Introduction

The power to shape public opinion didn’t begin with social media—it began with the ballot box. From ancient Athens’ early votes to America’s first straw poll in 1824, the idea of capturing the public’s voice evolved rapidly.

By the 20th century, George Gallup had turned polling into a science. However, I became aware of its darker side early on.

Growing up under communism, I vividly remember every 31st December, watching the 8pm news as journalists declared, “The people demand more sacrifice, more work, and more trust in the Party.” It was all a lie—propaganda masquerading as popular will.

I personally witnessed the manipulation of surveys and statements, not their measurement. Today, that manipulation continues—just with better tools.

So, we must ask: when we see poll results, are we witnessing public opinion—or carefully manufactured consent?

Public Opinion or Political Theatre?

Every election season, the numbers start to rise: “Candidate A leads with 52% support,” “Public confidence in the government drops to 30%,” and “Eight out of ten citizens believe the country is on the wrong track.”

These headlines shape conversations, influence voters, and often determine the success or failure of political careers.

But behind every percentage point is a complex mix of methodology, psychology, and sometimes manipulation.

So before taking the latest poll at face value or letting it sway your vote, ask yourself:

• Who conducted it?
• How was it done?
• And what does it really mean?

Understanding how public opinion surveys work is not just for political insiders or data nerds; it’s essential knowledge for every informed citizen.

Public opinion surveys are one of the most used tools in modern democracies, particularly during times of political change, election campaigns, and social unrest.

While they often serve as a barometer of societal moods and preferences, they are also frequently misunderstood, misused, or even manipulated.

Understanding the foundations, methodology, purpose, and potential pitfalls of public opinion research is essential, especially in an era marked by information overload and post-truth narratives.

What is public opinion?

Public opinion, in its contemporary context, refers to the aggregate of individual opinions of adult citizens within a defined social or political community.

It is important to distinguish opinion from related but distinct categories such as knowledge, attitudes, and beliefs.

While knowledge refers to factual information and attitudes represent more stable evaluations rooted in value systems, opinion is often an immediate and surface-level response to a particular question.

A citizen may express an opinion on a topic with little to no prior knowledge or experience. However, during high-stakes periods like election campaigns, public opinion begins to intersect more deeply with attitudes and beliefs, as people invest more effort in decision-making.

The role of public opinion in democracy

In democratic societies, public opinion plays a vital role in shaping policies, guiding political agendas, and legitimizing governance.

Leaders often claim to act “on behalf of the people,” and surveys are a key method for measuring the will of the populace.

However, this makes public opinion research susceptible to misuse by political actors, especially during election years.

In these situations, public opinion is no longer just a reflection of societal preferences but can become a tool for influence.

Political actors and research agencies: a complicated relationship

A frequent concern in public opinion research is the relationship between political actors and polling agencies. Political entities have an obvious interest in marketing results that suggest stronger support than may exist.

In election campaigns, where the stakes are high and public attention is intense, this relationship can become especially problematic.

This leads to one of the key dangers of opinion polling: the presentation of biased or manipulated data aimed at shaping opinion rather than simply reflecting it.

A widely cited result showing a candidate in the lead, even if inaccurate, can create a bandwagon effect, where undecided voters gravitate toward the apparent frontrunner.

The post-truth paradigm and its effects

We live in what many scholars refer to as a post-truth era—a period where subjective experience and personal belief often outweigh objective facts and logical reasoning.

In this context, even when erroneous or misleading survey results are later disproved, the initial impression often sticks.

People are more likely to trust their emotional response or anecdotal evidence over corrected or clarified information.

This underscores the critical importance of maintaining the accuracy and integrity of public opinion research.

Incorrect or strategically framed data can mislead the public, distort debates, and ultimately undermine democratic decision-making.

Representativeness: the core principle of reliable surveys

The alpha and omega of public opinion research is representativeness.

Since it is practically impossible to collect opinions from every adult citizen in a population, researchers use sampling techniques to draw conclusions about the whole group based on a subset.

This process relies on the idea that there are segments of the population with shared characteristics and similar preferences.

By identifying and selecting a statistically representative sample from each group, based on factors like age, gender, region, education, and income, researchers aim to mirror the larger society as closely as possible.

However, even the best sampling strategies have limitations.

For example, if all university-educated individuals share uniform political preferences is problematic.

Still, when properly executed, representative sampling allows for generalizable insights at a manageable cost.

Key questions people should ask

To interpret survey results responsibly and recognize potentially biased or unreliable findings, people should learn to ask the right questions:

Who commissioned the research?

Understanding the sponsor of the survey helps identify possible conflicts of interest or biases.

A poll commissioned by a political party may be designed to highlight favorable findings.

When was the research conducted?

Timing matters. Public opinion can shift rapidly, especially in reaction to breaking news, debates, or crises.

A poll conducted three weeks ago may not reflect today’s reality.

How was the research conducted?

Was it online, by phone, or in person? Each method has advantages and limitations.

For example, phone surveys might exclude younger people, while online surveys may miss older or less tech-savvy citizens.

How were the questions designed?

Poorly worded or leading questions can shape the responses and distort the findings. The phrasing, order, and context of questions matter greatly.

How big is the sample?

A survey with a small sample size (e.g., under 500 respondents) has a higher margin of error and is less reliable. Additionally, the composition of the sample (e.g., age, education, region) is just as important as its size.

These questions offer a basic framework for assessing the credibility of any public opinion survey.

If a poll fails on one or more of these counts, its findings should be treated with scepticism.

The power and limitations of polls

Surveys are powerful tools. When conducted and interpreted properly, they offer valuable insights into the collective mindset of a population.

They can reveal trends, signal discontent, or highlight societal divisions.

But they are not infallible.

Public opinion is fluid, shaped by events, narratives, and experiences. Moreover, individuals often hold contradictory views or change their minds over time.

A person who favours a political party one week may change their mind the next based on new information or personal experiences.

Furthermore, non-response bias, where certain groups are less likely to participate in surveys, can skew results.

For example, young people and minority groups are typically underrepresented in traditional polling methods.

How can citizens identify relevant and reliable research?

Given the overwhelming volume of polls released, particularly during elections, citizens require strategies to distinguish the valuable information from the noise.

Here are a few guidelines:

Check the polling organization’s reputation:

Established, independent research agencies are more likely to follow scientific methods and ethical guidelines.

Look for methodological transparency:

Reliable surveys should publish detailed information about their sample, methodology, and margin of error.

Compare multiple sources:

One poll is a snapshot. Several polls showing similar trends provide a more robust picture.

Beware of outliers:

A single survey showing a dramatic shift should be treated cautiously unless confirmed by others.

Follow trusted analysts:

Experienced analysts often provide contextual interpretation and can spot anomalies or inconsistencies.

The ethical responsibility of media and pollsters

Finally, it’s not just citizens who need to be vigilant. The media has a duty to report survey results responsibly, providing proper context and avoiding sensationalism.

Headlines like “Candidate X is doomed!” based on a 2-point lead in a poll with a 3-point margin of error are both misleading and unethical.

Likewise, pollsters must uphold professional standards, avoiding practices like push polling (designed to sway opinion rather than measure it) and resisting pressure from political clients to distort findings.

Conclusion

In today’s noisy, fast paced, and emotionally charged information landscape, public opinion surveys can either clarify the conversation or dangerously distort it.

The difference lies in how they are conducted, interpreted, and shared.

As citizens, we don’t need to be expert pollsters to understand the nuances.

But we do need to be critical thinkers.

Surveys should reflect the will of the people, not bend it. In a time when facts compete with feelings and data can be spun like a campaign speech, understanding how public opinion is measured is no longer optional.

It’s a skill every voter must have.

Understanding the numbers allows us to reclaim the narrative.

Introduction

It should have been impossible.

In the world of high-stakes diplomacy and national defence there are few roles more critical—or more protected—than the Secretary of Homeland Security.

Armed with access to classified systems, secure facilities, and decision-making authority during national crises, a Cabinet official like Kristi Noem should be surrounded by an invisible fortress of vigilance.

Yet, in a quiet corner of Washington, DC, that shield failed.

The theft of Secretary Noem’s handbag from a restaurant involved more than just the loss of cash or keys. Inside that bag were DHS access badges, a passport, and potentially sensitive materials—items that, in the wrong hands, could compromise far more than personal privacy.

