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When Optimism Replaces Preparation: Lessons on Risk for Life and Business

We Are All Product of Our Choices

It is evident that our choices shape who we are. Less frequently discussed is the ease with which repetition, reward, and belief—particularly online—influence these choices.

I admit this openly because I lived it.

When I first entered the world of podcasting and digital content, I was naïve enough to believe much of what I saw on the internet—particularly the endless stream of positive thinking, inspirational messaging, and motivational authority delivered by self-proclaimed gurus and coaches. 

The language was compelling. The confidence was convincing. The promises were neat.

But something began to bother me.

Most of what I was consuming was theory—untested, unchallenged, and often disconnected from lived experience. There was very little evidence of consequence, responsibility, or accountability. Just words. Clean. Optimistic. Repeated.

This realization led me to build my own podcast on facts, not opinions; lived experience, not imagination; and responsibility, not performance.

That context matters—because it explains why something I recently observed online unsettled me far more than it should have.

Creation Is Not the Problem

Over the past few days, I found myself watching a genre of content that, on the surface, I genuinely enjoy.

Individuals heading into nature.

They are actively participating in the construction of log cabins amidst the snow.
Working with their hands. They are making an effort to re-establish a connection with something that is older, simpler, and more grounded.

There is nothing wrong with that. In fact, there is something deeply human and admirable about it. Exploration, craftsmanship, self-reliance—these are not new ideas. They are ancestral.

But then a video appeared with a title along the lines of “Real camping encounters are so scary…”

Curiosity won, and I clicked.

What followed was not an adventure. It was exposure.

People are heading into unfamiliar territory with minimal preparation. There was no visible research conducted on the environment.

No contingency planning. There was a lack of clarity regarding issues such as mobile signal, weather volatility, evacuation options, and how to respond in case of an emergency.

Fear wasn’t treated as a warning sign.
It was treated as content.

And that is where the problem begins.

Risk Does Not Announce Itself

In risk management, whether in military operations, aviation, expeditions, or business, danger rarely arrives dramatically. It accumulates quietly.

Poor preparation.
Overconfidence.
Normalization of exposure.
Hope replaces planning.

Most fatal or near-fatal incidents do not stem from a single catastrophic error. They are the result of repeated small decisions that go unchallenged because nothing disastrous happened last time.

Vlogging accelerates this process.

The camera changes behaviour.

It rewards escalation. What begins as documentation slowly becomes performance. The algorithm does not reward caution—it rewards intensity, novelty, and emotion.

Fear becomes proof of authenticity.
Discomfort becomes credibility.
Risk becomes a selling point.

From a behavioral perspective, the outcome creates an ideal scenario.

The Illusion of Control

One of the most dangerous psychological shifts I observe in high-risk vlogging is the illusion of control.

The logic goes something like this: “I filmed it. I survived it. I can handle it.”

But survival is not the same as safety.

In professional risk environments, situational awareness is not optimism—it is discipline. It involves asking uncomfortable questions before action, not after something goes wrong.

Where am I going?
What could realistically fail?
What is my exit?
Who knows where I am?
What happens if I lose communication?

These questions are not dramatic. They are boring. And that is precisely why they are skipped.

When Entertainment Overrides Judgment

There is documented evidence—across travel, urban exploration, wildlife interaction, and extreme adventure—that content creators have lost their lives while filming. This was not due to their recklessness but rather to their familiarity with risk.

Repetition dulls fear.
Audience feedback encourages escalation.
Previous success creates false confidence.

This pattern is not unique to vlogging. It appears in mountaineering history, solo sailing, aviation incidents, and military mishaps. The difference today is scale: decisions once made in isolation are now broadcast, replicated, and incentivized.

The camera does not cause death.
Unmanaged exposure does.

The Psychological Cost No One Mentions

Even when things end well, another cost is rarely discussed.

Repeated exposure to perceived life-threatening situations—especially without training, preparation, or debriefing—has well-documented psychological consequences. 

Acute stress reactions, lingering anxiety, sleep disturbances, and hypervigilance are not signs of weakness. They are normal human responses to unmanaged fear.

When fear is packaged as entertainment, the aftermath is often ignored.

And yet the body remembers.

A Necessary Counterpoint

To be clear: vlogging is not inherently dangerous.

It inspires people.
It democratizes storytelling.
It reconnects individuals with nature, creativity, and curiosity.

Those are real benefits.

But inspiration without preparation is not courage.
It is gambling with outcomes.

In professional environments, risk is respected precisely because life is valued. The goal is not to eliminate uncertainty but to understand it before stepping into it.

A Quiet Question Before You Press Record

This article is not a call to stop filming.
It is a call to think before performing.

Before you head into the unknown with a camera, ask yourself—not emotionally, but honestly:

  • Have I assessed the risk?

  • Or am I hoping optimism will protect me?

Because the wilderness does not care about views. And reality does not edit itself.

  • This post was written by Mario Bekes

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