Introduction

Psychological manipulation has consistently shaped global events, from the ancient battlefields of Sun Tzu to the weaponized deepfakes of today’s scammers.

In 2025, this same psychological warfare is being waged online, not just by state actors but by fraudsters exploiting our trust, our fears, and the speed of modern technology.

Are you prepared?

In my past life as an intelligence operative and security strategist, I studied the anatomy of deception up close, how it’s used, why it works, and what it takes to resist it.

Today, that battlefield has moved into the digital domain, and the frontlines are not just in war zones or classified operations rooms; they’re in our inboxes, on our phones, and across our social media feeds.

Whether you’re a parent, a professional, or a policymaker, understanding the roots and realities of PsyOps today isn’t just fascinating. It’s essential.

Welcome to the new era of digital PsyOps, where fraudsters, scammers, and manipulators use age-old psychological tactics, supercharged by AI and instant global communication, to exploit our instincts and steal our money, our data, and our peace of mind.

Let’s break down the top scams of 2025, and more importantly, how to spot them before you or someone you love becomes the next target.

Bank impersonation scams: Trust as a Trojan Horse

A bank impersonation scam may start with a phone call, text, or email from what looks to be your bank. In many cases, the communication will claim there is an urgent issue with your account—such as a security breach, an unauthorized transaction, or some other suspicious activity that has taken place.

Posing as a legitimate representative, the fraudster may ask for your online banking password, your PIN, or a one-time code you may have received from your bank.

They claim these codes will verify your identity, but they act as the key that gets them access to your account.

These scams exploit our deepest financial fears — the loss of control, the threat of theft, and the illusion of urgency. You get a call, text, or email from what seems to be your bank.

Red flag, your bank will never ask you for a one-time code or password over the phone.

Crypto scams: Gold rush meets grand illusion

Cryptocurrency prices soared after the 2024 U.S. presidential election, buoyed by expectations of an easier regulatory environment. Cryptocurrency scams, which were already gaining momentum, have followed suit.

Data shows that in 2024, crypto scams likely hit a new record, with revenue increasing nearly 40% compared to the year before.

While the sector’s popularity plays a role, artificial intelligence is perhaps the biggest driver.

Generative AI has made it easier and cheaper for scammers to expand crypto fraud, with deepfake technology enabling fraudsters to create fake celebrity endorsements for their crypto schemes, boosting their success rate.

Even Netflix released a true-crime documentary last year about three fraudsters who conned millions from investors.

Other crypto scams that have been particularly lucrative for fraudsters include crypto drainers, where fraudsters pretend to be legitimate blockchain projects or crypto services, tricking victims into connecting their cryptocurrency wallets to malicious platforms.

Upon obtaining permission, the scammers proceed to siphon off all the funds from the wallet.

More traditional investment scams also remain popular in 2025; high-yield investment scams, which promise unrealistically high returns (and operate as Ponzi schemes), remain prevalent.

With these types of scams, that “profit” is pure fiction, serving as bait: victims typically lose the big money trying to cash out.

The “windfall” is always blocked by the need for another payment, be it a broker’s fee or a tax bill. It only ends when the victim is broke.

Along the way, fraudsters play on the idea that traditional banks and the government are suspicious of crypto and see it as a threat. This tactic helps convince victims to mislead their bank about the true purpose of their transaction.

Meanwhile, the volatility of cryptocurrencies and the perception that people can become wealthy overnight provide the perfect cover for fraudsters.

Red flag: If a stranger online is promising easy crypto riches, it’s not an opportunity — it’s bait.

Romance scams: Love as a weapon

Romance scams are proof that emotional manipulation still works better than any algorithm.

Fraudsters build false identities, nurture emotional bonds, and then strike, asking for money, crypto “investments,” or help in a fabricated emergency.

Romance scams are typically carried out online through dating sites, apps, or other social media channels.

They start when a cybercriminal creates a fake profile and contacts an individual looking for a romantic connection. The scammer will then start to build a relationship and aim to gain trust rapidly.

Once that’s done, they will ask for money, typically for the purposes of airfare (to come visit) or to get themselves or a loved one out of trouble.

Victims of romance scams come from all walks of life, income levels, education, age, gender, and profession. The reason they are so successful is that scammers put a lot of time and effort into establishing a connection that feels real and meaningful, and once the victim has fallen in love, it’s easy to miss the warning signs of the scam.

Romance and crypto scams are now linked, as would-be lovers trick victims into investing in crypto. Victims often don’t realize until it’s too late that both their romantic interest and their money have disappeared.

Hard truth: When it feels “too real, too fast” online, it often isn’t real at all.

Employment scams: False hope in hard times

With challenging economies worldwide and many people finding it difficult to secure meaningful employment, job scams are on the rise. From unsolicited email offers to fake hiring managers promoting work on social media, these scams lure job seekers with promises of work, advancement, great pay, and benefits.

There are several employment schemes running at the moment. Here are some of the most common:

• Fake job listings
  These listings normally ask candidates to pay a fee to complete their application or get started.
• Fake hiring firms
  Scammers will pose as an agency, institution, or hiring firm and request a screening fee.
• Email offers
  Fake job offers (often about jobs you never applied for) They may request sensitive information like your ID and bank account numbers to facilitate your onboarding process.
• Online interviews
  May ask you to input sensitive information in order to gain access to the interview.
• Work-from-home jobs
  You might need to send money to purchase equipment such as a computer and monitor.

To protect yourself from job scams, be sure to do your research before applying for a position.

Examine the company’s website and contrast the information provided there with the job listing. Also beware of offers that seem too good to be true, and don’t engage in requests to transfer funds; no legitimate employer will ask you to write checks, send gift cards, or send wire transfers to “get started” on a job.

As a general rule, a genuine job offer doesn’t require payment. It pays you.

Travel scams: Your getaway, their payday

Travel scams continue to spread in 2025 as fraudsters use both traditional tactics and new methods to deceive travelers. Notable scams include:

• Fake vacation rentals:
  Scammers create professional-looking websites for properties that either don’t exist or are very different from their descriptions.
• Fake travel agencies:
  Fraudsters offer vacation packages at low prices. When it comes time to travel, vacationers find their reservations aren’t valid.
• Too-good-to-be-true offers:
  Unsolicited offers claiming free vacations or discounted trips often deceive would-be travelers out of their vacation funds.

Stay sharp: Always verify accommodations and agencies independently before paying.

AI scams: The new face of deception

AI-powered scams are the ones to watch in 2025, as AI has opened up a wealth of opportunities for scammers.

In December 2024, the FBI posted a public service announcement listing some of the ways that criminals use generative AI to trick victims, and global reports indicate that deepfake-related crime increased by more than 1,500% in the Asia-Pacific region from 2022 to 2023.

Around the world, generative AI is being used to advance a number of scams, making existing scams more believable.

Some of the most common so far in 2025:

• Phishing and smishing:
  Scammers can use AI to write more convincing and natural-sounding phishing emails and text messages.
• AI-generated images:
  AI makes it easy for scammers to create professional-looking websites, social media ads, fake photos for social media profiles, and much more.
• Deepfake videos:
  Scammers can create AI-generated videos to promote fake products, charities, or investments. They can also trick people into thinking they are speaking to a real person.
  In one of the most sensational cases of 2024, a Hong Kong finance worker was duped into transferring more than $25 million to fraudsters who used deepfake technology to disguise themselves as the firm’s chief financial officer and other senior colleagues.
• Fake and cloned voices:
  Scammers can use AI-generated or altered voices for phone-based scams, such as the grandparent scam.

Ask yourself: Would your boss or family really ask for money on a video call?

Phishing scams: Old trick, new tech

Phishing has long been one of the most common and popular types of scams.

This is where victims might receive a message impersonating an individual or organization (i.e., a delivery company, financial institution, or government agency) claiming that there’s an issue and immediate action is required to fix it.

Alternatively, the message might inform you that you need to immediately claim a refund or a special prize.

The goal of a phishing message is to either get you to click on a link that takes you to a fake website or to share personal or financial information. Often urgent in nature and unsolicited, phishing messages are increasingly convincing and put pressure on their victims, not giving them time to think through their actions.

Tip: Never click links from unsolicited messages, even if they “seem” urgent or familiar.

