Contracts are often unclear, demanding large upfront payments and offering little or no refund policies.

These scammers thrive on social media platforms like Instagram, Facebook, TikTok, and YouTube. These scammers use polished marketing funnels that include free webinars, downloadable guides, and discovery calls to transition prospects into high-ticket programs.

Case Study: “The Abundance Architect”

This pseudonym represents a real individual who built a massive following through Instagram and curated Facebook groups. His feed showcased private jets, luxury villas, and motivational speaking gigs.

He pitched a “universal law of abundance” system, offering.

• He offered a complimentary webinar that paved the way for a $997 “Manifestation Mastery” course.

• He also offered a $10,000 “Inner Circle” mastermind program.

• He also offered a $50,000 year-long “Billionaire Blueprint” mentorship.

His programs delivered vague content: motivational platitudes, recycled self-help concepts, and exercises like “visualize success.”

Clients blamed their “limiting beliefs” or “lack of commitment” when results failed. The company labelled critics as “negative” or “not ready for success.”

Testimonials came from close associates, or minor successes spun into major victories. The company enforced strict no-refund policies, using legal threats against chargebacks.

Eventually, consumer protection complaints triggered investigations, exposing a trail of deception and financially devastated individuals.

Navigating the Landscape: How to Protect Yourself.

• Question unrealistic promises. Sustainable change takes time and effort.

• Avoid high-pressure tactics. A good coach lets you decide without guilt or haste.

• Research thoroughly. Look for real reviews, complaints, and verified results.

• Demand transparency. Please ensure you have a clear understanding of the scope, fees, and methods before making a commitment.

• Trust your instincts. If something feels off, it probably is.

• Know the limits. Life coaches are not therapists and should never claim to heal trauma.

• Never go into debt for coaching services. The price should match real, measurable value.

Conclusion

In my line of work, I’ve sat across from traitors, criminals, and con artists.

But what still unsettles me the most is watching good people hand over their trust—and their money—to someone who never earned either.

Not every life coach is a fraud.

Some genuinely want to help. But too many have learned how to exploit vulnerability—how to turn your search for meaning into their business model.

If you’ve encountered deception, please understand that it wasn’t your fault. You were hopeful. You were human. And that’s nothing to be ashamed of.

This article isn’t about blame. It’s about awareness. You deserve guidance that empowers—not manipulates—you.

So, if something feels off, trust that feeling. Ask the hard questions. And don’t be afraid to walk away from glitter if your gut says it’s a trap.

Real growth doesn’t require a spotlight. It requires honesty, bravery, and the willingness to persist—on your terms.

Stay sharp. Stay kind. And never forget—you are your best investment.

Introduction

I come from a world where choice didn’t exist. I grew up in a communist country where the system dictated your path, not merit. You didn’t question authority. You didn’t expect fairness.

And when war came, there was no time for reflection or motivation.

There was survival. I fought 1,800 consecutive days in combat.

I witnessed destruction, betrayal, and the extraordinary resilience of human beings under fire.

Later, I served in human intelligence.

My job was to understand people: their fears, their truths, and their deception.

I learned something essential early on — you can’t fake character. This is especially true during times of war.

This principle applies not only to war but also to life. This holds true when it truly matters.

And if there’s one truth, I’ve brought with me from the battlefield to the boardroom, from war zones to studio microphones, it’s this:

You either own your life, or existence owns you.

We live in a time of distractions and noise.

Every scroll on social media offers another guru, another shortcut, another so-called “alpha” male with the secret formula to success.

People tell you that confidence stems from a course, strength from a supplement, and identity from a flashy car and an expensive watch.

It’s all an illusion

There is no download for dignity. There’s no coach who can hand you integrity.

There is only the challenging, often uncomfortable, and always liberating path of personal responsibility.

Everything else builds upon this foundation. Without it, no mindset hack or morning routine will save you.

Personal responsibility isn’t a self-help slogan. It’s a lifeline. It’s the one thing that turns chaos into clarity. It’s the difference between men who drift and men who build.

I’ve watched too many men fall into the trap of blame.

Blame the system. Blame their past. Blame their partner, their boss, their genetics, or the economy.

But blaming doesn’t buy you freedom. It chains you to inertia.

When life overwhelms you, what is the first thing you reach for?

Do you make excuses or exert effort?

When faced with overwhelming challenges, what is your initial response?

Do you seek excuses, or do you strive to put in the effort?

Do you turn to someone who can help resolve your issues, or do you rely on the resilient part of yourself that refuses to surrender?

I have made mistakes. I have experienced failure.I’ve failed. I’ve lost.

But I’ve never stopped taking responsibility.

It’s not about the result but about how I respond to it. That’s the difference between surviving and growing.

You don’t have to come from war like I did to understand this.

You might come from divorce, burnout, job loss, or quiet despair.

The moment your life begins to change is when you stop waiting to be saved and start choosing to stand up.

Today, the world is filled with hype men and hollow promises.

Some coaches tend to talk more than they listen. Instead of assisting you in discovering your identity, influencers sell it.

They promise instant transformation. However, the truth is that you cannot purchase transformation. It’s earned.

Let’s talk about the Alpha myth

This narrative is everywhere — loud, aggressive, and often emotionally shallow. It tells men that to be strong means to dominate, to suppress emotion, and to posture instead of reflecting.

It says real men don’t cry. Real men never back down. Real men never need help.

But I’ve seen what real strength looks like. It’s the soldier who comforts a dying comrade. It’s the father who chooses to listen rather than shout.

It is the man who acknowledges that he does not have all the answers yet still chooses to be present.

The so-called “alpha” male brand is not strength. It’s performance. And the longer you wear that mask, the further you drift from who you truly are.

We’ve glamorized the wrong things — and men are paying the price. The pressure to appear powerful, put-together, and untouchable is quietly breaking us. It’s time we spoke the truth:

Responsibility is strength. Vulnerability is courage. Ownership is power.

To own your life means to take charge of five areas most men try to outsource:

Your Money—You take command of your finances. You don’t wait for a pay raise or complain about inflation. You budget, save, invest, and live within your means. You don’t expect handouts. You create stability.

Your Body and Mind—You train, not to impress, but to endure. You eat well, sleep right, and challenge yourself physically and mentally. You ask for help when needed — because strength isn’t the absence of struggle. It’s the refusal to surrender.

Your Relationships—You show up. You speak honestly. You take accountability in every relationship — whether it’s with your partner, your parents, your children, or your mates. You cease blaming others and instead focus on mending relationships.

In your career, you stop waiting for a lucky break. You acquire new skills, embrace challenges, and accept constructive criticism. You own your professional journey, even when the path is unclear or uphill.

Your Emotions— You don’t ignore your triggers — you understand them. You don’t lash out — you pause. You recognize your anger, your fear, and your sadness—and you manage them with honesty and discipline.

These aren’t hacks. They’re habits. We build them slowly, painfully, and intentionally.

Does that suggest you might not require support? That’s not the case at all. A great coach can be a mirror, a guide, and a challenger. I’ve had mentors who’ve changed my life.
But the difference between real mentorship and modern manipulation is this:

A real coach never replaces your responsibility. He reminds you of it.

Conclusion

The coaches and influencers who sell identity are selling dependency. They aim to convince you that you’re flawed, and they possess the solution.

However, you are not flawed. You’re simply unclaimed.

The life you want isn’t out there in someone’s formula.

Every disciplined choice, every difficult conversation, and every quiet, consistent act of self-respect forges the life you desire within you.

So, to the man reading this, wondering if he’s enough — you are.

But you’ve got to start acting like it. Don’t demonstrate your worth to the public. Instead, you should start by proving it to yourself.

Ultimately, the victor isn’t the one with the loudest voice. It’s the willing one to face himself—and take full ownership of what he finds.

Own your life.

Or be owned.

Introduction

Imagine you are someone looking for tips, advice, and ideas on how to be healthy, fit, and strong.

You scroll through social media, hoping to discover inspiration, guidance, or maybe even a mentor. Instead, you encounter individuals with well-sculpted bodies peddling secrets.

Fitness influencers make bold claims like “abs in six weeks” and “a new life in 30 days.” But what they don’t tell you is this: many of them are liars.

Many of them are using steroids, hormones, and performance enhancers. And many of them are dying—or worse, taking your health, trust, and hard-earned money with them.

There was a time when a healthy body meant a simple balance of movement, nutritious food, and discipline.

Now? It means algorithms, abs, and adrenaline-fueled highlight reels. In today’s digital colosseum, fitness influencers dominate our feeds—showing us what we should eat, how we should train, and who we should become.

But what if I told you that many of these fitness influencers are deceiving you?

What if the price for their bodies is your health, your money, and, in some tragic cases, their lives?

I’m not writing this as a critic of fitness.

I love it. I’m 52 and still boxing in the Masters division. I know what real training, real pain, and real results look like.

And I understand how tempting it can be to trust someone online who promises quick fixes.