The incident wasn’t a random act of urban crime.

It was a breach of protocol, perimeter, and preparedness.

And it raises the question: How could one of the most protected figures in the country be left exposed in such a public space?

Having served in military intelligence and diplomatic protection units, I can tell you—this should have been preventable.

Elite protective details are trained to foresee the unpredictable, maintain 360-degree situational awareness, and operate with the precision of a military drill team, even in casual settings.

From encrypted communication systems and mobile counter-surveillance to adaptive risk modelling and behavioural analysis, these teams are not just bodyguards—they are operational shields.

Their mission? Ensure that nothing and no one gets close enough to pose a threat.

So, what happened that night?

Was it complacency? Was there a lapse in training? Perhaps there is a false sense of routine normalcy in a world where danger never sleeps.

This case isn’t about blame—it’s about failure points. Because if it happens to the Secretary of Homeland Security, it can happen to others. And next time, the consequences could be catastrophic.

What follows is an article that does more than report a story—it reveals a systemic weakness in the very machinery designed to protect America’s leadership.

Read it not as a scandal, but as a cautionary tale.

The mission: protection, prevention, and precision

The U.S. Secret Service (USSS) shoulders dual responsibilities:

This includes the protection of current and former national leaders, visiting foreign dignitaries, and certain Cabinet members, including the Secretary of Homeland Security.

The investigation of crimes like financial fraud and cyberattacks that threaten national infrastructure and economic integrity is underway.

In parallel, the Diplomatic Security Service (DSS)—under the U.S. State Department — protects American diplomats and foreign dignitaries and ensures a secure U.S. presence across global postings.

Their core tasks include:

• Conducting threat assessments using behavioural analytics and real-time intelligence.
• Coordinating secure transportation, event protection, and residential security.
• Operating global surveillance and counter-surveillance networks.
• Executing covert operations and digital security efforts.

These are professionals who, despite being largely invisible to the public, thwart plots, identify lone actors, and manage risk with remarkable discretion.

The Noem Incident: A breach of perimeter, protocol, and perception

On a routine evening in Washington, DC, Secretary Kristi Noem — a high-profile, high-risk figure — had her personal belongings stolen from a restaurant.

The stolen items included not only private effects like cash and medication but also highly sensitive material: a DHS access badge, her passport, and keys to her residence.

The implications?

Alarming.

The incident wasn’t just a petty theft.

It was a tactical failure in close protection.

A threat actor — masked, anonymous, and unchallenged—was able to enter the immediate vicinity of a cabinet secretary, extract her belongings, and walk out unnoticed.

It is a stark reminder that protection doesn’t end with the presence of agents. Discipline, vigilance, and adaptive protocols are essential for its survival.

What they do right: Strengths of protective services

To be clear — these agencies succeed every day in ways most people will never hear about:

Real-time fusion centers and cooperation with local and international intelligence services intercept threats before they ever materialize.

In hostile territories, we coordinate presidential and diplomatic visits abroad with precision, utilizing everything from encrypted communications to layered motorcade tactics.

Training pipelines for agents are rigorous, rooted in psychological conditioning, urban tactics, and cyber-awareness.

The very fact that our heads of state can move freely among the public — attend rallies, meet with voters, and walk among global dignitaries—is a testament to the efficacy of this protective framework.

The gaps exist: Failures in proximity and adaptation

But no structure is invulnerable, especially not one under daily stress from an evolving threat landscape.

The Noem breach reveals a few cracks that demand urgent attention:

Civilian-space vulnerabilities

Public venues like restaurants require discreet but active perimeter control.

The agent’s role is not just to “be there.” It is to maintain a bubble of alertness without drawing attention.

In this case, that bubble failed.

Lack of personal OPSEC training

Protected must be trained and regularly reminded to minimize personal vulnerability.

Carrying $3,000 in cash, blank checks, and access credentials in one handbag is a lapse in secure conduct.

Operational complacency

There is danger in routine.

The enemy slips through when the agent is distracted, the cameras are on but not watched, and every dinner feels the same.

The path forward: innovation, accountability, evolution

We cannot prevent every incident, but we can build systems that learn, adapt, and correct.

The strategic innovations we must consider are:

Smart credentials

Encrypted ID badges are designed to disable upon separation from the user, or to trigger silent alerts when removed suddenly.

AI surveillance overlays

Deploy AI-assisted monitoring in public venues during high-risk events. Facial recognition, body language scanning, and crowd behaviour analytics should support agents in real time.

Enhanced low-profile tactics

More agents trained in discreet civilian integration to monitor without exposing presence and to deter without disrupting.

Red team testing

Regular, simulated breaches designed to test and improve the agency’s readiness under different threat scenarios.

The shield must never sleep

When leaders are secure, democracy is secure. Even a brief compromise sends a signal to both foreign and domestic adversaries.

The safety of our leaders is not a luxury. It is a national imperative.

It preserves confidence in governance, continuity in crisis, and stability in diplomacy.

But protection cannot rest on legacy methods alone.

The Secret Service and related agencies are highly capable, exceptionally disciplined institutions. But capability without adaptability becomes vulnerability.

Secretary Noem’s case must not become a headline that fades — it must become a lesson engraved in policy and practice.

As a soldier, I knew that armour doesn’t make you invincible.

Discipline does.

As a diplomatic security operative, I learned that security is not only about defending the person but also about protecting the symbol.

In 2024, Australia experienced a surge in cyber security breaches, with 47 million data breaches reported, averaging one every second, making it the 11th most affected country globally. The Office of the Australian Information Commissioner (OAIC) reported 527 data breaches from January to June 2024, including a major breach affecting 12.9 million Australians.

Introduction:

When was the last time you suspected a virus in an email you received from an unfamiliar address?

Did the email originate from both a personal and a business address?

In today’s interconnected world, businesses aren’t just fighting off cybercriminals; they’re also battling to stay operational in the face of constant threats.

Cyber threats are not merely an inconvenience; they’re a reality that every business must prepare for.

Experts often define cybersecurity as the defence against hackers trying to infiltrate a company’s systems, while cyber resilience is about recovery after a cyber-attack.

However, this straightforward division does not convey the entire narrative.

That being sad today interconnected world, cybersecurity is not merely a defence.

It’s the first step of a much bigger plan called “cyber resilience,” which equips companies to deal with and recover from cyberattacks.

What is cybersecurity?

Fundamentally, cybersecurity is the framework that businesses use to defend themselves against online attacks.

It consists of various tools, procedures, guidelines, and practices that guard against illegal access, usage, or interference with a company’s data and network.

Installing firewalls and antivirus software is only one aspect of it. Another is taking a proactive approach to thwarting any threats that could jeopardize confidential data.

Some essential cybersecurity measures include:

• Regular software updates and patches to fix vulnerabilities.
• Antivirus and firewall installations to prevent unauthorized access.
• Data encryption to secure sensitive information.
• Employee training and awareness on cybersecurity best practices.
• Physical security for devices and infrastructure.

When properly implemented, these safeguards build a strong perimeter that helps keep hackers out of your system.

What is cyber resilience?

Many people mistakenly believe that cyber resilience only refers to recovery following an attack, but it encompasses much more.

It’s about anticipating threats, preparing for them, and having the ability to continue operations even when security is compromised.

Cyber resilience is anticipating the worst, learning from previous attacks, and building systems that can quickly recover from interruptions.

It ensures that a corporation can continue to perform its fundamental functions in the face of hardship.

Key aspects of cyber resilience include:

• Offline backup solutions to ensure data can be recovered if systems are compromised.
• Regular simulations and training to prepare employees for real-world cyber incidents.
• Business continuity plans that help restore operations after an attack.
• Crisis management protocols to protect a company’s reputation and manage public relations following a breach.

Cyber resilience recognizes that attacks are unavoidable, but with proper planning and preparation, a business can recover and limit harm to both its reputation and operations.

Cybersecurity vs. Cyber Resilience

Despite the common presentation of cybersecurity and cyber resilience as two distinct domains, they have a close relationship.

Cybersecurity forms the first line of defence, but cyber resilience is the backup plan.