Grandparent scams: Emotionally engineered crime

The grandparent scam is a highly pervasive and successful scam that preys on the emotions of family members.

In this scam, a grandparent receives a phone call from a fraudster pretending to be their grandchild.

The fraudster may use deepfake technology to mimic a grandchild’s voice, making the call more convincing. Saying they are hurt or in trouble, the fraudster will convince the grandparent that they need money immediately.

The trending scams of 2025 are a mix of proven techniques and new technology that help fraudsters create convincing scams that trick victims out of their savings and their personal information.

Protect loved ones: Create a family codeword for emergencies that scammers can’t fake.

PsyOps meets everyday life

Scams aren’t just crimes of opportunity; they’re precision psychological operations. They exploit human behaviour, pattern recognition, and our innate desire to help, belong, and believe.

What’s changing in 2025 is the scale and sophistication. But the core tactic remains timeless: manipulating trust.

Faced with trying to combat this growing problem, you all need to react in time if the answer to any of the following questions is “yes”:

Have you received unexpected contact?

Are you under pressure to make an investment quickly?

Are you receiving investment returns that seem improbable?

Are they trying to flatter you?

Staying safe in this landscape means staying informed, connected, and sceptical in all the right ways.

The truth is, you can engage in a battle without wearing a uniform. In 2025, headlines, hashtags, and voice-cloned phone calls fight the war for your mind.

But knowledge is a powerful shield.

By understanding how psychological warfare has shaped the world and continues to shape your digital environment, you become less of a target and more of a sentinel.

Introduction: Where Sweat Meets Purpose

Tucked away in the heart of Phuket, Thailand, far from the hedonistic nightlife of Patong Beach, lies a road that hums with a different rhythm—one of discipline, sweat, and transformation. Soi Ta-iad, commonly referred to as “Fitness Street,” is more than just a road lined with gyms.

It’s a living, breathing ecosystem of physical reinvention, mental resilience, and community support.

I spent a week in Phuket recently. As a former special forces operator and combatant with over 1,800 consecutive days in active war, now 52 and still boxing competitively, I’ve lived through some of the world’s harshest environments.

However, Fitness Street offers a unique experience. It’s not a resort—it’s a battlefield of self-betterment.

And yet, beneath its inspirational surface, I uncovered both the beautiful and the controversial sides of this global fitness pilgrimage site.

The Rise of Soi Ta-iad: How a Quiet Street Became a Global Fitness Hub

Soi Ta-iad wasn’t always a fitness mecca. In the early 2000s, it was just another local road in the Chalong district, lined with rubber trees and a few small homes. But when Tiger Muay Thai opened its doors in 2003, the street’s identity began to change.

Tourists, fighters, and fitness enthusiasts started trickling in—not for the beaches or bars, but to train.

Two decades later, Soi Ta-iad is a world-renowned health and training corridor, attracting everyone from elite UFC fighters to 40-something office workers desperate to lose weight and reset their lives.

What started as a Muay Thai haven has become a full-blown fitness economy: CrossFit gyms, yoga studios, HIIT classes, vegan cafes, protein bars, fresh-pressed juice stands, recovery spas, cryo chambers, ice baths, and supplement shops line every meter of this narrow but powerful street.

Daily Life on Fitness Street: Train, Eat, Rest, and repeat

One thing quickly becomes clear to anyone arriving on Soi Ta-iad: you don’t come here to relax. You come to work—on your body, your mind, and your willpower.

I trained at Tiger Muay Thai, one of the flagship institutions on the street. For three days, I threw myself into two-a-day sessions, running under the tropical sun before pounding heavy bags with sweat cascading off my arms. Nobody cared how old I was.

Nobody asked what I did for a living. There’s no ego here—only effort.

Training sessions start as early as 7 a.m., and it’s not uncommon to see entire classes already drenched in sweat before most tourists finish breakfast.

Whether you’re in group Muay Thai classes, strength & conditioning sessions, boxing drills, or yoga flows—you’re surrounded by people chasing a better version of themselves.

This culture of non-stop improvement is contagious. There are no drunk tourists here. There are no selfies to gain attention. The scene is characterized by individuals performing burpees, roundhouse kicks, and confronting personal demons.

The Community: Judgment-Free, Results-Focused

You’d think a place filled with high-level athletes and fitness models would be intimidating. It’s not. Soi Ta-iad thrives on something many fitness cultures lack: genuine encouragement.

From complete beginners to championship fighters, there’s a sense of unity. You’ll see a 120kg man in his 40s shadowboxing next to a lean Brazilian kickboxer. No one stares. No one judges.

Everyone understands that this journey isn’t about your beginnings—it’s about the extent you’re prepared to travel.

Weight loss? It’s almost inevitable here. When you’re training 3-4 hours a day, eating clean, and sleeping early, your body has no choice but to respond. I met a woman who lost 12kg in six weeks. Another man dropped 25kg in three months.

It’s not due to sorcery—rather, the setting eliminates any space for justifications.

Clean Eating as a Lifestyle—Not a Diet

In most Western countries, eating clean feels like a chore. On Fitness Street, it’s a way of life.

Cafes serve fresh vegetables, wild-caught fish, lean meats, and coconut-infused dishes that make “healthy eating” feel like a reward. Meals are designed to fuel recovery and optimize performance—not sedate you.

And the best part? It’s incredibly affordable. You can get a nutrient-rich grilled chicken salad, smoothie bowl, or lean protein stir-fry for a fraction of what you’d pay in Sydney, London, or New York.

The synergy between training hard and eating clean is what makes the transformation here so rapid and sustainable. You’re not just dieting—you’re living differently.

The Unspoken Truth: Easy Access to Enhancement Substances

While the street is a sanctuary for health, fitness, and mental discipline, it would be dishonest not to mention its shadows.

Thailand has looser regulations around pharmaceuticals compared to Western countries. And Soi Ta-iad, with its intense physical focus, has naturally become a magnet not only for legal supplements but also for performance-enhancing drugs (PEDs).

I investigated several supplement shops, and it’s disturbingly simple to purchase steroids, growth hormones, and even EPO without a prescription. Staff are often knowledgeable, offering “advice” to foreigners with whispered suggestions about stacking cycles.

For some, this is a shortcut to aesthetics or performance. However, it also poses a public health risk, particularly when individuals casually purchase substances, use them without medical supervision, and share them among amateurs seeking expedited results.

There is no denying that some elite fighters and influencers frequent the street while enhancing performance via chemical support.

But let’s be clear—this does not define Fitness Street. For every user, there are dozens more who are training clean, sweating hard, and building authentic strength.

Still, it’s important that future visitors understand this reality. Temptation is real. And so are the risks.

Why Fitness Street Works (When Everything Else Fails)

Let’s ask the uncomfortable question: why do so many people fail to get fit at home, yet thrive on this street?

The answer lies in structure, accountability, and community.

At home, distractions are everywhere. Netflix. Work. Stress. Unhealthy food choices are made. But here, everything aligns toward a single goal: health. You wake up, and the environment pushes you to train.

There are nutritious meals waiting for you when you step outside. You’re surrounded by people cheering for you—not mocking your efforts.

More importantly, you’ve moved on from your past experiences. Nobody here knows about your past struggles. You’re not “the person who always quits.” You’re just another warrior on the road to self-mastery.

Fitness Tourism: A Booming Industry with Global Impact

Soi Ta-iad is no longer just a destination. It’s a movement. Fitness tourism is booming, and Phuket is capitalizing smartly.

Visas are easy to obtain. Costs are low. Internet speeds are high. And the infrastructure is constantly improving to support a growing number of long-stay fitness travelers.

Hotels now offer training packages. Gyms have diversified into online coaching, brand partnerships, and apparel. Influencers are flying in to document their transformation journeys. This street is becoming the Silicon Valley of body transformation.

But growth brings pressure. There are whispers of over-commercialization. There are worries that authenticity might be compromised. Prices are predicted to increase. That “quick fix culture” will creep in.

However, for the time being, the equilibrium remains intact, with the outcomes surpassing any criticism.

Conclusion: Should You Come? Absolutely—But Know Why

Soi Ta-iad is not for tourists looking for a detox retreat or a shortcut to abs. It’s for anyone—at any age—ready to fight for a better version of themselves.