However, shortcuts are not available. There are only side effects, and this article is your wake-up call.

The Rise of the Fitness Deceivers

The fitness influencer industry is worth billions. In 2023 alone, influencer marketing in the health and fitness sector surpassed $1.3 billion USD globally.

Platforms like Instagram, TikTok, and YouTube are overflowing with men and women promoting their programs, their bodies, and their secrets.

But behind the glossy photos and motivational speeches, there’s an invisible pharmacy.

These influencers claim to be natural, disciplined, and committed to clean eating. Some sell 12-week shred programs; others peddle meal plans or supplement stacks.

But many of them are quietly injecting substances that have nothing to do with nutrition or hard work.

Take Brian Johnson, better known as the “Liver King.” With a Viking-like torso and a primal lifestyle brand, he amassed millions of followers, claiming his physique was the result of eating raw liver, sunbathing his testicles, and ancestral workouts.

In 2022, it came to light that he was spending over $11,000 a month on steroids and human growth hormone. Leaked emails were the catalyst for his confession.

And yet, he still sells.

Death by Deception

But first, what are steroids?

Anabolic steroids are synthetic substances designed to mimic testosterone—the hormone responsible for muscle growth, strength, and male characteristics.

While originally developed to treat medical conditions such as delayed puberty and diseases that cause muscle loss, they are often abused by athletes and influencers to enhance physical performance and appearance.

This abuse can lead to severe side effects: liver damage, cardiovascular disease, infertility, mood disorders, and an increased risk of sudden death.

These substances may create temporary visual results—but at the cost of long-term health and, sometimes, life itself.

Let’s talk about death. Not metaphorically. Literally.

Jo Lindner, a.k.a. “Joesthetics,” garnered immense popularity due to his exuberant videos and extreme physical attractiveness. He died at age 30 from an aneurysm. Before his death, he was open about using testosterone and other anabolic agents. He spoke candidly about the pressure to look a certain way and the fear of losing size.

Jaxon Tippet, an Australian fitness model and influencer, died of a heart attack at 30. He had battled steroid addiction and legal issues, openly sharing his past struggles. In one of his final Instagram posts, he poignantly expressed, “If I die young, I just want you to know I tried.”

Neil Currey, a former Mr. Olympia competitor, passed away in 2023 at just 34 years old. His family and friends later revealed the toll that performance-enhancing drugs and mental health issues took on his life.

Larissa Borges, a Brazilian fitness influencer, suffered two cardiac arrests and died at 33. While no conclusive toxicology report has been made public, local authorities suspect possible substance abuse.

Odalis Santos Mena, a 23-year-old Mexican fitness influencer and bodybuilder, also lost her life in 2021. She died during a cosmetic procedure intended to reduce underarm sweating. Reports later revealed she had taken anabolic steroids and a weight-loss drug prior to the treatment, which may have fatally interacted with the anaesthesia. Her death shook the fitness community and sparked serious conversations about the pressure to look perfect—even under the knife.

These aren’t isolated tragedies. They are becoming more frequent.

Why Do They Lie?

Truth doesn’t gain traction as quickly as illusion.

Most people would rather not hear that building a lean, strong, and sustainable physique takes years of dedication, smart programming, proper nutrition, and, most importantly, patience. Instead, they want the 6-week summer body.

The 30-day abs are also a popular choice. They’ve compromised their metabolism.

Influencers lie because the market rewards them for it. Their bodies are their business. Every like, every follow, and every sale is a reward for deception.

And when the dopamine hits of digital applause meet the real chemistry of performance-enhancing drugs, the result is a deadly addiction to validation.

This deception isn’t just immoral—it’s criminal. They promote themselves as role models while pushing untested supplements, fake certifications, and unsustainable expectations.

They convince people to stop trusting doctors, nutritionists, and real coaches in favor of a $99 downloadable PDF.

The Victims: You and Me

This isn’t just their story. It’s ours. The story revolves around a young man who experiences feelings of inadequacy due to his chest not appearing as prominent as that of the person on TikTok.

It’s about the woman starving herself because her favorite influencer swears carbs are evil. It concerns the teenager who purchases SARMs online to emulate his idol.

It also concerns individuals like you and me who aspire to be stronger, healthier, and more confident.

People suffer when influencers propagate false information. They suffer physical, emotional, and financial harm. The betrayal is deep.

Trust is the foundation of influence, and too many of these figures are exploiting it for clout.

How to Spot the Scam: The Fitness “Con Code”

As someone who’s spent a career uncovering scams, lies, and manipulation tactics—here’s what to look for:

1. Unrealistic Transformations: Gained 10kg of muscle in 2 months? Scam.

2. Consistently Shirtless, Yet Lacking Transparency: If individuals display their abs but do not provide blood test results or comprehensive training logs, it is advisable to be cautious.

3. No Credentials, All Confidence: Certifications matter. So does experience. It’s not just about lighting.

4. Magic Supplements: No pill or powder will replace real food and time under tension.

5. Buzzwords such as “anabolic window,” “biohack,” or “detox” often lead to confusion.

6. Hidden Disclaimer: Pay attention to the details. “Individual results may vary” is often the code for “I’m in gear.”

The Solution: Return to Reality

We must reclaim fitness from fantasy.

This entails revealing the true nature of genuine progress. It’s slow. It’s sweaty. It’s often boring. But it works. It means following people who are honest about their methods. It means listening to coaches who prioritize your longevity over your before-and-after photo.

And it means pushing platforms to enforce more transparency. Just as we label sponsored content, maybe it’s time to label physiques enhanced by synthetic substances.

If you’re chasing health, pursue truth. The best gains come from consistency, not chemicals.

Introduction

Love is a force that is both highly potent and easily weaponized, impacting all of humanity.

In the digital age, emotional predators only need Wi-Fi and a well-rehearsed script; they don’t need to disguise themselves or operate in a murky area.

A romance scam can target anyone desiring a connection, regardless of their age, whether they are 19 or 91.

I have witnessed it all as an individual who has dedicated a significant amount of time to observing the captivating, yet occasionally perplexing, world of social networks.

The digital realm reflects the complete spectrum of life, from the truly heartbreaking tales of deception to the heartwarming connections that blossom across continents.

The implications can be exceedingly high when it pertains to matters of the heart. No, we are not solely discussing financial matters. It pertains to the fundamental principles of human connection, emotional well-being, and trust.

Although we frequently associate romantic schemes with the shadowy corners of the internet, the narrative is significantly older than the first modem.

Consider this: the human desire for companionship, for affection, for someone to accompany them on their life’s journey is as ancient as time.

Regrettably, the exploitation of that fundamental need is also a concern.

A whisper from the past

Cunning individuals were constructing intricate webs of deception to exploit those in search of affection long before dating applications and social media.

The “Spanish Prisoner” swindle, which originated in the 16th century, is one of the most enduring historical examples.

Consider the following scenario:

A letter arrives, purportedly from an affluent, influential individual who is currently incarcerated in Spain.

They assert that they have a concealed fortune and, most importantly, an attractive, single daughter who requires assistance.

They require only a small amount of financial support to secure their release and assist their daughter in escaping to a new life.

In exchange, the recipient would receive a substantial portion of the hidden fortune and the hand of their lovely daughter.

The ingenuity of this scam was its dual appeal: the promise of a socially advantageous marriage and the allure of immense wealth.

It exploited both romantic aspirations and avarice. Tracing the perpetrators was exceedingly challenging due to the intricate nature of orchestrating such a scheme across two countries.

Although the methods have changed, the fundamental components—a compelling narrative, a promise of something significant, and a request for assistance—remain remarkably similar to those used in contemporary schemes.

More recently, before the internet’s widespread adoption, individuals implemented comparable strategies through personal introductions or classified ads.

Consider the “Lonely Hearts” ads in newspapers, where people with less-than-honourable intentions could target individuals seeking companionship. These individuals would construct false personas and gradually deplete the resources of their victims.

What unites them?

The shared thread is a meticulously crafted illusion of an affectionate relationship, designed to weaken defences and facilitate wallet opening.

Modern Labyrinth

In the present day, the internet has evolved into a vast, flourishing environment for these emotional predators.

Their hunting grounds have expanded to include online games, dating applications, and social media platforms.

The internet’s global reach and anonymity enable scammers to operate on an unprecedented scale, concurrently targeting countless individuals.

Romance schemes lose millions of dollars annually, with the emotional impact being incalculable. The statistics are truly sobering.

These fraudsters are adept at psychological manipulation, employing strategies that may be difficult to detect if one is not vigilant.

They frequently participate in “love bombing,” which involves lavishing their targets with excessive affection, compliments, and attention at the early stages of the “relationship.”

They create an intense emotional attachment that can blind victims to red flags and will declare undying love within weeks, sometimes even days.

Consider “Sarah,” a dynamic woman in her late fifties who had recently lost her spouse. She sought companionship and was lonely, so she joined an online dating site. “Mark,” a handsome fellow, promptly contacted her via message.