While cybersecurity protects against external threats, cyber resilience ensures that you can still function, even if your defences are breached. Imagine building a wall and ensuring you have the necessary tools to rebuild it in the event of a breach.

However, while cybersecurity focuses on preventing external threats (like ransomware or data breaches), cyber resilience goes further by mitigating internal issues, such as human error or the accidental loss of critical data.

Together, these concepts form a powerful defence against the ever-growing risks businesses face.

Integrating cybersecurity and cyber resilience

Many small businesses believe that cybersecurity is a luxury reserved for large corporations, but this is a critical misconception.

Believe me, small businesses are often more vulnerable to cyberattacks due to limited resources, making it even more important to adopt an approach to both cybersecurity and cyber resilience.

Here are key practices that will help ensure your business is protected:

Regularly simulate cyber-attacks -create Pre Mortem Modus Operandi

Just as military forces train for battle scenarios, businesses must simulate cyberattacks to prepare for real-world situations.

These ‘red team’ exercises can expose weaknesses and improve your response strategies, helping your team react swiftly and efficiently.

This preventive strategy can greatly shorten recuperation time and avoid panic during a catastrophe.

Regular data backups

Data is essential to your business, and its loss could spell doom.

It’s crucial to regularly back up data to separate, secure locations. This practice enables you to bounce back fast from a cyberattack and prevent extended downtime.

Consider it a safety net: having this backup guarantees that your business can continue operating normally without suffering significant setbacks.

Educate your team

Employee training is a vital component of both cybersecurity and cyber resilience.

Your employees must know not just how to safeguard the company’s data but also how to respond efficiently in the event of an attack.

The symbiosis of military strategy and cybersecurity

Interestingly, military defence strategies can offer valuable lessons in building robust cybersecurity and resilience frameworks.

I can tell you from experience that we can learn a lot about building robust cybersecurity and resilience frameworks from military defensive strategies.

Like how the military fortifies its borders to ward off invasions, businesses must implement multi-layered defences, including firewalls, encryption, and real-time monitoring systems, to detect and stop cyberattacks.

Additionally, companies can foresee such threats by using investigative techniques, such as intelligence collection, that are employed in military intelligence.

Threat intelligence tools can assist small firms in staying proactive by monitoring suspicious activity and implementing defences before an attack occurs.

Securing the future, one step at a time

As cyber threats evolve, we and our businesses must be agile, proactive, and prepared for anything.

Both cybersecurity and cyber resilience are essential to navigating the digital risks of 2025 and beyond.

Cybersecurity offers the defensive tactics to fend off attacks, while cyber resilience ensures that businesses can recover quickly when things go wrong.

For small businesses, the key is integration.

It is crucial to integrate cybersecurity into your resilience strategy and ensure that both systems operate harmoniously.

By educating employees, conducting simulations, and backing up data, small businesses can protect themselves from cybercriminals and ensure that they remain operational, even when the worst happens.

As threats become more sophisticated, businesses that invest in both cybersecurity and cyber resilience will be better positioned to thrive in the face of adversity.

After all, in a world where cyber risks are ever-present, preparation is power.

By securing your business today, you can ensure its resilience for tomorrow.

How My Father’s Final Words Shaped My Journey to Resilience and Purpose

“Imagine being on your deathbed, and standing around you is the ghost of the dreams, the ideas, the abilities, and the talents given to you by life. That you, for whatever reason, never went after that dream. You never acted on those ideas. You never used those talents. You never used those gifts, and there they are standing beside your bed, looking at YOU with large, angry eyes saying, we came to you, and only you could have given us life! … And now…we must die with you forever.”

Les Brown

Introduction

I could never imagine that words said by Les Brown in his statement would be part of my daily life, and what Les Brown said was precisely what I experienced by the last moment of my dying father.

“I’m sorry, my son. I wish I had more courage to do the right things in my life and to make some of my dreams come true.”

The words were straightforward, yet they profoundly affected me.

Those words, uttered by my father just before he passed away, are the ones I carry with me every single day.

Me today, as a man in his fifties, a father, and a successful businessman with years of military service, experience, including 1800 consecutive days in war, I believed I had everything figured out. But those words changed everything for me.

They forced me to confront the one thing we often push aside: regret.

Regret, a powerful and painful feeling, is a burden we all carry in some form.

And for many of us, it comes from procrastination— the enemy of growth and the silent killer of dreams.

Today, when I reflected on my father’s words, I realized that my journey had been one of overcoming obstacles and failures, but also one of discovering resilience, courage, and the importance of doing the right thing in life—no matter how difficult or risky it may seem.

The weight of regret

Regret is an emotion that many of us try to avoid. We push it to the back of our minds, pretending it doesn’t exist or convincing ourselves that “it’s too late.”

But what happens when regret is all you have left?

When you’re faced with the realization that you didn’t act, didn’t take that leap, or didn’t have the courage to make the right decisions when you had the chance?

When my father spoke those words, it struck me deeply—not just as a son, but as a man who has lived a life of both success and failure.

Those words revealed the vulnerability of never fully embracing what could have been. I thought of all the times I’d delayed decisions, postponed dreams, and kept myself in my comfort zone.

How often had I told myself, “I’ll get to that tomorrow”?

How many moments had I missed by procrastinating, by avoiding the discomfort of acting?

As a successful businessman, I’ve learned that success is not just about making the right decisions.

It’s about making decisions, period.

Procrastination, the act of delaying action, often stems from fear. Fear can manifest as fear of failure, fear of judgment, or fear of potential negative outcomes. It’s a feeling we’re all familiar with.

The toll of procrastination on mental health

Procrastination doesn’t just hold us back from achieving our goals. It also weighs heavily on our mental health.

The constant cycle of avoidance leads to stress, anxiety, and feelings of inadequacy.

As someone who’s navigated the pressure of high-stakes situations, whether in business, the military, or in life, I can tell you that carrying the weight of undone tasks or unaddressed fears is exhausting.

The longer we delay action, the more our mental health suffers.

In the military, we were taught to act quickly and decisively, even under pressure. We didn’t have the luxury of procrastination. When faced with a situation, we had to take immediate action, even if the path ahead was uncertain.

That experience shaped my view of procrastination.

While the stakes were often high, the mental clarity that comes with making a decision—any decision—was far more powerful than sitting idly and waiting for the “perfect moment.”

But in life, it’s simple to get caught up in the waiting trap.

We await the ideal moment, ideal circumstances, and the alignment of all the elements. I know…

However, the reality is that we rarely find the perfect moment. Waiting for everything to be “just right” can leave us stuck in an endless loop of indecision.

And that, in turn, can damage our mental health, leading to a constant state of dissatisfaction and frustration.

Turning failure into resilience

Lately, the term “resilience” is everywhere. But,

The key to breaking free from the cycle of procrastination and regret is resilience.

Resilience doesn’t come from avoiding failure; it comes from embracing it. I’ve faced my fair share of failures, and I’ve learned that failure is not the opposite of success. It’s a stepping stone to success.

As a father, I want my son to understand that failure isn’t something to fear. It’s something to learn from. Failure teaches us what doesn’t work and pushes us to find better ways forward. It’s a lesson I learned in the military and war, where mistakes were often the fastest path to growth.

In business, the same principle holds true. The road to success is rarely straight; it’s a winding journey full of setbacks.

But the key to success isn’t avoiding failure. It’s learning to rise stronger each time we fall.

When I think of my father’s words, I realize that his greatest regret wasn’t the failures themselves, but the fact that he didn’t give himself permission to even try.

And in that, I see the core of resilience.

They possess the willingness to move forward despite setbacks, the courage to try again after falling short, and the strength to never give up on what matters most.

The desire to pass on my lessons to my son

As a father, my deepest desire is to pass on the lessons I’ve learned from my experiences, both the triumphs and the failures, to my son.

Perhaps now that I think about it, I’ve made many mistakes in my life and wanted to quit, but all it takes is one look at him to motivate me to keep going.

I want him to know that success is not defined by never making mistakes but by the ability to rise each time life knocks him down.

I want him to embrace failure as a natural part of growth, to understand that the real failure is not trying at all.

There is one lesson I want to share with him above all others:

The importance of acting with courage is paramount.

Whether in business, relationships, or personal pursuits, courage is the key to overcoming procrastination, fear, and regret.