I came to observe and train. I left humbled, inspired, and convinced that this street offers something the world desperately needs: a raw, honest, and effective way to reclaim health, one roundhouse kick at a time.

Yes, there are issues—substance access needs more scrutiny. But the overwhelming reality is this: Fitness Street changes lives. If you’re prepared to put in the effort, persevere, and persist, it has the potential to transform your life as well.

Introduction

A Home for the Wandering Soul

I didn’t come to Phuket to escape. At least, that’s what I told myself. But somewhere between the sea-salt air of Patong Beach and the rhythmic sound of fists hitting pads in Soi Ta-Iad, I felt something unexpected stir inside me: peace.

Despite my brief visit to Phuket, it felt as if I had known it for a lifetime.

There was no need for pretence. No one cared what I wore, what I did for a living, or what car I drove. And maybe that’s why it felt like home.

In the eyes of many, I was just another tourist. However, to myself, I embodied a distinct persona: a man endeavouring to comprehend why individuals from diverse regions consistently return to this island, captivated by something more profound than mere beaches or bargains. They, like me, seemed like misfits.

And this, I realized, was the land that embraced us all.

The Warmth of the Thai People

Before I talk about the scenery, the culture, or the quirks—let me say this clearly: the soul of Thailand lives in its people.

From the moment I stepped onto the street, there was something disarming in the way Thai locals greeted me.

They greeted me with a smile, a slight bow, and a gesture of sincere welcome. These weren’t transactional smiles worn for tourism. They were expressions of warmth, gratitude, and pride.

In many parts of the world, strangers pass each other in silence, eyes down. In Phuket, people look at you—not through you.

Whether it was a server at a beach café remembering my coffee order or a Muay Thai trainer adjusting my posture with a gentle nod, I felt seen. I felt safe.

Thailand’s “Land of Smiles” reputation isn’t just marketing—it’s a truth lived every day.

A Place Where Rules Feel Lighter

Let’s be honest, part of Phuket’s appeal is the feeling of freedom. Here, things feel… lighter.

Cannabis is legal, and dispensaries are as common as 7-Elevens. Bars blast music into the early morning hours. Ladyboys dance with elegance and pride. And yet, in this relaxed atmosphere, I noticed something remarkable: there was no sense of chaos. In fact, it was the opposite.

Despite the party reputation, crime statistics in tourist areas remain surprisingly low. During my entire trip, I barely saw a single police officer. It was as if trust, rather than fear, held things together.

Research supports this: Thailand’s crime index is moderate, and Phuket in particular benefits from strong community norms that prioritize respect and non-confrontation.

People behave, not because they’re watched—but because they’re welcomed.

Why Tourists Keep Coming Back

You could say tourists come to Phuket for the prices—and it’s true. Accommodations range from luxury resorts to $20-a-night hostels.

Street food is delicious and costs less than a coffee in Sydney. But that’s not the whole story.

Phuket offers experiences, not just transactions. A 7-day detox retreat in Soi Ta-Iad isn’t about money—it’s about change. A night at a beachfront reggae bar isn’t just about drinks—it’s about connection.

Many visitors I spoke to weren’t here for their first time. Some were returning for their third, fifth, or even tenth trip. A yoga instructor from Sweden told me she returns every year to “reset her soul.”

A digital nomad from Brazil said it was the only place he could work without feeling burnt out.

Soi Ta-Iad: Fitness, Redemption, and Community

I spent a good part of my trip training in Soi Ta-Iad, a narrow street famous for its gyms, wellness centers, and clean-eating cafés. From sunrise runs to intense Muay Thai sparring sessions, the street pulses with transformation.

What struck me most wasn’t the physical exertion—it was the spirit. People of all sizes, ages, and backgrounds push themselves daily, not to impress others, but to confront their limits. And there’s something profoundly human in that.

On this “Fitness Street,” people’s egos seemed to disappear. No one flaunted wealth or judged another’s pace.

We were all sweating toward something invisible, something personal. Perhaps that’s what Phuket does best: it gives you the space to strip away your roles and return to who you truly are.

Conversations That Stay with You

One night, I sat with my three travel companions—each of us separated by nearly a decade in age—talking over grilled fish and local rum. Our conversations weren’t about politics or business, but about feeling. About simplicity. We were able to sleep better, smile more often, and worry less here.

One friend said, “I feel like I left my ego in Australia.” Another said, “This place doesn’t ask anything from me… it just lets me be.”

It made me realize how rare that is—to be in a place that doesn’t push you to perform.

The Land of Misfits

I referred to Phuket as “the land of misfits,” not as a derogatory term, but rather as a symbol of pride. We are all misfits in our own unique ways. We all have parts of ourselves that don’t fit neatly into the boxes our home countries assign us.

Phuket doesn’t ask you to fit. It only asks you to arrive—with an open mind, a curious spirit, and a willingness to feel something again.

You may find, as I did, that it’s not an escape from life, but a gentle return.

Final Reflection

Phuket taught me that paradise isn’t perfection—it’s peace. It’s the absence of judgment. It’s the presence of possibilities. The comfort of being seen, not scanned.

In a world that asks us to be more, earn more, and do more, this little Thai island quietly reminds us that just being is enough.

And maybe, just maybe— that’s why so many keep coming back.

Introduction

The power to shape public opinion didn’t begin with social media—it began with the ballot box. From ancient Athens’ early votes to America’s first straw poll in 1824, the idea of capturing the public’s voice evolved rapidly.

By the 20th century, George Gallup had turned polling into a science. However, I became aware of its darker side early on.

Growing up under communism, I vividly remember every 31st December, watching the 8pm news as journalists declared, “The people demand more sacrifice, more work, and more trust in the Party.” It was all a lie—propaganda masquerading as popular will.

I personally witnessed the manipulation of surveys and statements, not their measurement. Today, that manipulation continues—just with better tools.

So, we must ask: when we see poll results, are we witnessing public opinion—or carefully manufactured consent?

Public Opinion or Political Theatre?

Every election season, the numbers start to rise: “Candidate A leads with 52% support,” “Public confidence in the government drops to 30%,” and “Eight out of ten citizens believe the country is on the wrong track.”

These headlines shape conversations, influence voters, and often determine the success or failure of political careers.

But behind every percentage point is a complex mix of methodology, psychology, and sometimes manipulation.

So before taking the latest poll at face value or letting it sway your vote, ask yourself:

• Who conducted it?
• How was it done?
• And what does it really mean?

Understanding how public opinion surveys work is not just for political insiders or data nerds; it’s essential knowledge for every informed citizen.

Public opinion surveys are one of the most used tools in modern democracies, particularly during times of political change, election campaigns, and social unrest.

While they often serve as a barometer of societal moods and preferences, they are also frequently misunderstood, misused, or even manipulated.

Understanding the foundations, methodology, purpose, and potential pitfalls of public opinion research is essential, especially in an era marked by information overload and post-truth narratives.

What is public opinion?

Public opinion, in its contemporary context, refers to the aggregate of individual opinions of adult citizens within a defined social or political community.

It is important to distinguish opinion from related but distinct categories such as knowledge, attitudes, and beliefs.

While knowledge refers to factual information and attitudes represent more stable evaluations rooted in value systems, opinion is often an immediate and surface-level response to a particular question.

A citizen may express an opinion on a topic with little to no prior knowledge or experience. However, during high-stakes periods like election campaigns, public opinion begins to intersect more deeply with attitudes and beliefs, as people invest more effort in decision-making.

The role of public opinion in democracy

In democratic societies, public opinion plays a vital role in shaping policies, guiding political agendas, and legitimizing governance.

Leaders often claim to act “on behalf of the people,” and surveys are a key method for measuring the will of the populace.

However, this makes public opinion research susceptible to misuse by political actors, especially during election years.

In these situations, public opinion is no longer just a reflection of societal preferences but can become a tool for influence.

Political actors and research agencies: a complicated relationship

A frequent concern in public opinion research is the relationship between political actors and polling agencies. Political entities have an obvious interest in marketing results that suggest stronger support than may exist.

In election campaigns, where the stakes are high and public attention is intense, this relationship can become especially problematic.

This leads to one of the key dangers of opinion polling: the presentation of biased or manipulated data aimed at shaping opinion rather than simply reflecting it.