He claimed to be an accomplished engineer who was working on a project overseas, which accounted for his inability to meet in person. Their conversations were protracted, replete with affectionate remarks and assurances of a future together.

He was attentive, engaging, and appeared to possess a complete comprehension of her. Sarah experienced an intense romantic attachment.

Then, the “emergencies” emerged: a sudden medical crisis in his family, a business transaction that went awry and necessitated immediate funds, and issues with his bank account due to his international travel.

Heartfelt apologies and assurances of repayment were accompanying each request. Sarah, who was convinced of their affection, sent money, then more money, and even took out a loan, depleting her savings.

The emotional manipulation was so pervasive that she defended him despite her friends’ concerns, believing that they simply did not comprehend their “special” connection. She was emotionally devastated and had lost over $100,000 by the time she realized it was a scam.

The Art of the Impostor

Therefore, how do these online courting scammers operate?

They establish credible identities on a variety of platforms, although they frequently maintain minimal profiles.

Many adhere to a consistent format, which facilitates the identification of potential red flags:

• A profile photo that is unnaturally alluring

• They frequently employ photoshopped images of actors, models, or even stock images to create a highly alluring appearance.

• A scarcity of photographs Instead of genuine profiles, scammers typically favor interests or animals.

• Only a few acquaintances and relationships: A suspiciously low number of connections, acquaintances, or followers on social media can strongly suggest a fraudulent profile.

• Residing or working in a remote location: Scammers frequently assert that they have employment opportunities that allow them to spend extended periods of time abroad, which serves as an effortless justification for not meeting in person.

Once they have successfully enticed a victim, they proceed with urgency.

They aim to rapidly establish an emotional bond with you to exploit you. “Love bombing,” or the “coming on strong” strategy, entails the inundation of you with attention and compliments.

After only a few conversations, they may employ pre-written scripts, such as “You are the most exceptional individual I have ever encountered” or “Meeting you feels like a divine appointment.”
A key tactic is to lure you off the dating site or app to another platform, like WhatsApp.

This approach frees you from the security protocols these platforms may implement, enabling them to request more personal information without any monitoring.

Crucially, they will almost always avoid video calls or in-person meetings. If you ask for a video call, they’ll have endless excuses: a connection, a broken camera, or an unexpected “emergency.”

If they promise to visit you, they’ll consistently have a last-minute crisis or tragic circumstance preventing their arrival, often accompanied by a plea for money.

This brings us to the most significant warning sign: the request for money.

This is the goal. They’ll start with small requests, perhaps to cover a lost paycheck or site membership fees, then escalate to much larger sums for fabricated emergencies like a family member’s medical treatment, travel expenses, a fee to access an inheritance, or an investment in a new business venture.

They are skilled at crafting believable stories and exploiting our altruistic tendencies.

They even use common phrases to manipulate: “I’ll pay you back,” “I can’t video call,” “We’re so alike,” “Trust me,” “I’ve fallen for you,” “I can’t wait to be with you, but…,” and “My bank account’s frozen.”

Age is Just a Number

It’s a common misconception that romance scams primarily target older individuals.

While seniors are indeed vulnerable, often due to disposable income and a greater sense of loneliness after life transitions, the truth is that anyone can fall victim, regardless of age, background, or perceived tech-savviness.

Let’s look at the younger generations, often lauded for their digital native skills. You might think they’re immune, but that’s far from the case. The tactics simply shift.

“Bobby Brown,” as one scammer called himself, targeted a young reporter on Instagram. His approach was direct and flattering: “Nice smile,” he wrote, claiming to be an oil engineer from California.

Within two weeks, he was calling her “dear” and “sweetheart,” professing endless love. He even tried to prove his legitimacy by sending a fake ID.

Later, he confessed to being a “Yahoo boy” from Nigeria, part of a syndicate that uses stolen photos and elaborate scripts to catfish and defraud women.

His “boss” even provided pre-written dialogue for various scenarios, from oil engineers to military personnel, explaining how to use flattery and excuses for not meeting in person.

This “catfishing,” where perpetrators use another person’s information (like photos and personal data) as their own, isn’t always about romance; sometimes it’s for “friendship,” or even revenge or personal wish fulfillment. But the emotional toll is always devastating.

Younger individuals are increasingly susceptible to schemes like “romance baiting,” also known as “pig butchering.”

This insidious long-term con involves scammers building trust through fake relationships before luring victims into bogus cryptocurrency or stock investment platforms.

The financial losses in these cases can be astronomical, with victims often losing their entire life savings. The allure of quick wealth, along with the emotional bond the scammer builds, creates a particularly dangerous trap for the young and digitally active.

And then there’s sextortion, a truly horrific variant affecting younger demographics. Scammers, posing as attractive individuals, engage in explicit conversations and coax victims into sending compromising images.

Once they have these photos, the threats begin: pay up, or the images go public. The psychological toll of such an experience can be devastating, leading to immense shame, fear, and, in tragic cases, even suicide.

One can exploit even the everyday aspects of modern life.

Fake “sugar daddy” or “sugar mommy” schemes promise financial arrangements in exchange for companionship, drawing in young people facing economic pressures.

These are often thinly veiled attempts to extract money or personal information, turning a hopeful search for support into a nightmare of exploitation.

Why we become vulnerable

So, why do these scams work?

It’s not about intelligence or education. It’s about deeply ingrained human desires and vulnerabilities.

Scammers are master manipulators who exploit:

• Loneliness and isolation

  Many victims are going through difficult life transitions: divorce, bereavement, or moving to a new city. These periods can leave individuals feeling particularly vulnerable and eager for connection.

• The desire for love and acceptance

  We all crave intimacy and belonging. Scammers tap into this fundamental human need, creating a fantasy of a perfect partner who understands and adores us.

• Empathy and generosity:

  When someone you care about expresses a dire need, especially a perceived loved one, your instinct is to help. Scammers expertly craft urgent, compelling narratives that trigger this innate generosity.

• Isolation from support systems:

  Scammers often try to isolate their victims from friends and family, making them believe that only the scammer truly understands their unique “love story.” They might say things like, “They wouldn’t understand our connection” or “Let’s keep this between us.”

• Shame and embarrassment

  Once victims realize they’ve been scammed, a profound sense of shame and embarrassment often sets in. This can prevent them from reporting the crime or seeking help, prolonging their suffering and allowing scammers to continue their operations.

Protecting your heart and your wallet

• The best defence we have against romance scams is awareness. Simply knowing what to look for can make all the difference.

• If someone you’re talking to online comes on strong with intense emotions right away or pushes you to make big decisions quickly, take a step back.

• Real relationships take time to build, and anyone who’s rushing that process might not have the best intentions.

• Try to keep the conversation on the dating app or site where you first met, at least until you’ve gotten to know the person better or have met in real life.

• Scammers often try to move things to private messaging platforms like WhatsApp, where there’s less oversight.

• It’s also important not to assume someone is genuine just because they seem nice or say all the right things. Romance scammers are often behind very convincing profiles.

• You can do a little online digging; a quick search of their name or even a reverse image search of their photos might uncover something suspicious, especially if their pictures appear under different names

• Be cautious of messages that appear excessively promising. Over-the-top compliments and love declarations early on can be red flags. Sometimes, scammers use copy-pasted scripts that you can find online if you search parts of their messages.

• Ask questions and pay attention to how they answer. If someone is vague or their story doesn’t quite add up, that’s cause for concern. It’s also a idea to check in with a friend or family member.

• They can often spot red flags that might be harder for you to see when emotions are involved.

• Always insist on a video call before getting emotionally invested. If they repeatedly avoid showing their face or offer constant excuses, it’s a major warning sign. And if you ever meet someone in person, choose a public place and stay close to home, just to be safe.

• Avoid clicking on any strange links they send; scammers sometimes use those to install malware or steal information from your device. And perhaps the biggest rule of all: never send money, gift cards, or cryptocurrency to someone you’ve only met online.

No matter how compelling their story sounds, it’s not worth the risk, and genuine love will never ask you to pay for it.

Introduction

Behind the polished webinars and luxury backdrops lies a well-orchestrated deception.

A growing number of so-called business coaches are not who they claim to be.

Instead of delivering expertise, they deal in illusion—selling false hope at a high price.

In today’s digital economy, the coaching industry is booming.

But alongside the legitimate mentors and educators, a darker force operates quietly in plain sight: fake gurus who’ve mastered the art of performance over substance.

What makes these schemes so dangerous is not just the financial cost—but the psychological damage they inflict.

Promises of overnight success, emotional manipulation, and fabricated testimonials are only the surface of a sophisticated operation designed to exploit ambition, vulnerability, and trust.

This investigation unpacks the anatomy of these scams: how they’re built, who they target, and why so many smart, well-intentioned individuals continue to fall for them.

The blueprint is there.

It’s time to read it—before it reads you.

The Allure of the Instant Solution

Let me ask you, why do scams thrive?