It’s the courage to make decisions, even when the outcome is uncertain. It’s the courage to take risks, even when failure is a possibility.

And most importantly, it’s the courage to do what’s right, even when it’s hard.

I now realize that our actions shape our lives, not our possessions.

Success is not about accumulating wealth or titles; it’s about living with purpose, integrity, and the courage to face challenges head-on.

And while I may not be able to change my father’s past, I can use his words as a guide to live more intentionally and to teach my son the value of acting with purpose.

The path forward

As I continue my journey, I am reminded daily of the power of resilience, the ability to bounce back from failure and continue moving forward.

Success is not a destination.

It’s a journey that requires mental clarity, emotional balance, and the courage to make decisions in the face of uncertainty.

If I could offer one piece of advice to anyone reading this, it would be this:

Don’t wait for the perfect moment.

Don’t let procrastination hold you back.

Don’t let fear of failure stop you from living the life you were meant to lead.

The right time is now.

The right action is now.

And the courage to change is within you.

In the end, the greatest gift we can give to those we love and to ourselves is the courage to live a life without regret, to act with purpose, and to embrace failure as a stepping stone on the path to success.

This is the lesson I want to teach my son and anyone who will listen.

And believe me, my son is much stronger and better than me.

Introduction:

It was March 1995 when I was sent to Police Academy to complete 6 months of training to complete my degree in crime forensic investigations.

I was not so keen, and the main reason was that I would miss all action on the front line, investigating spies, traitors, and most importantly, organizing crime members whose actions hurt the entire war effort.

Little did I know that my first lesson in forensic crime investigation would be that criminals and other perpetrators are the biggest daydreamers and that they are using imagination on the next level, and our (my) job was to know how they imagine crime activities.

As we fast-forward to 2025, criminals and perpetrators continue to use imagination as their greatest asset, as they envision ways to deprive you of your wealth while simultaneously enriching themselves. This is achieved by selling you a false dream, such as cryptocurrency scams.

The present situation for cryptocurrencies in 2025

In 2025, the rise of cryptocurrency is not only empowering individuals but also a new generation of sophisticated scammers.

While digital assets like Bitcoin, Ethereum, and Solana continue to gain institutional trust and mainstream appeal, the darker corners of the crypto world are thriving just as fast.

Behind every breakthrough lies a growing web of rug pulls, phishing scams, fake exchanges, and Ponzi schemes targeting both new and seasoned investors.

In this article, we dive into the most dangerous scam trends of 2025 — and more importantly, we give you the strategies you need to protect your assets, your identity, and your future in this volatile but promising financial frontier.

Regrettably, the growing use of cryptocurrencies has also attracted a multitude of malicious actors.

Scammers are continuously changing their strategies to take advantage of both inexperienced and seasoned investors, and the increasing value of digital assets has increased the stakes for them.

The risks associated with crypto scams are real and expanding, and as professionals, we must be vigilant in our efforts to stay ahead of emerging fraudulent schemes.

In the first quarter of 2025 alone, we’ve witnessed several high-profile scams that highlight the ongoing challenges investors face. The following examples reflect the latest trends in cryptocurrency fraud.

DeFi rug pulls—a perennial threat

Decentralized Finance (DeFi) projects continue to be a primary target for scammers. The allure of decentralized platforms, promising transparency and user control over their assets, has driven massive growth. However, this rapid expansion has also created opportunities for fraudulent actors to exploit the system.

A rug pull remains one of the most prevalent scams in the DeFi space. In these schemes, developers create a liquidity pool or token offering, attract investors, and then abscond with the funds, leaving participants with worthless assets. These scams are executed swiftly, often with little to no warning.

In early 2025, a major rug pull shook the DeFi community when the project “SecureYield” vanished with over $80 million in funds. The platform’s creators used aggressive social media marketing and influencer promotions to build a strong following before deceiving their investors.

This scam serves as a stark reminder of the risks inherent in DeFi, particularly with unverified projects.

Phishing scams and fake airdrops: Growing sophistication

Phishing attacks, already a significant threat, have become increasingly sophisticated in 2025. Scammers are now leveraging “airdrop” or “staking reward” schemes to deceive unsuspecting users into revealing their private keys or other sensitive information.

These scams often masquerade as legitimate promotional offers from well-known crypto platforms.

Scammers send fake emails or social media messages, which appear to be from trusted services, directing users to fraudulent websites that mimic the look and feel of real platforms. Once on these sites, attackers ask users to input personal information, which allows them to access wallets and drain funds.

As these scams become harder to detect, users must exercise extreme caution, especially when engaging with “free” token offers or “exclusive” airdrop campaigns.

Always verify the legitimacy of such promotions through official channels before interacting with them.

Ponzi schemes disguised as “high yield” investment programs

Ponzi schemes continue to thrive in the crypto space, often disguised as high-yield investment platforms.

These scams promise inflated returns, sometimes reaching 1,000% in a matter of days, preying on the greed and naivety of new investors eager for quick profits.

A notable example in 2025 was the “CryptoProfitPool” scam, which promised investors astronomical returns.

The platform’s slick website and heavy influencer promotion gained it a significant following.

However, in late January 2025, the platform suddenly shut down, leaving investors with nothing.

The scam had raised over $120 million before collapsing, highlighting the ongoing vulnerability of individuals seeking high-risk, high-reward opportunities.

Fake cryptocurrency exchanges and trading bots: A surge in deceptive platforms

The proliferation of automated trading bots and cryptocurrency exchanges has led to an increase in fake platforms.

Fraudulent exchanges and bot services promise users high profits through algorithmic trading, attracting substantial deposits from investors who believe they’re engaging with legitimate, high-return operations.

One such scam that came to light in early 2025 was “TradeXPro,” a fraudulent exchange that lured users with promises of low fees and guaranteed profits from automated trading bots.

Through targeted ads and influencer partnerships, the platform gained traction quickly.

However, after accumulating more than $50 million in deposits, the platform ceased all communication and locked users out of their accounts, leaving investors stranded.

How to avoid cryptocurrency scams in 2025

With these threats becoming increasingly sophisticated, it’s crucial for both investors and professionals to adopt proactive measures to safeguard themselves against cryptocurrency scams.

Here are essential strategies to protect yourself and your assets:

Do your research

The importance of thorough research cannot be overstated.

Never trust a platform, token, or project simply because it’s promoted by an influencer or appears to be popular. Investigate the team behind the project, their technology, and the legitimacy of their business model.

Reputable projects typically feature transparent roadmaps, verifiable team members, and third-party audits.

Always check independent forums or communities for potential warnings about any project.

Be cautious with airdrops and giveaways

While the prospect of receiving “free” tokens may be tempting, such offers are often used to harvest sensitive information, including private keys or login credentials.

Check the legitimacy of airdrops and giveaways before claiming them and carefully reading the disclosure requirements.

Avoid “Too-Good-To-Be-True” investment programs

Be sceptical of any investment opportunity that promises unusually high, guaranteed returns in a short time frame.

In the crypto space, no investment is risk-free. Platforms that guarantee excessive returns often hide underlying fraudulent activities.

Always keep in mind that high returns often entail high risk, and if an offer appears excessively favourable, it likely is.

Enable two-factor authentication

Two-factor authentication is a simple yet effective security measure that can protect your accounts from unauthorized access.

By requiring a second form of identification, such as a text message or authentication app, you add an additional layer of protection against phishing and hacking attempts.

Question celebrity endorsements and influencer promotions

Be wary of cryptocurrency platforms promoted by celebrities or social media influencers.

These individuals may not have technical expertise in the crypto space, and they might unknowingly be endorsing fraudulent schemes.

Always conduct your research and ensure the legitimacy of any project, regardless of who is promoting it.

Looking ahead: The future of crypto and scams

The future of cryptocurrency remains promising, but it’s evident that scams will continue to evolve alongside the technology.

As the adoption of decentralized finance (DeFi) and blockchain innovations expands, so too will the opportunities for fraud.

The decentralized nature of crypto presents unique challenges for regulation, but authorities are becoming increasingly active in addressing these issues.

Despite regulatory efforts, it remains essential for crypto users to stay vigilant.

Conclusion

Cryptocurrency is an integral part of the future of finance, but with its rapid growth comes a need for heightened awareness and caution.