A widely cited result showing a candidate in the lead, even if inaccurate, can create a bandwagon effect, where undecided voters gravitate toward the apparent frontrunner.

The post-truth paradigm and its effects

We live in what many scholars refer to as a post-truth era—a period where subjective experience and personal belief often outweigh objective facts and logical reasoning.

In this context, even when erroneous or misleading survey results are later disproved, the initial impression often sticks.

People are more likely to trust their emotional response or anecdotal evidence over corrected or clarified information.

This underscores the critical importance of maintaining the accuracy and integrity of public opinion research.

Incorrect or strategically framed data can mislead the public, distort debates, and ultimately undermine democratic decision-making.

Representativeness: the core principle of reliable surveys

The alpha and omega of public opinion research is representativeness.

Since it is practically impossible to collect opinions from every adult citizen in a population, researchers use sampling techniques to draw conclusions about the whole group based on a subset.

This process relies on the idea that there are segments of the population with shared characteristics and similar preferences.

By identifying and selecting a statistically representative sample from each group, based on factors like age, gender, region, education, and income, researchers aim to mirror the larger society as closely as possible.

However, even the best sampling strategies have limitations.

For example, if all university-educated individuals share uniform political preferences is problematic.

Still, when properly executed, representative sampling allows for generalizable insights at a manageable cost.

Key questions people should ask

To interpret survey results responsibly and recognize potentially biased or unreliable findings, people should learn to ask the right questions:

Who commissioned the research?

Understanding the sponsor of the survey helps identify possible conflicts of interest or biases.

A poll commissioned by a political party may be designed to highlight favorable findings.

When was the research conducted?

Timing matters. Public opinion can shift rapidly, especially in reaction to breaking news, debates, or crises.

A poll conducted three weeks ago may not reflect today’s reality.

How was the research conducted?

Was it online, by phone, or in person? Each method has advantages and limitations.

For example, phone surveys might exclude younger people, while online surveys may miss older or less tech-savvy citizens.

How were the questions designed?

Poorly worded or leading questions can shape the responses and distort the findings. The phrasing, order, and context of questions matter greatly.

How big is the sample?

A survey with a small sample size (e.g., under 500 respondents) has a higher margin of error and is less reliable. Additionally, the composition of the sample (e.g., age, education, region) is just as important as its size.

These questions offer a basic framework for assessing the credibility of any public opinion survey.

If a poll fails on one or more of these counts, its findings should be treated with scepticism.

The power and limitations of polls

Surveys are powerful tools. When conducted and interpreted properly, they offer valuable insights into the collective mindset of a population.

They can reveal trends, signal discontent, or highlight societal divisions.

But they are not infallible.

Public opinion is fluid, shaped by events, narratives, and experiences. Moreover, individuals often hold contradictory views or change their minds over time.

A person who favours a political party one week may change their mind the next based on new information or personal experiences.

Furthermore, non-response bias, where certain groups are less likely to participate in surveys, can skew results.

For example, young people and minority groups are typically underrepresented in traditional polling methods.

How can citizens identify relevant and reliable research?

Given the overwhelming volume of polls released, particularly during elections, citizens require strategies to distinguish the valuable information from the noise.

Here are a few guidelines:

Check the polling organization’s reputation:

Established, independent research agencies are more likely to follow scientific methods and ethical guidelines.

Look for methodological transparency:

Reliable surveys should publish detailed information about their sample, methodology, and margin of error.

Compare multiple sources:

One poll is a snapshot. Several polls showing similar trends provide a more robust picture.

Beware of outliers:

A single survey showing a dramatic shift should be treated cautiously unless confirmed by others.

Follow trusted analysts:

Experienced analysts often provide contextual interpretation and can spot anomalies or inconsistencies.

The ethical responsibility of media and pollsters

Finally, it’s not just citizens who need to be vigilant. The media has a duty to report survey results responsibly, providing proper context and avoiding sensationalism.

Headlines like “Candidate X is doomed!” based on a 2-point lead in a poll with a 3-point margin of error are both misleading and unethical.

Likewise, pollsters must uphold professional standards, avoiding practices like push polling (designed to sway opinion rather than measure it) and resisting pressure from political clients to distort findings.

Conclusion

In today’s noisy, fast paced, and emotionally charged information landscape, public opinion surveys can either clarify the conversation or dangerously distort it.

The difference lies in how they are conducted, interpreted, and shared.

As citizens, we don’t need to be expert pollsters to understand the nuances.

But we do need to be critical thinkers.

Surveys should reflect the will of the people, not bend it. In a time when facts compete with feelings and data can be spun like a campaign speech, understanding how public opinion is measured is no longer optional.

It’s a skill every voter must have.

Understanding the numbers allows us to reclaim the narrative.

Introduction

It should have been impossible.

In the world of high-stakes diplomacy and national defence there are few roles more critical—or more protected—than the Secretary of Homeland Security.

Armed with access to classified systems, secure facilities, and decision-making authority during national crises, a Cabinet official like Kristi Noem should be surrounded by an invisible fortress of vigilance.

Yet, in a quiet corner of Washington, DC, that shield failed.

The theft of Secretary Noem’s handbag from a restaurant involved more than just the loss of cash or keys. Inside that bag were DHS access badges, a passport, and potentially sensitive materials—items that, in the wrong hands, could compromise far more than personal privacy.

The incident wasn’t a random act of urban crime.

It was a breach of protocol, perimeter, and preparedness.

And it raises the question: How could one of the most protected figures in the country be left exposed in such a public space?

Having served in military intelligence and diplomatic protection units, I can tell you—this should have been preventable.

Elite protective details are trained to foresee the unpredictable, maintain 360-degree situational awareness, and operate with the precision of a military drill team, even in casual settings.

From encrypted communication systems and mobile counter-surveillance to adaptive risk modelling and behavioural analysis, these teams are not just bodyguards—they are operational shields.

Their mission? Ensure that nothing and no one gets close enough to pose a threat.

So, what happened that night?

Was it complacency? Was there a lapse in training? Perhaps there is a false sense of routine normalcy in a world where danger never sleeps.

This case isn’t about blame—it’s about failure points. Because if it happens to the Secretary of Homeland Security, it can happen to others. And next time, the consequences could be catastrophic.

What follows is an article that does more than report a story—it reveals a systemic weakness in the very machinery designed to protect America’s leadership.

Read it not as a scandal, but as a cautionary tale.

The mission: protection, prevention, and precision

The U.S. Secret Service (USSS) shoulders dual responsibilities:

This includes the protection of current and former national leaders, visiting foreign dignitaries, and certain Cabinet members, including the Secretary of Homeland Security.

The investigation of crimes like financial fraud and cyberattacks that threaten national infrastructure and economic integrity is underway.

In parallel, the Diplomatic Security Service (DSS)—under the U.S. State Department — protects American diplomats and foreign dignitaries and ensures a secure U.S. presence across global postings.

Their core tasks include:

• Conducting threat assessments using behavioural analytics and real-time intelligence.
• Coordinating secure transportation, event protection, and residential security.
• Operating global surveillance and counter-surveillance networks.
• Executing covert operations and digital security efforts.

These are professionals who, despite being largely invisible to the public, thwart plots, identify lone actors, and manage risk with remarkable discretion.

The Noem Incident: A breach of perimeter, protocol, and perception

On a routine evening in Washington, DC, Secretary Kristi Noem — a high-profile, high-risk figure — had her personal belongings stolen from a restaurant.

The stolen items included not only private effects like cash and medication but also highly sensitive material: a DHS access badge, her passport, and keys to her residence.

The implications?

Alarming.

The incident wasn’t just a petty theft.

It was a tactical failure in close protection.

A threat actor — masked, anonymous, and unchallenged—was able to enter the immediate vicinity of a cabinet secretary, extract her belongings, and walk out unnoticed.

It is a stark reminder that protection doesn’t end with the presence of agents. Discipline, vigilance, and adaptive protocols are essential for its survival.

What they do right: Strengths of protective services

To be clear — these agencies succeed every day in ways most people will never hear about:

Real-time fusion centers and cooperation with local and international intelligence services intercept threats before they ever materialize.