Before we delve into the specifics of scam identification, let’s comprehend the reasons behind the effectiveness of these schemes.

Scammers capitalize on universal human desires. We all yearn for quick results, and the idea of achieving significant success in a short amount of time is incredibly appealing.

Scammers often promise “overnight riches” or “six-figure incomes in 90 days.”

Many people dream of escaping the daily grind, paying off debt, or building a comfortable retirement, and scams often position themselves as the ultimate solution to financial worries.

Some coaching scams even tap into the desire for personal growth, promising to unlock your “true potential” or help you “manifest your dreams.”

For those new to business or investing, the jargon and complexity can be overwhelming; scammers exploit this by offering “simplified” systems that supposedly don’t require any prior expertise.

Finally, scammers often present themselves as highly successful experts, gurus, or mentors, leveraging this perceived authority to gain your trust.

Understanding Fake Coaches and Their Motives

Fake coaches and business opportunity scammers aren’t just trying to make a quick buck; they’re often running sophisticated operations. Their primary motives are always financial gain, but they also feed on the power they exert over their victims.

Their core motive is financial exploitation.

They want your money, and they’ll use various tactics to extract as much as possible, from upfront program fees to upsells for “premium” features, “exclusive” communities, or “advanced” training.

For some scammers, there’s a perverse satisfaction in deceiving and controlling others, as they enjoy the admiration and deference they receive from their “students” or “clients.”

Ironically, many fake coaches have never achieved genuine success in the very areas they claim to teach.

They’ve simply mastered the art of convincing others they have.

Their “business” is the scam itself.

These individuals understand the power of social validation.

They’ll often parade fake testimonials, doctored screenshots of earnings, or rented luxury items like cars or homes to create an illusion of success.

In more extreme cases, some scam programs foster a highly insular and supportive (on the surface) community.

Victims find it more challenging to question the program, as they run the risk of facing ostracism from the group, they have become dependent on

How They Choose Their Victims

Scammers aren’t random in their targeting; they often employ psychological profiling and strategic outreach.

They scour social media platforms, forums, and online communities for individuals expressing interest in entrepreneurship, personal development, financial freedom, or specific niches like e-commerce or real estate, often using sophisticated data analytics to identify potential targets.

They look for signs of vulnerability, such as individuals who seem financially stressed, desperate for a career change, recently laid off, or in need of extra income during retirement.

Scammers often target young people eager to start their first business and older individuals who may be less tech-savvy or seeking a comfortable retirement income, assuming these groups might be more trusting or less equipped to identify complex scams.

They might initiate contact through social media messages, emails, or even targeted ads. The initial message is often generic and designed to pique curiosity without revealing too much.

Once a connection is made, they’ll work to build rapport. They will attentively listen to your aspirations and concerns, reflecting your language to foster a sense of understanding. creates a false sense of trust.

They might also encourage you to keep the “opportunity” a secret from sceptical friends or family, framing them as “negative influences,” and employing high-pressure sales tactics, creating a sense of urgency like “limited spots available” or “special discount ending soon.”

How Can You Tell if a Business Offer or Coaching Program Is a Scam?

I am aware that one of the fundamental inquiries is how to stay safe. Based on my experience, research, and education, I have concluded that the following warning signs require extra attention.

One of the most significant red flags is promises of guaranteed, unrealistic returns or “easy” money.

Legitimate businesses and coaches don’t guarantee specific income levels, especially not quickly or with minimal effort. Building a successful business or mastering a skill takes hard work, dedication, and time.

Phrases like “earn six, seven figures in 90 days,” “get rich quick,” or “no experience necessary” are almost always indicative of a scam. Literally, scam.

If there’s a lack of transparency regarding the money-making process, proceed with caution. If the business model is vague, confusing, or constantly shifting, it’s a red flag.

Scammers frequently concentrate on the outcomes (the money you’ll make) without providing a clear explanation of how they achieve these results.

Scammers might use buzzwords without providing concrete explanations; for example, they may mention “leveraging algorithms” or “secret systems” without detailing how these concepts work.

Scammers thrive on urgency, employing high-pressure sales tactics and artificial scarcity.

They will compel you to enroll right away by promising “limited-time bonuses” or asserting that there are only a few remaining spots.

They want you to decide before you have time to think critically or research. Legitimate programs allow you time to make an informed choice.

If the primary way you make money is by recruiting new members into the program, rather than by selling a tangible product or service to actual customers, you’re likely looking at a pyramid scheme.

These are illegal and unsustainable. While some legitimate businesses have referral programs, the core of the business must be a valuable product or service, not just recruitment.

Scammers are masters of illusion, often using exaggerated or fake testimonials and success stories. They will often use stock photos, paid actors, or even steal identities to create fake testimonials or show screenshots of giant earnings that are doctored.

Look for specific, verifiable details in testimonials; a legitimate testimonial will often include a full name, specific results, and a sense of genuine experience, not just generic praise.

Be wary of unverifiable claims and a lack of concrete evidence. If they claim to have achieved massive success but offer no verifiable evidence (e.g., financial statements, verifiable case studies, public business records), be sceptical.

Please request evidence, and if they are unable to provide it, consider stepping away.

Scam coaching programs often charge exorbitant fees for information that is readily available for free or at a much lower cost elsewhere, indicating overpriced programs with vague or generic content.

The content itself may be shallow, generic, or simply rehashed common knowledge presented as groundbreaking insights.

While not always a definitive sign, many scams, especially those originating from outside your country, may have poor grammar, spelling, and professionalism in their marketing materials, emails, or websites, which can be a sign of unprofessionalism or a lack of attention to detail that extends to their “business” practices.

Legitimate businesses have clear, transparent refund policies.

Scammers often make it incredibly difficult or impossible to obtain a refund once you’ve paid, meaning there’s no clear refund policy or difficulty getting out.

Read the terms and conditions carefully, and if they’re vague or non-existent, be wary. Finally, be cautious of the “guru” or “expert” who only teaches but doesn’t “do.”

If they claim immense wealth but their only visible business is selling their “secret formula” to others, why aren’t they actively using their methods to generate income themselves, instead of just teaching it?

Protecting Yourself and Others

The path to personal and financial success is rarely paved with instant riches or effortless gains; it requires effort, learning, and often, a healthy dose of patience.

You can protect your dreams and finances from those who attempt to exploit them by being vigilant, informed, and willing to question promises that appear excessively attractive.

Remember, your financial future is too important to leave to chance or to a scammer.

The truth is, the dream of financial freedom, personal growth, or business success is real, but it should never come at the cost of your trust, money, or peace of mind.

Scams are rapidly evolving and specifically targeting individuals like yourself—motivated, optimistic, and striving to improve their circumstances for themselves and their families.

The best defence isn’t fear. It’s awareness, education, and open conversation.

So, let’s talk:

• Have you or anyone you know ever made an offer?
• What warning signs do you now look out for when someone pitches you an opportunity?
• What advice would you offer to someone just starting out online?
• Let’s build a smarter, more informed community together.

Introduction

As someone who has navigated the worlds of military intelligence and diplomatic security, I’ve seen firsthand how information, or the lack thereof, can dictate outcomes.

But in today’s interconnected world, the battle for truth is no longer confined to state actors or classified briefings. It’s happening in our homes, on our phones, and within our social media feeds.

We are constantly exposed to a phenomenon called disinformation: intentionally false information, crafted and spread to deceive, mislead, and ultimately manipulate.

This manipulation often leads to fraud, causing real-world harm, regardless of age or background.

When Lies Shaped Empires

The idea of using false information to gain an advantage is far from new.

History is replete with examples of powerful figures and entities employing disinformation to sway public opinion, undermine rivals, and secure dominance.

• “Great Moon Hoax”

  They assert that they possess the ability to affect an individual’s emotions or reconcile with a romantic relationship.

• “German Corpse Factory”

  During wartime, disinformation becomes a potent weapon.

  In World War I, the infamous “German Corpse Factory” rumor circulated, alleging that Germans were boiling down the bodies of their soldiers for fat.

  This grotesque fabrication, spread by British propaganda, aimed to demonize the enemy and rally public support.

• Cold War Propaganda

  Fast forward to the Cold War, where both the United States and the Soviet Union engaged in sophisticated propaganda campaigns to discredit each other’s ideologies.

  These weren’t just about sharing information.

  They were about crafting narratives, twisting facts, and sowing doubt to erode trust and influence global perceptions.

  These historical instances demonstrate a crucial point:

  Disinformation has always preyed on emotions, biases, and a lack of readily available verifiable information.

  What has changed, however, is the speed and scale at which these false narratives can now spread.

Social Media—A Double-Edged Sword

Today we are witnessing the rapid development and expansion of social media. However, the emergence of social media platforms has presented both advantages and disadvantages.

While they offer unprecedented opportunities for connection and information sharing, they have also become fertile ground for the rapid and widespread dissemination of disinformation.