Whether you are a seasoned investor or new to the crypto world, understanding the risks and staying informed are your best tools to avoid falling victim to scams.

Stay safe, stay vigilant, and remember: if an investment opportunity seems too good to be true in the crypto space, it probably is.

Introduction

“Life is difficult. Once we truly see this truth, we transcend it.”

These words echo a profound reality that many of us, at one point or another, fail to grasp.

It’s a truth that, when acknowledged, frees us to live more authentically and build deeper connections.

Yet, we’re often bombarded with well-meaning but hollow advice: “Don’t worry. Be happy,” or worse, the insistence to “look on the bright side.”

While these phrases sound uplifting, they mask the deeper, more complex emotions that make us human.

Life is not always easy, and it’s time we recognized that sometimes not feeling okay is perfectly okay.

The reality of life’s struggles

Let’s face it.

Life can be incredibly hard.

There are moments when everything seems overwhelming, when the weight of the world feels too heavy to carry.

It’s difficult to find yourself in this situation, and I’ve been on both sides. When I faced difficult situations in life and business, and someone told me to just think positive and everything would be fine, uh, I won’t even say out loud what I was thinking at the time.

Recently, I encountered a situation where a friend confided in me about her serious health issues. However, I didn’t immediately think to advise her to maintain a positive outlook. No, I listened to her; I was there for her.

You might feel lost in a sea of challenges, whether it’s the heartache of a personal loss, the stress of work, or the despair of facing circumstances beyond your control. And then, in these dark moments, someone might say, “Don’t worry, be happy,” or urge you to “just think positive.”

While their intentions may be rooted in kindness, these words often fall flat. They don’t honour the deep, nuanced emotions that are a part of life’s struggles. In fact, they can unintentionally exacerbate your feelings, making you feel like you’re failing at something you shouldn’t be experiencing at all.

This is the problem with blanket positivity: it dismisses the full range of human experience.

Negative emotions, while unpleasant, are not only natural but also necessary. They help us process grief, make sense of disappointment, and ultimately heal.

The dangers of forced positivity

Now, this is not to imply that optimism is harmful, far from it.

A positive mindset can bring about many benefits, including increased resilience and better mental health.

However, the problem arises when positivity becomes a shield, a way to avoid confronting the full spectrum of our emotions.

During pain or sadness, the urging to “think positive” often results in the suppression of our emotions. We start to put on a cheerful facade, feigning calmness when, in truth, we are grappling with hardships.

Think about it

Have you ever been in a room full of people, surrounded by forced smiles and cheerful conversations, and yet felt completely alone?

Yes, I have experienced this more than once.

That’s the danger of pretending everything is okay when it isn’t.

It’s not that people don’t care, but the emotional distance created by false positivity makes it nearly impossible to form the deep, authentic connections we need to weather life’s storms.

The importance of emotional honesty

It’s time to stop pretending.

To truly heal, we must allow ourselves the space to experience our emotions fully, without judgment.

In doing so, we can embrace the truth: not feeling okay is entirely okay.

Life is not about constantly seeking the next positive thought or pushing away the negative; it’s about acknowledging our struggles and giving ourselves permission to feel deeply.

Authenticity, especially in the face of hardship, is where real strength lies.

When we allow ourselves to be vulnerable and express the full range of our emotions, whether it’s grief, frustration, fear, or sadness, we invite others into our experience.

And in that shared space, we find not only comfort but also resilience.

The adage, “A burden shared is a burden halved,” holds true in this situation.

When we open about our challenges, we give others permission to do the same.

Breaking the cycle of toxic positivity

What is toxic positivity?

We create pressure to appear happy all the time, even when we are not.

Since sadness and struggle are shameful, this cycle reinforces the idea that we must always be happy.

Yet the truth is that trying to bypass our negative emotions only keeps us stuck in a cycle of emotional repression.

In our fast-paced, achievement-oriented society, there is an unspoken expectation that we must always be the best.

But this mindset leaves no room for rest, for healing, or simply for being human.

We are told to “grin and bear it,” to push through our pain, but all of our suffering builds emotional armour that eventually cracks under the weight of unprocessed emotions.

When we allow ourselves to feel pain, disappointment, or sadness without judgment, we give ourselves the opportunity to fully process those emotions.

In turn, we can move forward with a clearer mind and a lighter heart.

The role of connection in resilience

Resilience isn’t built by enduring pain in isolation. It’s built through shared experiences.

When we are real with others, when we open ourselves up to the full range of human emotion, we invite empathy and understanding into our lives.

Genuine connection requires vulnerability.

It means showing up as we are, without the need for a mask, and allowing others to do the same.

Moments of connection that we discover our true strength, not in our ability to stay happy all the time, but in our ability to face life’s challenges with honesty and grace.

Embracing life’s full range of emotions

So, how do we truly transcend life’s difficulties?

The answer isn’t through blind optimism or fake happiness.

Life is difficult, yes, but it’s also beautiful in its complexity.

It’s amid our struggles that we discover the depth of our resilience and the power of human connection.

To not feel okay is okay.

In fact, it’s more than okay—it’s necessary.

When we allow ourselves to experience our emotions fully, we give ourselves the opportunity to heal, to grow, and to connect with others in a meaningful way.

We overcome the difficulty by facing it with courage and authenticity.

Remember, you are not alone in your struggles.

We are part of the vast, intricate web of human experience, and together, we can face whatever life throws our way.

The LinkedIn Illusion: Where Credibility Meets Contrivance

It starts with a viral leadership post—neatly written, emotionally resonant, 50,000 likes. The author? The author, a self-declared “growth strategist,” boasts C-suite credentials and a stellar client roster.

They look real. They sound real. But behind the curtain of professional polish lies something murky.

I’ve spent years studying how to build, manipulate, and sell influence as a former military and diplomatic intelligence operative turned podcast professional.

And what I see on LinkedIn today should concern every CEO, investor, and hiring manager.

While LinkedIn champions authenticity and professional transparency, a parallel industry has quietly flourished—one that monetizes perception, not expertise.

Likes, followers, comments—even though leadership itself—can now be bought, ghostwritten, or artificially inflated to manufacture a persona that simply isn’t real.

This isn’t just unethical. It’s dangerous. And it’s costing companies more than they realize.

The Rise of the Creator Economy—and Its Consequences

The introduction of Creator Mode by LinkedIn in 2021 marked a significant milestone.

With it came newsletters, live events, increased visibility, and the promise of influence-as-a-career. Over 140 million users now publish content on the platform monthly.

But where visibility becomes currency, manipulation inevitably follows.

For many professionals, the pressure to stand out—to be visible, followed, and “in-demand”—has driven them to artificial engagement strategies. Some are subtle.

Others are alarmingly systemic.

The Underground Infrastructure of LinkedIn Influence

A shadow ecosystem now supports what I call synthetic authority on LinkedIn. Here’s how it works:

Bot-Powered Engagement Services

• A quick search reveals vendors offerings:
• 1,000 LinkedIn likes for $39
• 500 AI-generated comments for $79
• 10,000 followers for just $120

These services often use VPN masking, browser emulators, and fake accounts to mimic organic engagement. The growth appears “natural”—but it’s entirely orchestrated.

Automation Tools Posing as Lead Gen

Tools like Linked Helper, Expandi, and Zopto automate mass connection requests, comments, likes, and even DMs at scale.

While banned by LinkedIn, they remain widely used, repackaged as “outreach” or “funnel optimization.”

Engagement Pods: The Echo Chamber Effect

Private pods—often hosted on Telegram or Slack—coordinate likes and comments within minutes of posting. These coordinated blasts trick the algorithm into thinking a post is trending. Some charge fees: others run on reciprocity. The result is a digital illusion of popularity.

Ghost-writing: The Polished Persona

Here’s the quiet part no one says aloud: many of the most “inspirational” executives on LinkedIn don’t write their posts.

Ghost-writing agencies charge $500 to $3,000/month to craft entire personal brands—complete with storytelling arcs, carousel graphics, and strategic post timing.

Clients include consultants, coaches, and Fortune 500 VPs. The illusion? They appear to be casually sharing their wisdom over a cup of coffee.