In hostile territories, we coordinate presidential and diplomatic visits abroad with precision, utilizing everything from encrypted communications to layered motorcade tactics.

Training pipelines for agents are rigorous, rooted in psychological conditioning, urban tactics, and cyber-awareness.

The very fact that our heads of state can move freely among the public — attend rallies, meet with voters, and walk among global dignitaries—is a testament to the efficacy of this protective framework.

The gaps exist: Failures in proximity and adaptation

But no structure is invulnerable, especially not one under daily stress from an evolving threat landscape.

The Noem breach reveals a few cracks that demand urgent attention:

Civilian-space vulnerabilities

Public venues like restaurants require discreet but active perimeter control.

The agent’s role is not just to “be there.” It is to maintain a bubble of alertness without drawing attention.

In this case, that bubble failed.

Lack of personal OPSEC training

Protected must be trained and regularly reminded to minimize personal vulnerability.

Carrying $3,000 in cash, blank checks, and access credentials in one handbag is a lapse in secure conduct.

Operational complacency

There is danger in routine.

The enemy slips through when the agent is distracted, the cameras are on but not watched, and every dinner feels the same.

The path forward: innovation, accountability, evolution

We cannot prevent every incident, but we can build systems that learn, adapt, and correct.

The strategic innovations we must consider are:

Smart credentials

Encrypted ID badges are designed to disable upon separation from the user, or to trigger silent alerts when removed suddenly.

AI surveillance overlays

Deploy AI-assisted monitoring in public venues during high-risk events. Facial recognition, body language scanning, and crowd behaviour analytics should support agents in real time.

Enhanced low-profile tactics

More agents trained in discreet civilian integration to monitor without exposing presence and to deter without disrupting.

Red team testing

Regular, simulated breaches designed to test and improve the agency’s readiness under different threat scenarios.

The shield must never sleep

When leaders are secure, democracy is secure. Even a brief compromise sends a signal to both foreign and domestic adversaries.

The safety of our leaders is not a luxury. It is a national imperative.

It preserves confidence in governance, continuity in crisis, and stability in diplomacy.

But protection cannot rest on legacy methods alone.

The Secret Service and related agencies are highly capable, exceptionally disciplined institutions. But capability without adaptability becomes vulnerability.

Secretary Noem’s case must not become a headline that fades — it must become a lesson engraved in policy and practice.

As a soldier, I knew that armour doesn’t make you invincible.

Discipline does.

As a diplomatic security operative, I learned that security is not only about defending the person but also about protecting the symbol.

In 2024, Australia experienced a surge in cyber security breaches, with 47 million data breaches reported, averaging one every second, making it the 11th most affected country globally. The Office of the Australian Information Commissioner (OAIC) reported 527 data breaches from January to June 2024, including a major breach affecting 12.9 million Australians.

Introduction:

When was the last time you suspected a virus in an email you received from an unfamiliar address?

Did the email originate from both a personal and a business address?

In today’s interconnected world, businesses aren’t just fighting off cybercriminals; they’re also battling to stay operational in the face of constant threats.

Cyber threats are not merely an inconvenience; they’re a reality that every business must prepare for.

Experts often define cybersecurity as the defence against hackers trying to infiltrate a company’s systems, while cyber resilience is about recovery after a cyber-attack.

However, this straightforward division does not convey the entire narrative.

That being sad today interconnected world, cybersecurity is not merely a defence.

It’s the first step of a much bigger plan called “cyber resilience,” which equips companies to deal with and recover from cyberattacks.

What is cybersecurity?

Fundamentally, cybersecurity is the framework that businesses use to defend themselves against online attacks.

It consists of various tools, procedures, guidelines, and practices that guard against illegal access, usage, or interference with a company’s data and network.

Installing firewalls and antivirus software is only one aspect of it. Another is taking a proactive approach to thwarting any threats that could jeopardize confidential data.

Some essential cybersecurity measures include:

• Regular software updates and patches to fix vulnerabilities.
• Antivirus and firewall installations to prevent unauthorized access.
• Data encryption to secure sensitive information.
• Employee training and awareness on cybersecurity best practices.
• Physical security for devices and infrastructure.

When properly implemented, these safeguards build a strong perimeter that helps keep hackers out of your system.

What is cyber resilience?

Many people mistakenly believe that cyber resilience only refers to recovery following an attack, but it encompasses much more.

It’s about anticipating threats, preparing for them, and having the ability to continue operations even when security is compromised.

Cyber resilience is anticipating the worst, learning from previous attacks, and building systems that can quickly recover from interruptions.

It ensures that a corporation can continue to perform its fundamental functions in the face of hardship.

Key aspects of cyber resilience include:

• Offline backup solutions to ensure data can be recovered if systems are compromised.
• Regular simulations and training to prepare employees for real-world cyber incidents.
• Business continuity plans that help restore operations after an attack.
• Crisis management protocols to protect a company’s reputation and manage public relations following a breach.

Cyber resilience recognizes that attacks are unavoidable, but with proper planning and preparation, a business can recover and limit harm to both its reputation and operations.

Cybersecurity vs. Cyber Resilience

Despite the common presentation of cybersecurity and cyber resilience as two distinct domains, they have a close relationship.

Cybersecurity forms the first line of defence, but cyber resilience is the backup plan.

While cybersecurity protects against external threats, cyber resilience ensures that you can still function, even if your defences are breached. Imagine building a wall and ensuring you have the necessary tools to rebuild it in the event of a breach.

However, while cybersecurity focuses on preventing external threats (like ransomware or data breaches), cyber resilience goes further by mitigating internal issues, such as human error or the accidental loss of critical data.

Together, these concepts form a powerful defence against the ever-growing risks businesses face.

Integrating cybersecurity and cyber resilience

Many small businesses believe that cybersecurity is a luxury reserved for large corporations, but this is a critical misconception.

Believe me, small businesses are often more vulnerable to cyberattacks due to limited resources, making it even more important to adopt an approach to both cybersecurity and cyber resilience.

Here are key practices that will help ensure your business is protected:

Regularly simulate cyber-attacks -create Pre Mortem Modus Operandi

Just as military forces train for battle scenarios, businesses must simulate cyberattacks to prepare for real-world situations.

These ‘red team’ exercises can expose weaknesses and improve your response strategies, helping your team react swiftly and efficiently.

This preventive strategy can greatly shorten recuperation time and avoid panic during a catastrophe.

Regular data backups

Data is essential to your business, and its loss could spell doom.

It’s crucial to regularly back up data to separate, secure locations. This practice enables you to bounce back fast from a cyberattack and prevent extended downtime.

Consider it a safety net: having this backup guarantees that your business can continue operating normally without suffering significant setbacks.

Educate your team

Employee training is a vital component of both cybersecurity and cyber resilience.

Your employees must know not just how to safeguard the company’s data but also how to respond efficiently in the event of an attack.

The symbiosis of military strategy and cybersecurity

Interestingly, military defence strategies can offer valuable lessons in building robust cybersecurity and resilience frameworks.

I can tell you from experience that we can learn a lot about building robust cybersecurity and resilience frameworks from military defensive strategies.

Like how the military fortifies its borders to ward off invasions, businesses must implement multi-layered defences, including firewalls, encryption, and real-time monitoring systems, to detect and stop cyberattacks.

Additionally, companies can foresee such threats by using investigative techniques, such as intelligence collection, that are employed in military intelligence.

Threat intelligence tools can assist small firms in staying proactive by monitoring suspicious activity and implementing defences before an attack occurs.

Securing the future, one step at a time

As cyber threats evolve, we and our businesses must be agile, proactive, and prepared for anything.

Both cybersecurity and cyber resilience are essential to navigating the digital risks of 2025 and beyond.

Cybersecurity offers the defensive tactics to fend off attacks, while cyber resilience ensures that businesses can recover quickly when things go wrong.

For small businesses, the key is integration.

It is crucial to integrate cybersecurity into your resilience strategy and ensure that both systems operate harmoniously.

By educating employees, conducting simulations, and backing up data, small businesses can protect themselves from cybercriminals and ensure that they remain operational, even when the worst happens.

As threats become more sophisticated, businesses that invest in both cybersecurity and cyber resilience will be better positioned to thrive in the face of adversity.

After all, in a world where cyber risks are ever-present, preparation is power.