The very architecture of these platforms—algorithms designed to maximize engagement, the ease of sharing, and the tendency for “echo chambers” to form—inadvertently aids the spread of falsehoods.

How does this happen?

Social media algorithms display content that you are most likely to interact with. You probably know that the algorithm will show you more emotionally charged or sensational content, regardless of its accuracy.

Such behaviors can create a “filter bubble” or “echo chamber” where you are primarily exposed to information that confirms your existing beliefs, making it harder to discern truth from fiction.

These echo chambers are not just digital environments — they are psychological traps. The more we hear the same viewpoints, the more they start to feel like absolute truths. Emotion replaces reason, validation replaces reflection, and repetition begins to feel like reality.

What is available to us today is ease of sharing. With a single click, a piece of content can be shared with thousands, or even millions, of people.

This instant virality means that a false story can spread globally before fact-checkers even begin their work.

The relative anonymity offered by online platforms allows malicious actors to create fake accounts or use automated “bots” to amplify disinformation.

These networks can flood the internet with a specific message, creating a false sense of consensus or public opinion.

Disinformation thrives on strong emotions: fear, anger, outrage, and excitement. False stories are often crafted to provoke an immediate emotional response, bypassing rational thought and encouraging impulsive sharing, and this is our reality today.

COVID-19 and Health Misinformation

Perhaps no recent event better illustrates the devastating impact of disinformation on a global scale than the COVID-19 pandemic.

On social media, false information about the virus’s origins, transmission, and particularly its treatments and vaccines quickly spread.

Elderly individuals, seeking information and perhaps more susceptible to online scams, were targeted with fraudulent cures or “miracle treatments” for COVID-19, often leading to financial losses and, in some cases, severe health consequences from ingesting harmful substances.

Younger individuals, exposed to “influencers” promoting anti-vaccine rhetoric or unproven remedies on platforms like TikTok and Instagram, sometimes developed vaccine hesitancy or adopted dangerous health practices based on sensationalized and unverified claims.

This illustrates that age is not the sole determinant of vulnerability to disinformation and subsequent fraud.

It’s about exposure, critical thinking skills, and the persuasive power of the source.

Deception at Scale and Sophistication

The emergence of artificial intelligence is undoubtedly the most significant game-changer in the realm of information warfare.

Artificial intelligence’s capacity to process and analyze vast quantities of data at unprecedented speeds, identify patterns, and even generate human-like content is transforming every aspect of this struggle.

Artificial intelligence can rapidly generate vast quantities of text, articles, and social media posts that sound human-written.

This enables disinformation campaigns to scale up dramatically, overwhelming legitimate information with a flood of fabricated content.

Furthermore, artificial intelligence algorithms can analyze an individual’s online behavior, demographics, and even psychological profiles to tailor disinformation messages precisely to their vulnerabilities and biases.

This makes the false information far more convincing and effective.

For intelligence agencies, artificial intelligence offers powerful tools for enhancing situational awareness and decision-making.

AI-powered algorithms can sift through mountains of satellite imagery, real-time signals intelligence, and open-source information to detect anomalies, predict adversary movements, and highlight critical insights that would be impossible for human analysts alone.

It significantly strengthens our ability to control the movement of information to our decision-makers, ensuring they have the most accurate and timely intelligence.

However, the offensive potential of AI in information warfare is equally, if not more, alarming.

I’ve spent years interrogating spies, analyzing threats, and identifying manipulation. Let me be clear: disinformation isn’t just “some people lying online.” It’s a weapon — quiet, persistent, and devastating.

And once someone accepts a lie, tearing it down becomes nearly impossible.

That’s why prevention matters more than correction.

You don’t fight fire with facts after the blaze — you build walls before it starts.

Disinformation leads to fraud

Fraud and disinformation often coexist.

The false information serves as the psychological groundwork, creating a deceptive reality that encourages victims to take actions they otherwise wouldn’t, actions that ultimately lead to financial loss or other forms of harm.

Phishing Scams

Disinformation campaigns can create a sense of urgency or fear that makes people more likely to fall for phishing scams.

For example, a fake news story about an impending financial crisis might prompt people to click on a fraudulent link disguised as a bank update, leading them to hand over their login credentials.

Romance Scams

While not always direct disinformation, romance scams often involve the creation of elaborate false identities and narratives designed to elicit emotional attachment and trust, ultimately leading to financial exploitation. The “love bombing” and carefully constructed lies are a form of interpersonal disinformation.

Product or Service Fraud

Disinformation can also promote fake products or services. Online reviews, often generated by AI or paid actors, can create a false sense of legitimacy for a non-existent or harmful product.

This can lead to consumers purchasing items that never arrive, are not as described, or are even dangerous. This impacts individuals of all ages who shop online.

Building Resilience: Our Collective Responsibility

As someone who has focused on intelligence and security, I understand that the battle against disinformation and fraud requires a multi-faceted approach.

It’s not just about what governments or tech companies do; it’s about cultivating individual resilience.

The most powerful tool against disinformation is a sceptical mind.

Don’t rely on just one source. Cross-reference information with multiple reputable news organizations, fact-checking websites, and official sources.

If a claim seems extraordinary, it demands extraordinary proof.

Disinformation often plays on our fears, anger, or biases. If a post triggers an intense emotional reaction, take a moment to step back and analyse the content rationally before reacting or sharing.

Be extremely cautious about sharing personal or financial information online, especially in response to unsolicited messages, calls, or emails.
Remember that legitimate organizations will rarely ask for sensitive details via unsecure channels.

Most importantly, don’t let convenience replace curiosity. Take time to think before you click, before you share, before you believe.

The Digital Battlefield Is Real.

Disinformation is more than just “fake news.”

It is a calculated, intentional effort to deceive, with real and often devastating consequences in the form of fraud.

While its roots are ancient, its modern manifestation, amplified by social media and supercharged by artificial intelligence, presents an unprecedented challenge to individual well-being, public trust, and democratic processes.

As a former intelligence and security professional, I can assure you that the digital battlefield is as real as any physical one.

By understanding the tactics of disinformation and adopting a proactive, critical approach to the information we consume, we can collectively build resilience against these deceptive forces, protect ourselves from fraud, and safeguard the integrity of our shared reality.

The fight for truth begins with each of us.

Introduction

I remember being a kid when my parents told me I needed to finish high school to get a decent job—maybe in a factory, or if I was lucky, behind a desk. But I had different plans.

School didn’t speak to my dreams, so I turned to the darker path—rolling with street thugs and petty criminals at the local boxing club, where crime was more curriculum than cautionary tale.

But I dismissed school as representing anything positive for my dreams, so I opted for the darker side. Being a thug and petty criminal who hangs out with boys in the local boxing club where juvenile and serious crime members attend

So, I realized that growing up in communism isn’t bad if you bash people, steal from shops, or steal from homes until you are not caught.

And in communism government will make sure to make an example of every single wannabe criminal.

I must say that I learned lessons quickly, particularly when I found myself in the civil war with a high school diploma, and I believed that I would be a general until one day I was told, “Mario, you are a great combatant, leader, and raw example of all that can be done, but you will never progress higher than lieutenant because you don’t have a university degree” and I understood how education is important.

Today education is run by people who say, “You don’t need a university degree or higher education because you need only my (business coach) blueprint for success.”

Bro, all you need is an influencer—aka, a business coach.

Bro, seriously, when was the last time you scrolled through Instagram or YouTube without seeing some dude in a suit standing in front of a fancy car (which probably isn’t even his), promising to teach you “how to make your first million by 30”?

What genuine expertise does this individual possess? This individual demonstrates a remarkable ability to produce polished Reels and employs popular terminology such as “mindset,” “vibes,” and “unleash your inner leader.”

We are residing in an era characterized by an abundance of pseudo-coaches.

These coaches are not football coaches, certified business mentors, or licensed therapists.

I’m talking about self-proclaimed “life strategists,” “mindset gurus,” “business coaches,” and “spiritual wealth healers.”

The dream-selling industry has gone fully digital, and these people are cashing in. Big time.

Let’s break it down. We need to put an end to the misinformation they present as knowledge.

Who are the fake coaches?

Have you observed that many “coaches” are individuals who failed in their initial careers?

Like the person who couldn’t sell real estate… He is currently offering real estate courses.

The person who made $20K off crypto during the 2021 hype… now he’s a crypto coach.

Or the girl calling herself a “feminine energy consultant” with zero background in psychology? Yep. Yep.

Everyone’s a coach these days.

The standard is so low that it could easily be surpassed.

Most of them haven’t built a single real thing in their lives.

But they’ve mastered one trick: selling the illusion of success.

They prey on individuals who are desperate, confused, or simply trying to escape their monotonous jobs.

However, they have perfected a particular strategy: creating the illusion of success. They target individuals who are desperate, confused, or simply seeking an escape from their monotonous jobs.

Fraudulent coaches have discovered the formula: success does not require genuine knowledge—merely the appearance of it. They do not provide authentic skills. Instead, they market the sensation of success.