Case Studies: When Influence Backfires

Case 1: The Viral “Growth Hacker”

A marketing consultant grew from 20K to 250K followers in just six months. Trending posts, partnerships, and a digital course followed. But an independent audit showed 80% of engagement came from inactive or fake accounts. Once flagged, the account’s visibility decreased, leading to a loss of trust among their clients.

Case 2: The Ghostwritten Exec

A Reddit whistleblower revealed they ghostwrote posts for 120+ CEOs. One post went viral—then appeared, nearly word-for-word, under three different profiles. One client, a Fortune 500 executive, faced board scrutiny and issued a public apology. The brand damage was immediate.

The Ethical Minefield of Manufactured Influence

Some practices—like hiring a ghostwriter—can be ethical, even essential, for time-poor executives. However, deception becomes evident when one fabricates influence instead of earning it.

When leaders pay for fake likes or publish ghostwritten thought leadership with no disclosure, it builds a false image of expertise. For audiences, that’s more than misleading—it’s manipulation.

In B2B, this isn’t a theoretical concern. It leads to poor hiring decisions, misaligned partnerships, and damage to brand equity.

What’s LinkedIn doing about it??

LinkedIn has responded to these issues with some force:

• Over 43 million fake accounts were removed in 2023.
• Legal action was taken against data scrapers and automation vendors.
• We are rolling out Transparency Labels to influencer newsletters and branded content.
• But enforcement is inconsistent. And the tools of deception evolve faster than platform policy.

The Business Cost of Fake Credibility

The damage isn’t limited to individual profiles. Here’s how it shows up in boardrooms and bottom lines:

Mismatched Hiring

A cybersecurity firm recently hired a “LinkedIn thought leader” based on their viral presence. Once onboarded, it became clear: their content was ghostwritten, and their domain knowledge was shallow. Cost to the company:

• $75,000 in salary
• Internal morale issues
• A tarnished brand image

Brand Partnerships Gone Wrong

A B2B XXXX company collaborated with a well-known influencer who subsequently faced accusations of fraudulent engagement. The campaign flopped. The leads were junk. The backlash is real.

Their CMO admitted:

“We focused on vanity metrics—likes and followers—not real influence. That was our mistake.”

Metrics That Matter

Real influence is measurable, but not always visible. Smart leaders are now tracking:

• Quality of engagement (not quantity)
• Who is commenting (industry peers vs. bots)?
• Is there cross-platform credibility?
• Does the audience act (not just react)?

Conclusion: Influence Is Easy to Fake. Trust Is Not

LinkedIn is the new stage— the new resume, the new boardroom. But just like a CV can be embellished, so can digital authority.

As someone who has experience working behind the scenes, here’s what I advise:

Don’t be seduced by surface-level popularity. Don’t equate likes with leadership. Don’t make six-figure decisions based on six-second impressions.

Make sure to conduct thorough research before hiring, investing, or aligning your brand with a voice. Ask questions. Look deeper. Vet them like you’d vet a supplier or executive.

Because influence might get attention.But trust is what drives results.

And trust is earned—never bought.

The Rising Threat of Misinformation

History frequently pays for its lessons in blood and chaos, and when we forget them, they tend to recur. While I wasn’t a big reader during my time at the academy, there was one book that left a lasting impression on me.

It introduced me to the concept of Potemkin villages, an early form of deliberate deception used to create a false appearance of prosperity in front of important visitors.

The book—focused on psychological warfare, manipulation, and the art of disinformation—revealed how lies, when dressed up convincingly, can mislead even the sharpest minds.

Grigory Potemkin’s strategy of building fake villages to impress Empress Catherine II wasn’t just a historical anecdote—it was an early warning of how powerful illusion can be in shaping perception.

Today, we’re witnessing a digital version of these villages on social media, where the boundaries between truth and fiction are blurring and curated illusions are spreading faster than facts.

Platforms like TikTok, Instagram, and YouTube are not only places of entertainment for young people but also their primary sources of news and information.

And just like Potemkin’s villages, the polished content often hides a more concerning reality: the exponential rise of misinformation and disinformation.

From Scrolling to Shaping Minds: Social Media’s New Role as a Newsroom

Social media’s transformation from a social space to a news platform has brought many benefits, including instant access to information, greater democratization of news, and real-time updates.

However, this shift has also exposed users, particularly young people, to significant risks.

According to a 2023 report by the Pew Research Center, over 50% of U.S. adults now rely on social media for news.

Among young people aged 18-29, the number is even higher, with platforms like TikTok, Instagram, and YouTube often surpassing traditional media outlets in their reach.

The same study found that nearly 70% of TikTok users said they regularly consumed news content on the platform, a stark contrast to the 30% of Facebook users in the same age group who engage with news.

The problem with this shift is that these platforms prioritize engagement over accuracy, leading to the spread of sensationalized content, fake news, and misleading headlines.

For instance, TikTok’s design keeps users engaged with an endless stream of personalized content, which facilitates the spread of false information.

With TikTok’s short-form videos and algorithmic content curation, harmful content can spread rapidly before it is even identified and removed.

Misinformation vs. Disinformation: What’s the Difference and Why It Matters

Misinformation refers to false or inaccurate information that is spread without the intent to deceive, while disinformation is deliberately fabricated and spread to mislead others.

Both are on the rise, and the consequences are significant.

The World Economic Forum 2025 (WEF) has called misinformation and disinformation “one of the greatest risks facing countries, businesses, and individuals” over the next two years.

The problem is particularly severe because misinformation spreads faster than fact-checking measures can be implemented.

As a result, the public’s trust in media, government, and institutions is eroding, and social divisions are deepening.

A key factor in this rise is the decline of traditional journalism, where professional fact-checking was once the standard.

Many social media users are unaware that much of what they consume online is not fact-checked or verified, and the speed at which news spreads often leaves little room for verification.

One study by MIT found that false news stories are 70% more likely to be shared than true stories. This amplifies the power of fake news and disinformation, which thrives on the virality of sensational, emotionally charged content.

Young people, who are particularly vulnerable to this kind of content, frequently encounter misinformation without the skills necessary to separate fact from fiction.

Enter the Machines: How AI and Automation Supercharge the Spread

While human error and bias have long been factors in the spread of misinformation, the rise of automation and AI tools has introduced new complexities into the mix.

Automation tools, such as bots and algorithmic manipulation, are now frequently used to propagate false information on social media platforms.

These tools can generate vast quantities of fake accounts and content in a short period, overwhelming any attempts to identify and contain them.

AI-driven bots can mimic human interaction, generating fake likes, shares, and comments that give the illusion of credibility to false claims.

Additionally, the advent of AI technologies like deep fakes has amplified the potential for creating convincing, though entirely fabricated, media.

Deep fakes are manipulated videos or audio clips generated by AI that can make it appear as though someone said or did something they never did. These tools have become so advanced that even experts find it difficult to distinguish between real and fake content.

For example, a deepfake of a politician giving a controversial speech could easily go viral, causing public unrest or influencing elections before the video is debunked.

The use of AI in the spread of misinformation has created a “credibility crisis,” where it becomes increasingly difficult for the public to trust the veracity of any media they consume.

This problem is compounded by the fact that social media companies have been slow to implement effective solutions for detecting and mitigating the spread of deep fakes, disinformation, and misinformation.

The Human Cost: How Digital Lies Leave Real-World Scars

Misinformation is not just a digital issue—it has real-world consequences.

On an individual level, young people may find themselves making decisions based on false or misleading information.

Whether it’s misinformation about health, politics, or social issues, the consequences can be significant.

For example, during the COVID-19 pandemic, we had so much misunderstanding, fake news, and misinformation about the virus and about vaccines that spread quickly on social media, contributing to panic, misunderstanding, and hesitation about vaccines.

In extreme cases, misinformation can even lead to violence.

A study published in the journal Science Advances in 2023 (Article: Subscriptions and external links help drive resentful users to alternative and extremist YouTube channels) found that misinformation spread via social media played a role in the spread of extremist views and political violence, especially among younger users who are often more susceptible to impressionability and manipulation.

The mental health impact of misinformation cannot be ignored.

Constant exposure to sensationalized, often false, content can create anxiety, distrust, and confusion, especially among younger people who are still developing critical thinking skills.