By securing your business today, you can ensure its resilience for tomorrow.

How My Father’s Final Words Shaped My Journey to Resilience and Purpose

“Imagine being on your deathbed, and standing around you is the ghost of the dreams, the ideas, the abilities, and the talents given to you by life. That you, for whatever reason, never went after that dream. You never acted on those ideas. You never used those talents. You never used those gifts, and there they are standing beside your bed, looking at YOU with large, angry eyes saying, we came to you, and only you could have given us life! … And now…we must die with you forever.”

Les Brown

Introduction

I could never imagine that words said by Les Brown in his statement would be part of my daily life, and what Les Brown said was precisely what I experienced by the last moment of my dying father.

“I’m sorry, my son. I wish I had more courage to do the right things in my life and to make some of my dreams come true.”

The words were straightforward, yet they profoundly affected me.

Those words, uttered by my father just before he passed away, are the ones I carry with me every single day.

Me today, as a man in his fifties, a father, and a successful businessman with years of military service, experience, including 1800 consecutive days in war, I believed I had everything figured out. But those words changed everything for me.

They forced me to confront the one thing we often push aside: regret.

Regret, a powerful and painful feeling, is a burden we all carry in some form.

And for many of us, it comes from procrastination— the enemy of growth and the silent killer of dreams.

Today, when I reflected on my father’s words, I realized that my journey had been one of overcoming obstacles and failures, but also one of discovering resilience, courage, and the importance of doing the right thing in life—no matter how difficult or risky it may seem.

The weight of regret

Regret is an emotion that many of us try to avoid. We push it to the back of our minds, pretending it doesn’t exist or convincing ourselves that “it’s too late.”

But what happens when regret is all you have left?

When you’re faced with the realization that you didn’t act, didn’t take that leap, or didn’t have the courage to make the right decisions when you had the chance?

When my father spoke those words, it struck me deeply—not just as a son, but as a man who has lived a life of both success and failure.

Those words revealed the vulnerability of never fully embracing what could have been. I thought of all the times I’d delayed decisions, postponed dreams, and kept myself in my comfort zone.

How often had I told myself, “I’ll get to that tomorrow”?

How many moments had I missed by procrastinating, by avoiding the discomfort of acting?

As a successful businessman, I’ve learned that success is not just about making the right decisions.

It’s about making decisions, period.

Procrastination, the act of delaying action, often stems from fear. Fear can manifest as fear of failure, fear of judgment, or fear of potential negative outcomes. It’s a feeling we’re all familiar with.

The toll of procrastination on mental health

Procrastination doesn’t just hold us back from achieving our goals. It also weighs heavily on our mental health.

The constant cycle of avoidance leads to stress, anxiety, and feelings of inadequacy.

As someone who’s navigated the pressure of high-stakes situations, whether in business, the military, or in life, I can tell you that carrying the weight of undone tasks or unaddressed fears is exhausting.

The longer we delay action, the more our mental health suffers.

In the military, we were taught to act quickly and decisively, even under pressure. We didn’t have the luxury of procrastination. When faced with a situation, we had to take immediate action, even if the path ahead was uncertain.

That experience shaped my view of procrastination.

While the stakes were often high, the mental clarity that comes with making a decision—any decision—was far more powerful than sitting idly and waiting for the “perfect moment.”

But in life, it’s simple to get caught up in the waiting trap.

We await the ideal moment, ideal circumstances, and the alignment of all the elements. I know…

However, the reality is that we rarely find the perfect moment. Waiting for everything to be “just right” can leave us stuck in an endless loop of indecision.

And that, in turn, can damage our mental health, leading to a constant state of dissatisfaction and frustration.

Turning failure into resilience

Lately, the term “resilience” is everywhere. But,

The key to breaking free from the cycle of procrastination and regret is resilience.

Resilience doesn’t come from avoiding failure; it comes from embracing it. I’ve faced my fair share of failures, and I’ve learned that failure is not the opposite of success. It’s a stepping stone to success.

As a father, I want my son to understand that failure isn’t something to fear. It’s something to learn from. Failure teaches us what doesn’t work and pushes us to find better ways forward. It’s a lesson I learned in the military and war, where mistakes were often the fastest path to growth.

In business, the same principle holds true. The road to success is rarely straight; it’s a winding journey full of setbacks.

But the key to success isn’t avoiding failure. It’s learning to rise stronger each time we fall.

When I think of my father’s words, I realize that his greatest regret wasn’t the failures themselves, but the fact that he didn’t give himself permission to even try.

And in that, I see the core of resilience.

They possess the willingness to move forward despite setbacks, the courage to try again after falling short, and the strength to never give up on what matters most.

The desire to pass on my lessons to my son

As a father, my deepest desire is to pass on the lessons I’ve learned from my experiences, both the triumphs and the failures, to my son.

Perhaps now that I think about it, I’ve made many mistakes in my life and wanted to quit, but all it takes is one look at him to motivate me to keep going.

I want him to know that success is not defined by never making mistakes but by the ability to rise each time life knocks him down.

I want him to embrace failure as a natural part of growth, to understand that the real failure is not trying at all.

There is one lesson I want to share with him above all others:

The importance of acting with courage is paramount.

Whether in business, relationships, or personal pursuits, courage is the key to overcoming procrastination, fear, and regret.

It’s the courage to make decisions, even when the outcome is uncertain. It’s the courage to take risks, even when failure is a possibility.

And most importantly, it’s the courage to do what’s right, even when it’s hard.

I now realize that our actions shape our lives, not our possessions.

Success is not about accumulating wealth or titles; it’s about living with purpose, integrity, and the courage to face challenges head-on.

And while I may not be able to change my father’s past, I can use his words as a guide to live more intentionally and to teach my son the value of acting with purpose.

The path forward

As I continue my journey, I am reminded daily of the power of resilience, the ability to bounce back from failure and continue moving forward.

Success is not a destination.

It’s a journey that requires mental clarity, emotional balance, and the courage to make decisions in the face of uncertainty.

If I could offer one piece of advice to anyone reading this, it would be this:

Don’t wait for the perfect moment.

Don’t let procrastination hold you back.

Don’t let fear of failure stop you from living the life you were meant to lead.

The right time is now.

The right action is now.

And the courage to change is within you.

In the end, the greatest gift we can give to those we love and to ourselves is the courage to live a life without regret, to act with purpose, and to embrace failure as a stepping stone on the path to success.

This is the lesson I want to teach my son and anyone who will listen.

And believe me, my son is much stronger and better than me.

Introduction:

It was March 1995 when I was sent to Police Academy to complete 6 months of training to complete my degree in crime forensic investigations.

I was not so keen, and the main reason was that I would miss all action on the front line, investigating spies, traitors, and most importantly, organizing crime members whose actions hurt the entire war effort.

Little did I know that my first lesson in forensic crime investigation would be that criminals and other perpetrators are the biggest daydreamers and that they are using imagination on the next level, and our (my) job was to know how they imagine crime activities.

As we fast-forward to 2025, criminals and perpetrators continue to use imagination as their greatest asset, as they envision ways to deprive you of your wealth while simultaneously enriching themselves. This is achieved by selling you a false dream, such as cryptocurrency scams.

The present situation for cryptocurrencies in 2025

In 2025, the rise of cryptocurrency is not only empowering individuals but also a new generation of sophisticated scammers.

While digital assets like Bitcoin, Ethereum, and Solana continue to gain institutional trust and mainstream appeal, the darker corners of the crypto world are thriving just as fast.

Behind every breakthrough lies a growing web of rug pulls, phishing scams, fake exchanges, and Ponzi schemes targeting both new and seasoned investors.

In this article, we dive into the most dangerous scam trends of 2025 — and more importantly, we give you the strategies you need to protect your assets, your identity, and your future in this volatile but promising financial frontier.

Regrettably, the growing use of cryptocurrencies has also attracted a multitude of malicious actors.

Scammers are continuously changing their strategies to take advantage of both inexperienced and seasoned investors, and the increasing value of digital assets has increased the stakes for them.

The risks associated with crypto scams are real and expanding, and as professionals, we must be vigilant in our efforts to stay ahead of emerging fraudulent schemes.