They don’t offer real skills.

They sell the feeling of success.

They offer a $399 “Personal Development Masterclass” that comprises 7 ten-minute videos, a collection of meaningless phrases, and a PDF containing quotes from books they haven’t read.

This is all available at a discounted price!

Only today!

Discover the truth! OMG

Business model: Selling the dream

Here’s how it works: Lifestyle

• Lifestyle Curation

  Rent a car. Rent a villa. Snap a few pics from a beach in Goldent, Boboom.

  And boom, the Instagram feed was upgraded. Now they “look successful.”

• The Funnel

  It begins with a complimentary webinar, eBook, or a $7 course that consists of 30 minutes of introductory “mindset” content without any practical tools.

• The Upsell

  Then comes the $997 “Signature Coaching Program.”

  If you are genuinely committed, you might consider investing in the $10,000 mastermind program.

  Don’t have the cash? No worries, they offer “coaching-specific finance.”

• The Testimonials

  Glowing reviews?

  Half of them come from their friends, fellow fake coaches, or people too embarrassed to admit they got nothing from it.

Their offer? Everything, nothing, and instant results

Their pitch usually sounds like this:

“Start a business with zero capital.”

“Earn €10,000/month in 3 months”

“Rewire your brain for success.”

“Manifest your reality.”

Sound familiar?

That’s because it is. They all say the same stuff, just in different packaging.

Fast food chains sell the same chicken in 100 different combinations. Not healthy, but looks excellent in the ad.

It’s word salad, man. Sounds deep. Means nothing.

Inquire about the specific content of their teachings, and you will likely encounter a cycle of ambiguous discussions regarding energy, mini vibrations, and rations, which may leave you feeling bewildered and inclined to provide your credit card information.

However, it is important to note that not all coaches operate unethically

But wait—not all coaches are Wicked

Let’s be clear: not all coaches are scams.

But wait—not all coaches are poor. Let’s be clear: not all coaches are scams. There are genuine mentors available, individuals who have faced significant challenges and possess valuable insights. However, the issue is that today, it seems anyone who has read a couple of self-help books—most likely “Rich Dad Poor Dad” and “The Power of the Subconscious”—believes they are qualified to be a mentor. As a result, they begin to market offerings that they do not fully comprehend themselves.

So, they start selling something they don’t even understand themselves.

Price tags from another universe

The wildest part? Someone charges you €1000 to tell you, “Believe in yourself.”

For that amount, one could invest in three months of genuine therapy and potentially achieve meaningful progress.

But No, you instead you consult “Ke” at @mindset_alpha111, who advises, “Success is a state of mind.”

The prices are insane. You might obtain a beginner’s course for $97. Mid-tier coaching calls run $500–$2000. Premium packages range from $10,000 to $25,000 or more.
For what?

The package includes weekly Zoom calls, some PDFs, a private Facebook group, and motivational messages like “You got this!”

It’s like buying a car and it says, “They (coaches) says: “The engine’s not real, but if you believe hard enough, it’ll drive.”

That’s what you’re getting with these fake coaching packages.

Real-world example

1. Brittany Dawn – The Fitness Influencer Turned Coaching Catastrophe

   What Happened:
   Brittany Dawn was a fitness influencer who sold custom coaching plans for nutrition and workouts. Customers later revealed that her “personalized plans” were copy-pasted templates, and that communication was non-existent.

   The Scam:
   Clients—many with eating disorders—paid $100 to $300 for coaching that didn’t exist. Some reported worsening health due to bad advice.

2. James Arthur Ray – The Deadly “Self-Help” Guru

   What Happened:
   James Arthur Ray rose to fame through The Secret and promoted extreme self-help retreats for thousands of dollars. In 2009, he led a “spiritual warrior” sweat lodge ceremony in Arizona, where three participants died and many others were hospitalized.

   The Scam:
   Ray marketed himself as a transformational coach and spiritual success mentor. His retreats mixed pseudo-Native American rituals, mental toughness techniques, and expensive upsells.

False hope: “Success is a vibration.”

The worst part of this isn’t even the price tag.

It’s emotional manipulation.

Talk of “life transformation” easily targets those who feel lost, stuck, or exhausted from constant spinning.

Fake coaches know that. They promise that you will become “the best version of yourself,” but they never explain how to achieve it.

There is no concrete plan in place. They give you mantras and vague advice, trying to convince you that you’re the only problem.

That’s gaslighting. And pricier than a toxic relationship.

What “Selling Smoke” looks like

Imagine this:

You join a free live webinar. This is classic bait.

Listen to an hour of somebody saying he went from his mom’s basement to a penthouse.

Talks about freedom, travel, passive income, etc.

In the final 10 minutes, he presents his program, which is priced similarly to a car payment, as the “key to everything.”

That’s not education. It’s emotional teleshopping.

Moreover, it lacks originality; it merely recycles Tony Robbins’ tactics without any charisma and offers no real substance.

How to spot them—the red flags

Here’s your detector:

They use phrases like “I invested in myself,” “vibration of success,” and “7-figure mindset.”

They never explain what they teach.

They showcase a plethora of eye-catching images yet yield no tangible outcomes for their students.

They frequently promote drop shipping, affiliate marketing, or coaching-related services.

Everything is advertised as “limited time,” “last chance,” and “exclusive access.”

How not to be played

Ask: Who are you, and what exactly have you done?

Demand results. Don’t fall for stories and hype.

Be sceptical of “life-changing” PDFs.

If the price is extremely high and there is no refund policy, it’s best to avoid it.

Conclusion

Avoid offers with high prices and no refund policy. Furthermore, if an individual claims they can transform your life for $1500 through four Zoom calls, it is either a reflection of their lack of understanding or an assumption that you lack discernment. I regret to convey this, but it is the reality. There exists a significant distinction between genuine mentors and online frauds.

I’m sorry to say it, but that’s the truth.

There’s a tremendous difference between real mentors and online charlatans.

And there’s nothing wrong with wanting change, growth, or success, but don’t let someone sell you a placebo and call it a miracle.

Focus on your personal development, but do not allow someone to persuade you that you are solely responsible for the challenges you face.

Occasionally the real problem is the people robbing you—wearing suits.

You need clarity, real tools, and truth. You need clarity, real tools, and truth, not some guy with rented cars and recycled quotes.

Trust results, not reels.

Trust substance, not suit.

And most of all, trust yourself.

“Don’t buy the smoke. Build the fire. Invest in real skills. Ask real questions. And if you’re ever in doubt—walk away.”

The Digital Mirage: An Introduction

I saw something all too familiar on a recent journey from Sydney to Melbourne.

People on the plane, such as businesspeople, students, and regular travellers, took selfies, posted updates, and shared flight information online in real time.

A lot of people started deleting these posts and feverishly changing their trails just before arriving. It was a minor gesture of panic that I’ve seen a lot of times.

I’ve worked in military intelligence and corporate investigations for more than 30 years. I know how data moves, how it conceals, and how it hurts.

And what I’ve learned is straightforward: the internet remembers everything. It makes a list.

Lasting Imprints in a Temporary World

The Digital 2024 Global Overview Report says that there are more than 5.38 billion people who use social media.

Every post, click, or search contributes to an ever-expanding global mosaic of metadata.

People think that deleting something means erasing it. Platforms keep copies for legal, business, and research reasons, nevertheless.

Your screen may not show deleted content anymore, but it is still stored on server backups, screenshots, third-party archives, or databases that AI-powered bots have scraped.
What happened?

The result is an archive of your identity that will always be there and change over time.

The False Sense of Control

Users can erase and unpublish things on digital sites. But in real life, that control is just for show.

When you remove a photo or post, you usually just hide it from other people. The stored data may remain there for years.

Companies, data brokers, and even hackers can get to these leftovers, which makes “deletion” a reassuring lie.

One cybersecurity expert said, “Deleting online content is like trying to remember a letter after sending out a thousand copies.”

Data as Money and a weapon

Data has become an asset in today’s world, with individuals either trading it or attempting to acquire it.

You can put together a full profile from what might seem like small things, like your favourite meal, your dog’s name, and your high school mascot.

Quizzes on social media are especially misleading. They may appear to be games, but they collect information that addresses common security issues.

Criminal groups use these digital breadcrumbs to put together identities and build trust.

In my work as an investigator, I’ve seen these components come together safe on their own but lethal when put together.

A Case Study: The Job Offer for $38,000

A “headhunter” emailed a young woman who was ambitious and had just lost her job. She was pleased.

The email discussed her skills, her dream job title, and personal information that made the offer seem believable.

She clicked.

Within 48 hours, $38,000 had disappeared from her account. The scammer used LinkedIn updates, vacation photographs from Instagram, and quiz answers she had forgotten she had given to make his profile.

This event wasn’t a fluke. It was a plan. And it worked.

The Psychology of Taking Advantage

Hackers don’t just break into computers; they also break into people.