Taking Back Control: What We Can Do About It

Combating misinformation is not a simple task, but as individuals, we can play a crucial role in addressing the problem.

Here are some steps we can take to combat misinformation and protect ourselves and others from falling victim to it:

Promote digital literacy

Start by becoming more educated about how misinformation spreads.

By understanding the tactics used by bad actors, such as clickbait, sensational headlines, and emotional manipulation, we can become better equipped to spot misinformation when we encounter it.

Check the source

Before sharing content, always check the source. Is it a reputable outlet? Is the information corroborated by other trusted sources? If you’re unsure, take the time to fact-check.

Be skeptical of deep fakes

Given the rise of deep fakes, always remain cautious about videos or audio clips that seem too sensational or out of character.

If a video seems too perfect or unbelievable, it’s worth questioning its authenticity.

Limit your social media consumption

Social media algorithms prioritize engagement over accuracy.

To reduce your exposure to misinformation, consider limiting your time on these platforms or curating your feed to follow trusted, fact-based sources.

Engage in conversations

When discussing current events or news with others, be willing to engage in respectful, fact-based conversations.

Encourage others to seek out reliable sources, and if you catch someone spreading misinformation, approach them calmly and provide them with credible, well-sourced facts to help them see the truth.

Conclusion: Fighting for Truth in the Age of Illusion

As social media continues to eclipse traditional media outlets as the primary news source for young people, the threat of misinformation grows.

Automation tools, AI-generated deep fakes, and the rapid spread of sensationalized content have created an environment where misinformation can thrive, and trust in media is eroding.

The responsibility to combat misinformation does not lie solely with the platforms; it is a shared responsibility that requires action from governments, tech companies, and individuals alike.

As consumers of news, especially younger generations, we must also take an active role in verifying the information we encounter and developing the skills needed to navigate an increasingly complex digital world.

Ultimately, the fight against misinformation is not just about protecting the integrity of news—it’s about protecting the trust and unity of societies around the world.

With concerted efforts from all sectors and a proactive approach by individuals, we can begin to rebuild the trust that has been eroded and ensure that the digital age doesn’t become one dominated by falsehoods.

Cherish them, for they are a rare gift.

The Rarity of Unwavering Support

In a world where disconnection and judgment are all too common, do you have that one person who always believes in you, no matter the circumstances?

Whose number do you have memorized because they’re the first person you call when life gets tough?

Who is the one who sees your struggles, offers unwavering support, and never turns away?

In times of doubt and heartache, this person’s loyalty is a lifeline.

In today’s fast-paced, often disconnected world, we often hear people lament the lack of support and understanding from others.

Whether it’s in work, relationships, or simply navigating daily challenges, feelings of isolation and the lack of a reliable support system have become more apparent.

People appear to be mired in their own struggles, too preoccupied with their personal conflicts to help or listen.

This has been especially evident during COVID, when we were isolated.

Unfortunately, this has created an environment where genuine care, compassion, and a willingness to stand by someone in times of need and distress have become increasingly rare.

Despite the apparent lack of solidarity in many aspects of life, one person will never give up on you.

This is the person who believes in you, understands you, and stands by you in your darkest times.

This person can take many forms: a family member, a friend, a mentor, or even a partner.

No matter who they are, their role in your life is invaluable.

These are the people who, through their actions and unwavering support, offer the kind of emotional and mental stability that is so crucial to our well-being.

A World Growing Colder

It’s easy to get caught up in the noise of everyday life. We often look to social media for validation, to friends for reassurance, and to society for a sense of belonging.

But ultimately, relationships that transcend superficiality are the most meaningful.

It’s not the number of likes on a post or the number of followers on a platform that can provide the greatest comfort during difficult times; it’s real, human connections that can truly make a difference.

During challenges, when the world seems to be falling apart, there are often times when we feel completely alone, as if no one really understands our pain or the depth of our struggles.

The pressure to “hold it together,” to appear strong, and to maintain a facade of control can be overwhelming. However, it’s crucial to find someone who doesn’t require you to be flawless or cohesive.

They don’t demand explanations or expect you to behave in a way that meets their standards. Instead, they embrace you as you are, with all your flaws and imperfections, and offer you the gift of acceptance.

That unwavering support is no small thing. In fact, it’s priceless.

Having someone who believes in you, even when you’re struggling to believe in yourself, is a rare and extraordinary gift. It can be simple to overlook these individuals, particularly in a society that frequently emphasizes personal growth and self-assurance.

However, the reality is that we all need help at some point in our lives. We need people who will show up when things get tough and who will stand by us when others might turn away.

Real Connection vs Superficial Validation

Unfortunately, the environment we live in today can make it difficult to appreciate those who offer this kind of unwavering support.

As society becomes more competitive, judgmental, and focused on outward appearances, it can be easy to feel like you must constantly prove yourself in order to be worthy of love and attention.

We often find ourselves surrounded by people who are quick to judge and criticize and slow to show empathy.

I must be honest, and I have said this many times before: my first encounter with a private business in Australia started with me being immediately criticized for not speaking English fluently, which is not my native language, and that I would never succeed.

They immediately criticized me and said I was “doomed” to succeed.

Today, whether it’s because of the pressures of social media or the fast-paced nature of our modern lives, it can seem like people are more focused on pointing out each other’s flaws than offering help or kindness.

In this environment, it becomes even more valuable to recognize those who truly see you—not just the outer shell, but the person beneath the surface.

And I am grateful for the person who didn’t give up on me at that moment, just as I didn’t give up on myself either.

These people don’t mock your mental anguish or dismiss your feelings. They understand that life is difficult and that everyone faces challenges that can seem insurmountable at some point.

Yet, instead of turning their backs, they offer their help, their love, and their support.

They may not always have the answers, but they have something even more important: empathy.

They don’t need to fix you or offer solutions; they simply need to be there and willing to listen. Their presence is a reminder that no matter how awful things seem, you are not alone.

Society’s Harsh Lens

It can be challenging to find people like this. In a world where trust is frequently shattered and individuals frequently come and go, it can appear that those who truly support you are scarce.

We often experience betrayal, dishonesty, rejection, and disloyalty, which makes us hesitant to open or depend on others.

However, when you find someone who truly cares about you and consistently shows their commitment to your well-being, cherish that relationship.

These are the people who are there for you through your worst moments.

They don’t abandon you when you fall short of expectations or when you experience failure. Instead, they encourage you to keep going, even when the path ahead seems uncertain.

While their words may not always be precise, their actions convey a powerful message. Their loyalty and commitment are the constants that help keep you grounded when everything else seems chaotic.

Such people are rare gems, and their presence in your life should never be taken for granted. It’s easy to overlook someone’s unwavering support, particularly after spending a significant amount of time with them.

But it’s crucial to keep in mind that not everyone will stick around when things get difficult.

When things get tough, some people will leave, but others will remain steadfast, refusing to give up on you no matter what.

Recognizing the Ones Who Stay

We need to take the time to appreciate those who never give up on us. In our busy lives, it’s easy to forget to express gratitude for the people who make a difference in our lives.

Sometimes a simple “thank you,” a kind word, or a thoughtful gesture expressing your gratitude can strengthen your bond with those people.

What’s more, showing appreciation reinforces the value of the relationship. It lets the other person know that you don’t take their support for granted and that you recognize the importance of their presence in your life.

This simple act of appreciation can deepen your bond and serve as a reminder for both of you that you are not alone on your journey.

Don’t let go of those who don’t let go of you

Finally, it’s important to remember that those who never give up on you are invaluable. In a world that often seems cold and indifferent, they are the ones who offer warmth, understanding, and unconditional support.

They are the ones who help you find strength when you no longer have it.

They remind you that you deserve love and support even when the world is against you.

As we navigate our lives, let’s not forget to appreciate the people who are there for us no matter what.

Let’s not take for granted those who believe in us when we struggle to believe in ourselves. And above all, let’s hold on to these people, because they are the ones who make life worth living.

You should cherish someone who has never given up on you. Cherish them and make sure they know how much they mean to you.

Because, in a world where true support is rare, these people are a gift—one that should never be taken for granted.

Conclusion: A Personal Thank You

It’s easy to take people for granted, especially those who support us unconditionally.

But the reality is that these rare, loyal, loving individuals are the ones who keep us grounded and give us the strength to face whatever life throws our way. Take the time to cherish them and never let them go.