In the first quarter of 2025 alone, we’ve witnessed several high-profile scams that highlight the ongoing challenges investors face. The following examples reflect the latest trends in cryptocurrency fraud.

DeFi rug pulls—a perennial threat

Decentralized Finance (DeFi) projects continue to be a primary target for scammers. The allure of decentralized platforms, promising transparency and user control over their assets, has driven massive growth. However, this rapid expansion has also created opportunities for fraudulent actors to exploit the system.

A rug pull remains one of the most prevalent scams in the DeFi space. In these schemes, developers create a liquidity pool or token offering, attract investors, and then abscond with the funds, leaving participants with worthless assets. These scams are executed swiftly, often with little to no warning.

In early 2025, a major rug pull shook the DeFi community when the project “SecureYield” vanished with over $80 million in funds. The platform’s creators used aggressive social media marketing and influencer promotions to build a strong following before deceiving their investors.

This scam serves as a stark reminder of the risks inherent in DeFi, particularly with unverified projects.

Phishing scams and fake airdrops: Growing sophistication

Phishing attacks, already a significant threat, have become increasingly sophisticated in 2025. Scammers are now leveraging “airdrop” or “staking reward” schemes to deceive unsuspecting users into revealing their private keys or other sensitive information.

These scams often masquerade as legitimate promotional offers from well-known crypto platforms.

Scammers send fake emails or social media messages, which appear to be from trusted services, directing users to fraudulent websites that mimic the look and feel of real platforms. Once on these sites, attackers ask users to input personal information, which allows them to access wallets and drain funds.

As these scams become harder to detect, users must exercise extreme caution, especially when engaging with “free” token offers or “exclusive” airdrop campaigns.

Always verify the legitimacy of such promotions through official channels before interacting with them.

Ponzi schemes disguised as “high yield” investment programs

Ponzi schemes continue to thrive in the crypto space, often disguised as high-yield investment platforms.

These scams promise inflated returns, sometimes reaching 1,000% in a matter of days, preying on the greed and naivety of new investors eager for quick profits.

A notable example in 2025 was the “CryptoProfitPool” scam, which promised investors astronomical returns.

The platform’s slick website and heavy influencer promotion gained it a significant following.

However, in late January 2025, the platform suddenly shut down, leaving investors with nothing.

The scam had raised over $120 million before collapsing, highlighting the ongoing vulnerability of individuals seeking high-risk, high-reward opportunities.

Fake cryptocurrency exchanges and trading bots: A surge in deceptive platforms

The proliferation of automated trading bots and cryptocurrency exchanges has led to an increase in fake platforms.

Fraudulent exchanges and bot services promise users high profits through algorithmic trading, attracting substantial deposits from investors who believe they’re engaging with legitimate, high-return operations.

One such scam that came to light in early 2025 was “TradeXPro,” a fraudulent exchange that lured users with promises of low fees and guaranteed profits from automated trading bots.

Through targeted ads and influencer partnerships, the platform gained traction quickly.

However, after accumulating more than $50 million in deposits, the platform ceased all communication and locked users out of their accounts, leaving investors stranded.

How to avoid cryptocurrency scams in 2025

With these threats becoming increasingly sophisticated, it’s crucial for both investors and professionals to adopt proactive measures to safeguard themselves against cryptocurrency scams.

Here are essential strategies to protect yourself and your assets:

Do your research

The importance of thorough research cannot be overstated.

Never trust a platform, token, or project simply because it’s promoted by an influencer or appears to be popular. Investigate the team behind the project, their technology, and the legitimacy of their business model.

Reputable projects typically feature transparent roadmaps, verifiable team members, and third-party audits.

Always check independent forums or communities for potential warnings about any project.

Be cautious with airdrops and giveaways

While the prospect of receiving “free” tokens may be tempting, such offers are often used to harvest sensitive information, including private keys or login credentials.

Check the legitimacy of airdrops and giveaways before claiming them and carefully reading the disclosure requirements.

Avoid “Too-Good-To-Be-True” investment programs

Be sceptical of any investment opportunity that promises unusually high, guaranteed returns in a short time frame.

In the crypto space, no investment is risk-free. Platforms that guarantee excessive returns often hide underlying fraudulent activities.

Always keep in mind that high returns often entail high risk, and if an offer appears excessively favourable, it likely is.

Enable two-factor authentication

Two-factor authentication is a simple yet effective security measure that can protect your accounts from unauthorized access.

By requiring a second form of identification, such as a text message or authentication app, you add an additional layer of protection against phishing and hacking attempts.

Question celebrity endorsements and influencer promotions

Be wary of cryptocurrency platforms promoted by celebrities or social media influencers.

These individuals may not have technical expertise in the crypto space, and they might unknowingly be endorsing fraudulent schemes.

Always conduct your research and ensure the legitimacy of any project, regardless of who is promoting it.

Looking ahead: The future of crypto and scams

The future of cryptocurrency remains promising, but it’s evident that scams will continue to evolve alongside the technology.

As the adoption of decentralized finance (DeFi) and blockchain innovations expands, so too will the opportunities for fraud.

The decentralized nature of crypto presents unique challenges for regulation, but authorities are becoming increasingly active in addressing these issues.

Despite regulatory efforts, it remains essential for crypto users to stay vigilant.

Conclusion

Cryptocurrency is an integral part of the future of finance, but with its rapid growth comes a need for heightened awareness and caution.

Whether you are a seasoned investor or new to the crypto world, understanding the risks and staying informed are your best tools to avoid falling victim to scams.

Stay safe, stay vigilant, and remember: if an investment opportunity seems too good to be true in the crypto space, it probably is.

Introduction

“Life is difficult. Once we truly see this truth, we transcend it.”

These words echo a profound reality that many of us, at one point or another, fail to grasp.

It’s a truth that, when acknowledged, frees us to live more authentically and build deeper connections.

Yet, we’re often bombarded with well-meaning but hollow advice: “Don’t worry. Be happy,” or worse, the insistence to “look on the bright side.”

While these phrases sound uplifting, they mask the deeper, more complex emotions that make us human.

Life is not always easy, and it’s time we recognized that sometimes not feeling okay is perfectly okay.

The reality of life’s struggles

Let’s face it.

Life can be incredibly hard.

There are moments when everything seems overwhelming, when the weight of the world feels too heavy to carry.

It’s difficult to find yourself in this situation, and I’ve been on both sides. When I faced difficult situations in life and business, and someone told me to just think positive and everything would be fine, uh, I won’t even say out loud what I was thinking at the time.

Recently, I encountered a situation where a friend confided in me about her serious health issues. However, I didn’t immediately think to advise her to maintain a positive outlook. No, I listened to her; I was there for her.

You might feel lost in a sea of challenges, whether it’s the heartache of a personal loss, the stress of work, or the despair of facing circumstances beyond your control. And then, in these dark moments, someone might say, “Don’t worry, be happy,” or urge you to “just think positive.”

While their intentions may be rooted in kindness, these words often fall flat. They don’t honour the deep, nuanced emotions that are a part of life’s struggles. In fact, they can unintentionally exacerbate your feelings, making you feel like you’re failing at something you shouldn’t be experiencing at all.

This is the problem with blanket positivity: it dismisses the full range of human experience.

Negative emotions, while unpleasant, are not only natural but also necessary. They help us process grief, make sense of disappointment, and ultimately heal.

The dangers of forced positivity

Now, this is not to imply that optimism is harmful, far from it.

A positive mindset can bring about many benefits, including increased resilience and better mental health.

However, the problem arises when positivity becomes a shield, a way to avoid confronting the full spectrum of our emotions.

During pain or sadness, the urging to “think positive” often results in the suppression of our emotions. We start to put on a cheerful facade, feigning calmness when, in truth, we are grappling with hardships.

Think about it

Have you ever been in a room full of people, surrounded by forced smiles and cheerful conversations, and yet felt completely alone?

Yes, I have experienced this more than once.

That’s the danger of pretending everything is okay when it isn’t.

It’s not that people don’t care, but the emotional distance created by false positivity makes it nearly impossible to form the deep, authentic connections we need to weather life’s storms.

The importance of emotional honesty

It’s time to stop pretending.

To truly heal, we must allow ourselves the space to experience our emotions fully, without judgment.