They write words that go straight to your feelings instead of your brain when they know what you love, what scares you, and what you do every day.

Do you support animal rights? This is a phony page for donations.

Are you seeking employment?

This individual is a phony recruiter.

These aren’t just phishing efforts; they’re precise attacks. Scams these days are personalized, aimed, and very scary.

Wi-Fi Trap: Weakness in Transit

Is there another weakness that people typically miss? One common weakness is the availability of free Wi-Fi.

Public networks are like playgrounds for hackers, whether they’re in airports, hotels, or cafés. Unsecured connections can let your emails, passwords, and financial logins leak out without you knowing.

In one true situation, a client checked his corporate email from a hotel room in Prague. Two days later, hackers had gotten into his server, stolen private information, and changed his passwords on several accounts.

One sign-in. One error.

Useful tips for protecting yourself online

This is what I think, not as an expert in cybersecurity but as someone who has seen what happens when people let their guard down.

1. Look yourself up on Google. Look at what’s out there with your name on it. Please change or delete any information you can. Determine the extent of your exposure.

2. Change your privacy settings. You have to put your safety first, not the platforms. Lock down who can see, tag, or get in touch with you.

3. Don’t share too much personal information online. Think about not posting about your birthday or starting “get to know me” threads. They are great for bad people.

4. Ensure that your passwords are robust and unique. No repeating. Set up two-factor authentication. You can stay organized with a password manager.

5. Before you click, think again. Don’t click on links from someone you don’t know, or even friends, without checking first. Hackers love to use urgency as a weapon.

6. Don’t use public Wi-Fi for things that are important. When you need to access your personal or financial accounts, use mobile data or a VPN.

These aren’t paranoid things to do; they’re practical ways to stay safe in the digital age.

Conclusion: The Cloud’s Legacy

Every post, message, or email we send leaves a lasting impact. We now save what was once temporary. Indexed. Able to be searched.

This novel isn’t a warning story; it’s a reality check. We can’t forget in the internet world we’ve made. Just remembering.

So take charge. Be intentional. And remember that your digital footprint is what you leave behind. Be smart as you walk.

Introduction

Each week brings another headline: a woman conned out of her savings—and her soul—by a man she thought was “the one.” In today’s world, love isn’t just risky. It’s a digital war zone.

I’ve interrogated spies, traitors, and terrorists. Yet the one predator I still don’t understand? The man who seduces a woman, drains her trust, and disappears—without a flicker of remorse.

Consequently, it is essential that we reveal the authentic approach underlying love schemes.

The quest for love has never been more accessible—or more hazardous—in the age of automated pairings and endless scrolling. Contemporary fraudsters, masquerading as mystics and capitalizing on grief and aspiration for financial gain, are obscured behind luminous screens and persuasive personas.

A troubling trend has surfaced on the internet, when fraudsters impersonating spiritual healers or “doctors” specializing in love spells exploit easily accessible connections.

Complex strategies that merge emotional manipulation with financial exploitation are utilized by these scammers to take advantage of individuals’ yearning for compassion and intimacy.

The Anatomy of a Love Spell Scam

She believed she had met a person of extraordinary abilities. She was certain that he embodied all her desires: tall, self-assured, and exceptionally well-travelled.

He portrayed a life of opulence on social media, showcasing stunning vistas from exotic destinations, exquisite dining experiences, and luxurious private jets.

He spoke to her with deep affection, making her feel as though she was the most important person in the universe.

Nevertheless, the illusion vanished after weeks. She was financially drained, emotionally deceived, and publically embarrassed due to a complex scheme disguised as passion and wealth.

Consequently, she encounters sensations of powerlessness, neglect, disillusionment, and humiliation. Nonetheless, she strives to comprehend the situation and ascertain how to make a second try.

Fraudsters emerge at that point.

The allure of reviving a past romance or enticing a new partner using supernatural methods constitutes the core of many frauds.

Fraudsters often impersonate experienced professionals, offering services such as

• The invocation of romantic enchantments

  They assert that they possess the ability to affect an individual’s emotions or reconcile with a romantic relationship.

• Spiritual Purification

  They offer rituals designed to eradicate negative energy or dispel curses purported to impact an individual’s romantic relationships.

• Astrological Interpretations

  They offer customized horoscopes that forecast the likelihood of love success or failure.

Fraudsters commonly interact with victims via dating applications, social media networks, or unsolicited electronic correspondence.

The initial interaction is often marked by a warm and compassionate attitude, which cultivates trust.

Once the scammer cultivates rapport, they provide the notion of a love enchantment, underscoring the urgency and necessity for prompt action.

Old Days

During my childhood, the villages surrounding my birthplace were infused with whispers of enchantment.

An ancient grandmother, both esteemed and subtly dreaded for her enigmatic conduct, resided in one of these settlements.

In the Soviet era, it seemed that each village possessed a “witch doctor” who upheld a balance between folklore and medicinal practices. These individuals conducted traditional practices to mitigate many unseen ailments and calm the stomach.

Nonetheless, their capabilities transcended this limitation.

They served as guardians of the heart, offering comfort for unrequited love and shielding against the ominous realm of malicious dreams, especially for the youngest and most defenceless.

Current Era

Who are the individuals executing these scams?

Online love spell scammers often masquerade as spiritual healers, psychics, or mystics claiming to have the ability to cast powerful spells that influence love, relationships, and fate.

They generally function across many internet channels, including social media, dating websites, and niche sites offering spiritual services.

The personalities of these individuals are crafted to be both genuine and reliable, often featuring testimonials, elaborate rituals, and assurances of transformative results.

This cohort of fraudsters is adept at manipulating the emotional susceptibilities of individuals, particularly those experiencing loneliness, heartbreak, or personal uncertainty.

They fabricate a veneer of empathy and comprehension by leveraging these emotions, so enabling manipulation.

Operational Methodology – Modus Operandi

Online love spell scammers utilize a blend of strategic and deceptive methods.

What methods do they employ to target their victims?

• Affective involvement and preliminary interaction

  Fraudsters sometimes initiate contact by dispatching unwanted messages on dating websites or social media platforms. They may choose to reply to a personal advertisement, dispatch a direct message, or comment on a post.

  Their speech is tailored to correspond with the individual’s current emotional condition, marked by warmth and understanding..

• Cultivating trust and reliance

  Upon establishing contact, the scammer engages in protracted dialogues, providing counsel, comfort, and a sense of affiliation. They position themselves as a reliable confidant, thereby fostering a sense of empathy and gratitude from the victim.

• Overview of the Love Enchantment Service

  The fraudster presents the notion of a romantic spell subsequent to gaining the victim’s trust.

  The fraudster asserts that the victim’s romantic prospects are obstructed by malevolent spirits, curses, or misfortune, and that a potent spell may rectify these problems.

• Creating a sense of urgency

  The perpetrator often generates a deceptive sense of urgency to incite prompt action. They may require the execution of the spell at a particular moon phase or caution that delays could lead to enduring calamity.

• Financial exploitation

  As the victim’s emotions intensify, the fraudster solicits payment for the deception. This may manifest as cryptocurrencies, gift vouchers, or cash.

  Furthermore, they may suggest the procurement of specific things or supplies allegedly necessary for the ceremony.

• Continuous Manipulation

  The fraudster may persist in soliciting further payments to purportedly “enhance” the effectiveness of the spell, materials, or rituals, even after initial money has been made.

  They often employ guilt-inducing tactics, suggesting that the spell’s inadequacy may stem from the victim’s lack of further participation.

• Either vanishing or intensification

  The fraudster may cease all communication after extracting all viable funds.

  Alternatively, they may escalate their tactics by threatening the victim with dire consequences should they refuse to comply with more requests.

Techniques of victimization

Online love spell scammers utilize many strategies to locate and target potential victims.

• Social media surveillance

  Fraudsters often scour social media sites for persons experiencing dissatisfaction in romantic relationships, recent separations, or mental turmoil.

  They may offer unsolicited counsel or assistance in reaction to posts or comments.

• Online Dating Platforms and Discussion Forums

  These platforms provide an optimal atmosphere for fraudsters, as persons seeking connections are more vulnerable to emotional turmoil.

  Scammers create fraudulent profiles to build trust and interact with users.

• Search Engine Optimization (SEO)

  Fraudsters enhance their websites to rank in search results for phrases like “love spell,” “reconcile with your ex,” or “spiritual healer.”

  This guarantees that scammers redirect individuals seeking such services to their deceptive websites.

• Email Campaigns

  Certain scammers employ phishing tactics to get email addresses and disseminate mass communications advertising love spell services.

  These emails often express urgency and uniqueness.

Warning signals

Identifying the symptoms of a love spell scam is crucial to save oneself from emotional and financial damage, particularly when the victim feels powerless due to a romantic failure and seeks any sign of hope.

The principal indicators to observe are as follows:

• Unsolicited Contact Exercise caution with individuals who initiate communication, especially if they offer unsolicited counsel or services related to your personal life.