Their presence in your life is more valuable than anything else.

I’ll never be able to thank three people enough for sticking by me when I thought I had no strength, was no good, or was about to give up.

I thank them for believing in me.

Introduction

It goes without saying that in today’s DNA age, we all have access to so many sources of information, people, scholars, academics, or conspiracy theorists who will share with me, you, and others their views and opinions about what is and how psychological warfare is applied.

During my military and diplomacy training, we were taught to read, research, question, and apply pre-mortem analysis to avoid psychological warfare, so you must be careful where you get your information.

Now, imagine winning a battle without firing a single shot, using nothing but fear, deception, and the power of the mind.

Is it possible?! The answer is yes.

Throughout history, military leaders have mastered the art of psychological warfare, shaping the course of wars and entire civilizations.

But what if I told you that these same strategies are still in use today, influencing global politics and conflict without anyone even realizing it?

We learned psychological warfare in military school, but after actually fighting in a battle, I understood what it meant.

As a former soldier with extensive experience in intelligence and diplomatic service, I’ve seen firsthand how psychological warfare has shaped the landscape of modern conflict.

Throughout history, militaries have strategically employed various forms of psychological tactics to achieve victories without firing a single shot.

In military operations, psychological warfare, or PsyOp, has shown itself to be a powerful tactic that may not only demoralize adversaries but also provide leverage and strategic benefits in situations where forces lack the necessary numbers or technological capabilities.

Understanding psychological warfare

Psychological warfare refers to the deliberate use of tactics aimed at influencing the emotions, thoughts, and behaviour of an opponent.

The goal is simple:

• Break the enemy’s will to fight,
• Disrupt their command structure, or
• Undermine their morale,

all while avoiding costly direct confrontation.

This can be achieved through:

• Intimidation,
• Fear,
• Misinformation,
• Deception, and
• Surprise

An effective psychological operation (PsyOp) can change the outcome of a war, cause internal strife that erodes a nation’s resolve, or force enemies to surrender without resistance.

In the modern age, PsyOps continues to be a core aspect of military planning, often integrated into broader strategies involving diplomacy and intelligence.

Ancient psychological warfare: The art of deception and fear

The roots of psychological warfare stretch far back to antiquity.

Even before the advent of modern technology, military leaders understood the importance of controlling the psychological state of their enemies.

One of the most famous examples of ancient psychological warfare comes from the Greek historian Herodotus, who recounted the cunning tactics of the Persian king, Xerxes.

In order to lower the morale of the city-states he aimed to subjugate; Xerxes employed a combination of deceit and terror throughout his conquest of Greece. For example, the Persian forces used psychological strategies to scare the Spartans during the Battle of Thermopylae.

But in the end, the renowned “300” Spartan soldiers’ determination in the face of insurmountable odds proved the value of psychological toughness in combat.

The Trojan War is another well-known historical example, in which the Greeks infiltrated Troy using the notorious Trojan Horse.

This was an early example of psychological warfare, but it is also frequently regarded as a smart strategic move. Convinced to bring the enormous wooden horse into their city as a sign of faith and surrender, the Trojans were lulled into a false sense of victory.

They had no idea that there were Greek soldiers inside, who would unlock the gates and let the Greek army enter the city at night.

Medieval psychological warfare: misinformation and siege tactics

During the medieval period, psychological warfare evolved into more organized and sophisticated forms, often focused on siege tactics and deception.

One of the earliest recorded uses of PsyOps was by the Mongols under Genghis Khan.

The Mongol armies mastered the art of psychological manipulation by spreading rumors of their brutality.

They would leave behind a trail of terror, burning villages and massacring populations, only to retreat, giving their enemies the false impression that the Mongols were unstoppable.

Often, this fear resulted in cities surrendering before a battle even began.

The psychological effect of siege warfare also played a crucial role in the Middle Ages.

In addition to catapults and arrows, commanders often used starvation, disease, and the fear of surrender as weapons.

When defending fortresses, commanders would use fear tactics to undermine the enemy’s morale, such as displaying the heads of executed prisoners or sending threatening messages about the consequences of resistance.

The use of rumors, spread by spies and messengers, often led to mistrust and confusion among enemy ranks, contributing to the eventual collapse of resistance.

World War I: The birth of modern PsyOps

By the time of World War I, the industrial scale of warfare demanded new forms of psychological tactics.

The use of propaganda, posters, and radio broadcasts became crucial tools for influencing both soldiers and civilians.

One of the key examples of this form of psychological warfare was the use of propaganda posters, which sought to stir national pride and instill fear of the enemy.

Nations on all sides used these psychological tactics to maintain morale on the home front while demonizing the enemy.

On the battlefield, one of the most profound forms of psychological warfare involved the use of chemical weapons, such as chlorine gas.

While these attacks were physically devastating, they also had a deeply psychological impact.

Soldiers feared the unpredictability of gas attacks, and the very idea of gas became synonymous with horror and panic, causing widespread terror even among seasoned troops.

The specter of chemical warfare not only destroyed physical defenses but also eroded the mental resilience of opposing forces.

World War II: The golden age of psychological warfare

The tactics of psychological warfare reached new heights during World War II.

Both the Axis and Allied powers recognized the strategic advantage that could be gained through propaganda, disinformation, and manipulation.

One of the most famous instances of psychological warfare during this period was the Allied use of deception operations.

For example, during the D-Day invasion of Normandy in 1944, the Allies launched a massive deception campaign, known as Operation Fortitude.

Through false radio messages, fake military installations, and even inflatable tanks, they convinced the Germans that the main invasion force would land at a different location.

This psychological operation diverted German forces, ultimately contributing to the success of the invasion.

This period of history is fascinating, and I plan to visit Normandy.

Similarly, the British Broadcasting Corporation (BBC) played a key role in influencing public sentiment in occupied territories.

Radio broadcasts carried messages designed to undermine the Nazi regime, spread hope to resistance movements, and confuse the enemy.

The psychological warfare component of World War II proved that information, how it was disseminated and perceived, was just as crucial to victory as physical combat.

The Cold War: Psychological Warfare in the Nuclear Age

The Cold War era, defined by the tension between the United States and the Soviet Union, marked a new chapter in the history of psychological warfare.

In a world where nuclear conflict was a real possibility, both superpowers heavily relied on psyops to maintain the balance of power.

One of the key tactics during the Cold War was the strategic use of disinformation.

The Soviet Union, for instance, relied on a network of spies, front organizations, and propaganda to sow discord among Western allies.

They would exploit political divides, push false narratives, and manipulate public perception to destabilize rival governments.

Similarly, the United States used the Radio Free Europe broadcasts to counter Soviet influence and bolster resistance movements within Eastern Bloc nations.

Moreover, the threat of nuclear war was, in itself, a form of psychological warfare.

The concept of mutually assured destruction (MAD) fostered an environment where both sides actively pursued an advantage through strategic communication and manipulation.

The persistent threat of nuclear annihilation frequently forced political leaders into diplomatic negotiations, often without using force.

Modern-day psychological warfare and PsyOps

In today’s world, psychological warfare has evolved with the advent of digital technology.

The modern battlefield is no longer confined to physical spaces; it extends into cyberspace.

Social media platforms, hacktivism, and cyberattacks have all become part of modern psychological warfare tactics.

The goal remains the same: influence, disrupt, and demoralize the enemy.

Cyberattacks, such as Denial of Service (DoS) attacks, are also used to disrupt critical infrastructure, cause confusion, and degrade morale.

These tactics often leave no physical traces but can have a significant psychological impact on the targeted population.

Conclusion: The enduring power of psychological warfare

Psychological warfare, or PsyOps, has remained a constant throughout history.

From the ancient strategies of deception and fear to the high-tech digital warfare of today, psychological operations have shaped the outcome of wars and influenced political landscapes across the globe.

Its power lies in its ability to manipulate the minds and emotions of people, often with minimal physical force or loss of life.

As military strategies continue to evolve, psychological warfare will undoubtedly remain an essential tool for gaining a strategic advantage, whether in traditional combat scenarios or in the new, often invisible, arena of cyber warfare.

For those who understand its power, psychological warfare can be as effective as any weapon—sometimes, even more so.