In doing so, we can embrace the truth: not feeling okay is entirely okay.

Life is not about constantly seeking the next positive thought or pushing away the negative; it’s about acknowledging our struggles and giving ourselves permission to feel deeply.

Authenticity, especially in the face of hardship, is where real strength lies.

When we allow ourselves to be vulnerable and express the full range of our emotions, whether it’s grief, frustration, fear, or sadness, we invite others into our experience.

And in that shared space, we find not only comfort but also resilience.

The adage, “A burden shared is a burden halved,” holds true in this situation.

When we open about our challenges, we give others permission to do the same.

Breaking the cycle of toxic positivity

What is toxic positivity?

We create pressure to appear happy all the time, even when we are not.

Since sadness and struggle are shameful, this cycle reinforces the idea that we must always be happy.

Yet the truth is that trying to bypass our negative emotions only keeps us stuck in a cycle of emotional repression.

In our fast-paced, achievement-oriented society, there is an unspoken expectation that we must always be the best.

But this mindset leaves no room for rest, for healing, or simply for being human.

We are told to “grin and bear it,” to push through our pain, but all of our suffering builds emotional armour that eventually cracks under the weight of unprocessed emotions.

When we allow ourselves to feel pain, disappointment, or sadness without judgment, we give ourselves the opportunity to fully process those emotions.

In turn, we can move forward with a clearer mind and a lighter heart.

The role of connection in resilience

Resilience isn’t built by enduring pain in isolation. It’s built through shared experiences.

When we are real with others, when we open ourselves up to the full range of human emotion, we invite empathy and understanding into our lives.

Genuine connection requires vulnerability.

It means showing up as we are, without the need for a mask, and allowing others to do the same.

Moments of connection that we discover our true strength, not in our ability to stay happy all the time, but in our ability to face life’s challenges with honesty and grace.

Embracing life’s full range of emotions

So, how do we truly transcend life’s difficulties?

The answer isn’t through blind optimism or fake happiness.

Life is difficult, yes, but it’s also beautiful in its complexity.

It’s amid our struggles that we discover the depth of our resilience and the power of human connection.

To not feel okay is okay.

In fact, it’s more than okay—it’s necessary.

When we allow ourselves to experience our emotions fully, we give ourselves the opportunity to heal, to grow, and to connect with others in a meaningful way.

We overcome the difficulty by facing it with courage and authenticity.

Remember, you are not alone in your struggles.

We are part of the vast, intricate web of human experience, and together, we can face whatever life throws our way.

The LinkedIn Illusion: Where Credibility Meets Contrivance

It starts with a viral leadership post—neatly written, emotionally resonant, 50,000 likes. The author? The author, a self-declared “growth strategist,” boasts C-suite credentials and a stellar client roster.

They look real. They sound real. But behind the curtain of professional polish lies something murky.

I’ve spent years studying how to build, manipulate, and sell influence as a former military and diplomatic intelligence operative turned podcast professional.

And what I see on LinkedIn today should concern every CEO, investor, and hiring manager.

While LinkedIn champions authenticity and professional transparency, a parallel industry has quietly flourished—one that monetizes perception, not expertise.

Likes, followers, comments—even though leadership itself—can now be bought, ghostwritten, or artificially inflated to manufacture a persona that simply isn’t real.

This isn’t just unethical. It’s dangerous. And it’s costing companies more than they realize.

The Rise of the Creator Economy—and Its Consequences

The introduction of Creator Mode by LinkedIn in 2021 marked a significant milestone.

With it came newsletters, live events, increased visibility, and the promise of influence-as-a-career. Over 140 million users now publish content on the platform monthly.

But where visibility becomes currency, manipulation inevitably follows.

For many professionals, the pressure to stand out—to be visible, followed, and “in-demand”—has driven them to artificial engagement strategies. Some are subtle.

Others are alarmingly systemic.

The Underground Infrastructure of LinkedIn Influence

A shadow ecosystem now supports what I call synthetic authority on LinkedIn. Here’s how it works:

Bot-Powered Engagement Services

• A quick search reveals vendors offerings:
• 1,000 LinkedIn likes for $39
• 500 AI-generated comments for $79
• 10,000 followers for just $120

These services often use VPN masking, browser emulators, and fake accounts to mimic organic engagement. The growth appears “natural”—but it’s entirely orchestrated.

Automation Tools Posing as Lead Gen

Tools like Linked Helper, Expandi, and Zopto automate mass connection requests, comments, likes, and even DMs at scale.

While banned by LinkedIn, they remain widely used, repackaged as “outreach” or “funnel optimization.”

Engagement Pods: The Echo Chamber Effect

Private pods—often hosted on Telegram or Slack—coordinate likes and comments within minutes of posting. These coordinated blasts trick the algorithm into thinking a post is trending. Some charge fees: others run on reciprocity. The result is a digital illusion of popularity.

Ghost-writing: The Polished Persona

Here’s the quiet part no one says aloud: many of the most “inspirational” executives on LinkedIn don’t write their posts.

Ghost-writing agencies charge $500 to $3,000/month to craft entire personal brands—complete with storytelling arcs, carousel graphics, and strategic post timing.

Clients include consultants, coaches, and Fortune 500 VPs. The illusion? They appear to be casually sharing their wisdom over a cup of coffee.

Case Studies: When Influence Backfires

Case 1: The Viral “Growth Hacker”

A marketing consultant grew from 20K to 250K followers in just six months. Trending posts, partnerships, and a digital course followed. But an independent audit showed 80% of engagement came from inactive or fake accounts. Once flagged, the account’s visibility decreased, leading to a loss of trust among their clients.

Case 2: The Ghostwritten Exec

A Reddit whistleblower revealed they ghostwrote posts for 120+ CEOs. One post went viral—then appeared, nearly word-for-word, under three different profiles. One client, a Fortune 500 executive, faced board scrutiny and issued a public apology. The brand damage was immediate.

The Ethical Minefield of Manufactured Influence

Some practices—like hiring a ghostwriter—can be ethical, even essential, for time-poor executives. However, deception becomes evident when one fabricates influence instead of earning it.

When leaders pay for fake likes or publish ghostwritten thought leadership with no disclosure, it builds a false image of expertise. For audiences, that’s more than misleading—it’s manipulation.

In B2B, this isn’t a theoretical concern. It leads to poor hiring decisions, misaligned partnerships, and damage to brand equity.

What’s LinkedIn doing about it??

LinkedIn has responded to these issues with some force:

• Over 43 million fake accounts were removed in 2023.
• Legal action was taken against data scrapers and automation vendors.
• We are rolling out Transparency Labels to influencer newsletters and branded content.
• But enforcement is inconsistent. And the tools of deception evolve faster than platform policy.

The Business Cost of Fake Credibility

The damage isn’t limited to individual profiles. Here’s how it shows up in boardrooms and bottom lines:

Mismatched Hiring

A cybersecurity firm recently hired a “LinkedIn thought leader” based on their viral presence. Once onboarded, it became clear: their content was ghostwritten, and their domain knowledge was shallow. Cost to the company:

• $75,000 in salary
• Internal morale issues
• A tarnished brand image

Brand Partnerships Gone Wrong

A B2B XXXX company collaborated with a well-known influencer who subsequently faced accusations of fraudulent engagement. The campaign flopped. The leads were junk. The backlash is real.

Their CMO admitted:

“We focused on vanity metrics—likes and followers—not real influence. That was our mistake.”

Metrics That Matter

Real influence is measurable, but not always visible. Smart leaders are now tracking:

• Quality of engagement (not quantity)
• Who is commenting (industry peers vs. bots)?
• Is there cross-platform credibility?
• Does the audience act (not just react)?

Conclusion: Influence Is Easy to Fake. Trust Is Not

LinkedIn is the new stage— the new resume, the new boardroom. But just like a CV can be embellished, so can digital authority.

As someone who has experience working behind the scenes, here’s what I advise:

Don’t be seduced by surface-level popularity. Don’t equate likes with leadership. Don’t make six-figure decisions based on six-second impressions.

Make sure to conduct thorough research before hiring, investing, or aligning your brand with a voice. Ask questions. Look deeper. Vet them like you’d vet a supplier or executive.

Because influence might get attention.But trust is what drives results.

And trust is earned—never bought.