• Promises That Appear Excessively Favourable

  Fraudsters sometimes make grandiose claims, such as vowing to revive a deceased partner or ensure everlasting happiness. It is important to recognize that genuine spiritual activities do not ensure outcomes.

• Solicitation for gifts or monetary contributions.

  Credible professionals do not necessitate prepayments for their services. Exercise prudence if a person demands remuneration before delivering any service.

• Pressure Tactics

  Fraudsters may create a false sense of urgency, suggesting that prompt action is essential to attain the desired result. Seek counsel from reliable sources and thoroughly assess any proposals.

• Lack of verifiable credentials

  Genuine spiritual healers have a clear history, client endorsements, and substantiated qualifications. This transparency is often lacking among fraudsters.

• Inconsistent communication

  Focus intently on the content of the communication. Indicators of concern may encompass an aversion to engaging in video calls, vague replies, or recurrent grammatical inaccuracies.

• Emotional Regulation

  Exercise vigilance if someone exhibits excessive flattery, seeks to isolate you from friends and family, or declares love prematurely.

Conclusion

Individuals may be vulnerable to exploitation owing to the enticement of love and the aspiration to initiate or rekindle a romantic relationship.

Fraudsters posing as love spell practitioners manipulate these emotions, leading to severe financial and mental turmoil for their victims.

Fraudsters specializing in online love spells manipulate the emotions and infirmities of individuals seeking spiritual direction or romantic connections.

By understanding their tactics and recognizing the warning signals, you can protect yourself from being a victim of their deceit.

Approach unsolicited proposals with suspicion, prioritize your emotional welfare, and consult credible sources for guidance.

Remember that true affection and healing stem from within and from credible, honest sources, not from online strangers providing supernatural remedies.

Introduction

I’ve interrogated war criminals. I’ve investigated organized crime members, traitors, and spies.

I’ve spent sleepless nights in war zones, waiting for the enemy to reveal themselves.

But there is one thing I will never understand.

When a man gazes into a woman’s eyes and tells falsehoods, it’s not to safeguard a country or ensure survival—but to deplete her finances.

The man’s goal is to separate her from her friends.

He seeks to undermine her faith in love, driven solely by a desire to feel powerful.

That kind of man doesn’t just steal money—he steals hope. And he leaves behind something no prison sentence can repay: a shattered woman too afraid to trust again.

This isn’t just deception. This is psychological warfare. And it’s time we call it by its real name.

The Digital Age of Deception

charismatic, and well-travelled.

His social media accounts depicted a man living an opulent lifestyle, complete with private jets, opulent dinners, and exotic destinations. He spoke to her like she was his entire world.

And then, weeks later, she found herself broke, betrayed, and humiliated.

Romance Scammers: Masters of Manipulation

These aren’t isolated stories. They’re a growing epidemic. Romance scammers thrive in a time when love is easily accessible.

They don’t simply steal money.

They exploit trust.

They meticulously construct illusions, leaving the victim unaware of their deception until it’s too late.

They’re not messy amateurs.

They’re calculated operators.

These men understand human psychology like trained interrogators. Their weapon isn’t a gun—it’s attention, validation, and false affection.

The Intelligence Behind the Illusion

After decades working in military intelligence, interrogations, and human deception, I’ve seen manipulation in its rawest form.

But these men? They function like covert operatives. They don’t guess—they research. They don’t seduce—they strategize.

They tear down defenses, not with violence, but with illusion.

Case Study: The Tinder Swindler

Simon Leviev, better known as the “Tinder Swindler,” became infamous for a reason. He created a persona as a wealthy heir to a diamond empire, constantly on the run from mysterious enemies.

Lavish gifts and whirlwind romance made his victims feel like princesses. But soon came the crisis—he needed money, fast.

The transfers amounted to tens of thousands. Love turned to fear.

And Leviev disappeared—to his next carefully chosen victim.

Targeting the Vulnerable

What makes men like Leviev effective isn’t luck. It’s precision. Like sharks, they prey on vulnerability.

Any emotional opening, such as divorce, loneliness, recent grief, or financial independence, serves as an entry point.

They study social media profiles, observe habits, and initiate contact when the timing is right.

These men don’t cast nets—they stalk.

Digital Profiling and Selection

Apps like Tinder, Facebook, and Instagram have become their battlefield. With stolen photos, fake names, AI tools, and fabricated job titles, they present a persona tailored to what their target desires.

Every detail of their online presence incorporates the lie, not just the words.

Psychological Warfare Tactics

Once the scammer establishes contact, the manipulation commences. The scammer employs psychological strategies straight out of intelligence manuals, such aslove bombing, mirroring, and subtle isolation. The goal is to overwhelm the target emotionally, creating rapid attachment and dependence.

The Art of Mirroring and Isolation

Love bombing starts the process—nonstop messages, compliments, calls, and promises of a future. Victims describe feeling like they’re in a dream. That dream is by design.

Next comes mirroring. The scammer becomes everything she’s looking for. If she loves art, he’s an art lover. If she’s a single mother, he adores kids.

If she is grieving, it means he has also lost someone.

It’s no coincidence—it’s manipulation.

Isolation begins subtly. “Your friends don’t get us.” “They’re jealous.” Gradually, the woman distances herself from those who could cause concern.

Then, when she’s emotionally reliant, the real game begins.

The Path to Financial Grooming

It doesn’t start with a request for money. It starts with a story. A problem. A crisis. It could potentially be a medical emergency. The situation could potentially involve a legal dispute.
Something has gone awry in the deal.

The woman, emotionally invested, believes she’s helping the man she loves.

She wires money. Then again. Then again. She’s not foolish—she’s in a bind. What began as love is now a web of psychological pressure.

Breaking Down the Victim’s Defences

What’s the most startling reality? Many victims are highly educated, successful women. Lawyers. Executives. Entrepreneurs. Their intelligence didn’t protect them, because this was never about intellect—it was emotional warfare. Even after realizing their deception, some entrepreneurs persist in defending their scammer.

The Emotional Fallout

When it’s finally over, the emotional wreckage sets in. Many victims describe the experience like a form of emotional captivity—being mentally held hostage by someone they believed loved them.

Shame, guilt, depression, and anxiety—it all follows. Some experience symptoms similar to PTSD. Trust is shattered. Confidence is lost. The financial loss is painful, but the psychological scars run deeper. Many isolate themselves. Others abandon dating altogether. Some spiral into silence, too embarrassed to speak out.

The Cost of Trust

According to the FBI’s Internet Crime Complaint Center (IC3), romance scams have drained over $1 billion in the last few years alone, with individual losses averaging over $10,000. But behind those numbers are human stories—lives derailed, dreams broken.

Inside the Scammer’s Mind

Who are these men? Some of these individuals operate independently. Others operate in tightly coordinated criminal rings, often in regions with weak cyber laws.

They share scripts, templates, and victim databases like a business. Many display signs of narcissism or sociopathy.

They charm with ease but lack empathy.

Their goal? Money, power, control—or sometimes, just the thrill of the con.

Technology as a Weapon

In today’s world, scammers don’t need to be near you to manipulate you.

Deepfakes, voice changers, and AI tools allow them to impersonate anyone. Some scammers even utilize call centers, where they groom multiple women simultaneously. It’s systematic.

It’s industrial.

A Scripted Game of Lies

Their lies follow a familiar pattern. They’re often widowed or working overseas—in the military, oil rigs, or engineering.

They’re noble. Busy. Long-distance.

However, they remain emotionally accessible. Within days, they declare love. Within weeks, they need help. The emotional pull is relentless.

Language of Emotional Coercion

“You’re my angel.” “Only you understand me.” “Please don’t leave me now.” These are not mere sentiments; they are strategic. Every phrase is meant to trigger sympathy, urgency, and guilt. The goal is to convert affection into obedience.

Behind the Silence

In my conversations with victims—from lawyers to therapists—one thing is consistent: silence. Most were too ashamed to go public. And that silence gives scammers cover to keep preying on others.

Why This Story Must Be Told

This article isn’t just about scams. It’s about the misuse of trust.

This article delves into the weaponization of love. It’s also about breaking that silence.

Every woman who steps forward inspires another to find the courage to leave.

Recognizing the Red Flags

If someone you love is pulling away, becoming secretive, or suddenly involved in a whirlwind romance—ask questions.

Look closer. Real love doesn’t demand secrecy, urgency, or wire transfers.

A Message to Victims and Predators

To the women reading this: If something feels off, trust your instinct. Love doesn’t come with ultimatums. It doesn’t ask you to empty your bank account. You’re not alone, and you’re not foolish.

To the men running these scams: Know this—truth has a voice. And we will use it.

The Modern Battlefield of Love

Once, I studied enemies in war zones. Today, the battlefield is digital. The weapons are emotional.

But the mission remains: protect the innocent and expose the threat.

And this time, the enemy isn’t across the border. He’s on your phone.